Next Latest Thing

Slide 1: The Next Latest Thing Future of Web Technology NTC08 Beth Kanter, Beth’s Blog

Slide 3: http://www.flickr.com/photos/sparktography/74973135/ Cut Dog Theory of Nonprofit Social Media Adoption

Slide 5: Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

Slide 8: Contest Opens: December 13, 2007 3:00 PM

Slide 9: December 13, 2007 3:01 PM

Slide 10: I opened my Kimono

Slide 12: Strategy Make It Personal Theory

Slide 13: “The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

Slide 17: Let’s Talk Strategy

Slide 18: Ladder of Engagement Participator Type Instigators Evangelists Donors Spreaders Happy Bystanders Listen Share Money Solicit Create Involvement Personal Fundraiser does the Network Weaving

Slide 19: Strategy: Stories

Slide 20: Strategy Three R’s of Network Weaving

Slide 21: Relationship Building

Slide 22: Rewards

Slide 23: Reciprocity

Slide 24: The Three R’s of Network Weaving In Action

Slide 26: Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

Slide 27: What’s more fun than a birthday party?

Slide 40: 125 people donated 142 birthday wishes 180 views on “see me naked” photo

Slide 41: But my birthday was Jan. 11th and we had 20 more days to go …

Slide 44: 57 donors Twitter Rally

Slide 45: Twitter Solicitation Technique

Slide 49: 24 hours before the contest ends We’re in 1st Place

Slide 60: WooT! WooT!

Slide 61: Chan Piseth

Slide 62: Lessons Learned •Open the Kimono •Make it personal •Use the Ladder of Engagement •Stories •The Three R’s of Network Weaving •Fun, Humor, Easy, Urgency, and Competitive Spirit •Say thank you in creative ways

Slide 63: http://www.flickr.com/photos/fine-rain/ http://www.flickr.com/photos/lab2112/ http://www.flickr.com/photos/88531234@N00/ http://www.flickr.com/photos/dwinton/ http://www.flickr.com/photos/dirgon/ http://www.flickr.com/photos/shannonbailey/ http://www.flickr.com/photos/lab2112