The Future of Public Relations

The Future of PR: What’s Old Is New Again www.marketingprofs.com | @bethharte Beth Harte, Community Manager, MarketingProfs

Publicity. Image source: http://gowans.files.wordpress.com

Public Relations.

Seven Areas of PR

Media Relations Image source: http://i.pbase.com

Advertising

Press Agentry

Public Affairs (Gov’t) Image source: http://commons.wikimedia.org

Public Affairs (Community) Image source: http://www.bankstownsports.com

Issues Management Image source: http://www.smarts.co.uk/Ireland

Lobbying Image source: http://commons.wikimedia.org

Investor Relations

Image source: http://www.austinkleon.com

The Past...

Is Now The Present.

This No Longer Works.

Listening Works.

Being Found Works. Image source: http://commons.wikimedia.org

Communicating Works.

Partnering Works.

Telling Your Story Works.

People Talking Works.

Social Media Tools Will Change. People Being Social Won’t.

“ He that speaks much , is much mistaken.” -Benjamin Franklin, 18 th Century

“ Learning to speak like a human isn’t a parlor trick.” -Cluetrain Manifesto, 20 th Century

How Will You Speak In The 21 st Century?

Beth Harte, Community Manager, MarketingProfs www.marketingprofs.com | @bethharte

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by Beth Harte on Dec 09, 2009