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Search Engine Strategies (SES) Chicago 2009 presentation on The Future of Public Relations presented by Beth Harte, Community Manager, MarketingProfs.

Search Engine Strategies (SES) Chicago 2009 presentation on The Future of Public Relations presented by Beth Harte, Community Manager, MarketingProfs.

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The Future of Public Relations The Future of Public Relations Presentation Transcript

  • The Future of PR: What’s Old Is New Again www.marketingprofs.com | @bethharte Beth Harte, Community Manager, MarketingProfs
  • Publicity. Image source: http://gowans.files.wordpress.com
  • Public Relations.
  • Seven Areas of PR
  • Media Relations Image source: http://i.pbase.com
  • Advertising
  • Press Agentry
  • Public Affairs (Gov’t) Image source: http://commons.wikimedia.org
  • Public Affairs (Community) Image source: http://www.bankstownsports.com
  • Issues Management Image source: http://www.smarts.co.uk/Ireland
  • Lobbying Image source: http://commons.wikimedia.org
  • Investor Relations
  • Image source: http://www.austinkleon.com
  • The Past...
  • Is Now The Present.
  • This No Longer Works.
  • Listening Works.
  • Being Found Works. Image source: http://commons.wikimedia.org
  • Communicating Works.
  • Partnering Works.
  • Telling Your Story Works.
  • People Talking Works.
  • Social Media Tools Will Change. People Being Social Won’t.
  • “ He that speaks much , is much mistaken.” -Benjamin Franklin, 18 th Century
  • “ Learning to speak like a human isn’t a parlor trick.” -Cluetrain Manifesto, 20 th Century
  • How Will You Speak In The 21 st Century?
  • Beth Harte, Community Manager, MarketingProfs www.marketingprofs.com | @bethharte