The Future of PR:  What’s Old Is New Again www.marketingprofs.com  |  @bethharte   Beth Harte, Community Manager, Marketin...
Publicity. Image source: http://gowans.files.wordpress.com
Public Relations.
Seven Areas of PR
Media Relations Image source: http://i.pbase.com
Advertising
Press Agentry
Public Affairs (Gov’t) Image source: http://commons.wikimedia.org
Public Affairs (Community) Image source: http://www.bankstownsports.com
Issues Management Image source: http://www.smarts.co.uk/Ireland
Lobbying Image source: http://commons.wikimedia.org
Investor Relations
Image source: http://www.austinkleon.com
The Past...
Is Now The Present.
This No Longer Works.
Listening Works.
Being Found Works. Image source: http://commons.wikimedia.org
Communicating Works.
Partnering Works.
Telling Your Story Works.
People Talking Works.
Social Media Tools Will Change. People Being  Social Won’t.
“ He that  speaks much , is much mistaken.” -Benjamin Franklin, 18 th  Century
“ Learning to  speak  like a human  isn’t a parlor trick.” -Cluetrain Manifesto, 20 th  Century
How Will You  Speak   In The 21 st  Century?
Beth Harte, Community Manager, MarketingProfs www.marketingprofs.com  |  @bethharte
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The Future of Public Relations

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Search Engine Strategies (SES) Chicago 2009 presentation on The Future of Public Relations presented by Beth Harte, Community Manager, MarketingProfs.

Published in: Business, News & Politics

Transcript of "The Future of Public Relations"

  1. 1. The Future of PR: What’s Old Is New Again www.marketingprofs.com | @bethharte Beth Harte, Community Manager, MarketingProfs
  2. 2. Publicity. Image source: http://gowans.files.wordpress.com
  3. 3. Public Relations.
  4. 4. Seven Areas of PR
  5. 5. Media Relations Image source: http://i.pbase.com
  6. 6. Advertising
  7. 7. Press Agentry
  8. 8. Public Affairs (Gov’t) Image source: http://commons.wikimedia.org
  9. 9. Public Affairs (Community) Image source: http://www.bankstownsports.com
  10. 10. Issues Management Image source: http://www.smarts.co.uk/Ireland
  11. 11. Lobbying Image source: http://commons.wikimedia.org
  12. 12. Investor Relations
  13. 13. Image source: http://www.austinkleon.com
  14. 14. The Past...
  15. 15. Is Now The Present.
  16. 16. This No Longer Works.
  17. 17. Listening Works.
  18. 18. Being Found Works. Image source: http://commons.wikimedia.org
  19. 19. Communicating Works.
  20. 20. Partnering Works.
  21. 21. Telling Your Story Works.
  22. 22. People Talking Works.
  23. 23. Social Media Tools Will Change. People Being Social Won’t.
  24. 24. “ He that speaks much , is much mistaken.” -Benjamin Franklin, 18 th Century
  25. 25. “ Learning to speak like a human isn’t a parlor trick.” -Cluetrain Manifesto, 20 th Century
  26. 26. How Will You Speak In The 21 st Century?
  27. 27. Beth Harte, Community Manager, MarketingProfs www.marketingprofs.com | @bethharte

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