FROM THE INSIDE OUT: Simple Strategies  for Helping Support Staff  Become Part of the PR Team  www.slideshare.net/bethmich...
PRESENTERS: Beth Milligan, Public Relation ship s
PRESENTERS: Michelle Vroom, Vroom Strategic Communications
It starts… on the  Frontlines!
Up to 90% of School Communication comes from  School District Employees!
Not  from your Superintendent  or  Board Members
And  not  from your PR/Communication Dept.
Build a Foundation Lay the Groundwork
Make your Staff…Your District’s Ambassadors!
Build a Foundation Conduct Staff Surveys or Hold Focus Groups Formal or Informal Listen & Learn!
Define your  Expectations
Create your Goals
Make sure they are Measurable
TOP 10  Simple Strategies
Strategy #1
Create an Employee Newsletter Include relevant news for everyone Create regular features Recognize employees
Strategy #2
Put Employees First Adopt  a “First to Know”  philosophy Remember: “7 Words You Don’t Want to Hear” from Employees
Strategy #3
Recognize Employees Recognition above Compensation Create Opportunities to Recognize Employees
Strategy #4
Train Staff Internal Opportunities External Opportunities Formally Recognize Training
Strategy #5
Build a Key Communicators Network Gather Information Distribute Information
Strategy #6
Make Employees Reporters Teach Employees  Give Employees Tools Create Venues for Sharing
Tip #7
Celebrate Employees  on Opening Day Invite & Welcome Compensate Recognize
Strategy #8
Use Personal Touches Emails Greeting Cards Custom Uniforms
Strategy #9
Seizing Opportunities
Seizing Opportunities Bus Driver Ball & Bus Road-EO Staff Picnic or Barbeque Food Tree or Event for Charity
Strategy #10
Conduct  a “Grass is Greener” Campaign Be an “Undercover Boss” Do a “Dirty Job” Offer to Swap Jobs for a Day
www.nspraohio.org Membership Benefits Professional Development Crisis Management Support Web 2.0 Expertise Networking Oppo...
Questions?
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2010 OASBO Spring Conference Presentation: Simple Strategies for Helping Support Staff Become Part of the PR Team

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From the Inside Out: Simple Strategies for Helping Support Staff Become Part of the PR Team.

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2010 OASBO Spring Conference Presentation: Simple Strategies for Helping Support Staff Become Part of the PR Team

  1. 1. FROM THE INSIDE OUT: Simple Strategies for Helping Support Staff Become Part of the PR Team www.slideshare.net/bethmichelle
  2. 2. PRESENTERS: Beth Milligan, Public Relation ship s
  3. 3. PRESENTERS: Michelle Vroom, Vroom Strategic Communications
  4. 4. It starts… on the Frontlines!
  5. 5. Up to 90% of School Communication comes from School District Employees!
  6. 6. Not from your Superintendent or Board Members
  7. 7. And not from your PR/Communication Dept.
  8. 8. Build a Foundation Lay the Groundwork
  9. 9. Make your Staff…Your District’s Ambassadors!
  10. 10. Build a Foundation Conduct Staff Surveys or Hold Focus Groups Formal or Informal Listen & Learn!
  11. 11. Define your Expectations
  12. 12. Create your Goals
  13. 13. Make sure they are Measurable
  14. 14. TOP 10 Simple Strategies
  15. 15. Strategy #1
  16. 16. Create an Employee Newsletter Include relevant news for everyone Create regular features Recognize employees
  17. 17. Strategy #2
  18. 18. Put Employees First Adopt a “First to Know” philosophy Remember: “7 Words You Don’t Want to Hear” from Employees
  19. 19. Strategy #3
  20. 20. Recognize Employees Recognition above Compensation Create Opportunities to Recognize Employees
  21. 21. Strategy #4
  22. 22. Train Staff Internal Opportunities External Opportunities Formally Recognize Training
  23. 23. Strategy #5
  24. 24. Build a Key Communicators Network Gather Information Distribute Information
  25. 25. Strategy #6
  26. 26. Make Employees Reporters Teach Employees Give Employees Tools Create Venues for Sharing
  27. 27. Tip #7
  28. 28. Celebrate Employees on Opening Day Invite & Welcome Compensate Recognize
  29. 29. Strategy #8
  30. 30. Use Personal Touches Emails Greeting Cards Custom Uniforms
  31. 31. Strategy #9
  32. 32. Seizing Opportunities
  33. 33. Seizing Opportunities Bus Driver Ball & Bus Road-EO Staff Picnic or Barbeque Food Tree or Event for Charity
  34. 34. Strategy #10
  35. 35. Conduct a “Grass is Greener” Campaign Be an “Undercover Boss” Do a “Dirty Job” Offer to Swap Jobs for a Day
  36. 36. www.nspraohio.org Membership Benefits Professional Development Crisis Management Support Web 2.0 Expertise Networking Opportunities
  37. 37. Questions?

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