Darren McGrath at The Digital Connection
by bethkochergormley on Sep 16, 2011
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THE DIGITAL CONNECTION...
THE DIGITAL CONNECTION
"BRAND ENGAGEMENT IN THE PHYSICAL & DIGITAL WORLDS"
A discussion on how brands are moving from marketing communications to brand engagement strategies; through live experiential and digital models that can seamlessly link both worlds; allowing for increased participation, consumer collaboration, and a far deeper results-driven brand engagement ..... built on insights, culture, creativity, trends, & technology.
The XM Sessions are a series of quarterly panel presentations from leaders in their field, followed by Q&A to inspire further debate, open communication, and future discussion.
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