In addition to her work as chief marketing officer and executive vice president at Kaplan, Inc., Beth Hirschhorn serves as an adjunct professor at New York University’s Leonard N. Stern School of Business. The course Beth Hirschhorn teaches is called Marketing Strategies for the Service Economy. The course includes an expansion of what used to be the 4 P's (product, price, promotion, place) to the 7 P's - adding people, process, and physical environment.

1. Beth Hirschhorn

2.  In addition to her work as chief marketing officer and executive
vice president at Kaplan, Inc., Beth Hirschhorn serves as an
adjunct professor at New York University’s Leonard N. Stern
School of Business. The course Beth Hirschhorn teaches is
called Marketing Strategies for the Service Economy. The
course includes an expansion of what used to be the 4 P's
(product, price, promotion, place) to the 7 P's - adding people,
process, and physical environment.
The Stern School of Business at NYU was founded in 1900
and is located in the heart of New York City's Greenwich
Village, with another campus in Westchester, New York. It
offers both undergraduate and graduate programs in business
and finance.

3.  Recently, a Stern economics professor, Lawrence
White, published a notable study that he cowrote
titled Moving Music Licensing into the Digital Era:
More Competition and Less Regulation. The study
was published by the Technology Policy Institute
and looks at how licensing rights for music
compositions have not kept pace with the digital
era. The authors make several suggestions for
improving the situation so that music can be
licensed in ways that better allow composers to
receive credit and compensation while helping
users to avoid licensing infringements.