Social Media from the Inside Out

Social Media from the Image source: http://www.flickr.com/photos/storrao/4341506317 Inside Out Presented by: Beth Harte, theharteofmarketing.com The International Association of Business Communicators (IABC) Philadelphia 2011

Image Source: www.noupe.com

Message pushing doesn’t work. With anyone.

“ The consumer [or customer] has gained control of the marketplace… ” -Don Schultz, Father of IMC Image Source: epicpm.org

“ Because they don't care about the customer. I AM at this minute in crisis…” - Cisco Hate / Amplicate Image Source: http://www.flickr.com/photos/johnjoh/448665548/

Image Source: trinitybiztax.com “ OK Company. Questionable management.” -Glassdoor.com

Image Source: doriuri.wordpress.com There is no social media magic.

There are, however, tools.

But… there needs to be willingness & motivation. Image Source: whatsmyhealth.blogspot.com

Image Source: ethony.blogspot.com And, of course, hard work.

Know this. What works for them, won’t work for you. Image Source: menscience.com

Corporate Culture Assessment

:Image source: 0253millere.wordpress.com What’s the internal chemistry like?

Image Source: femalefan.com Is there rivalry?

Or rapport?

Are customers the #1 priority?

Or, is your own agenda? Image Source: upi.com

Image source: http://cookieroa-18.blogspot.com / Who controls the budget?

What’s the political scene?

Are employees social outside of work?

Image Source: armyrecognition.com What about internally?

What’s the level of collaboration?

Image Source: www.mspmentor.net Are you a social organization?

Image Source : www.flickr.com/photos/bradfolkens/50092255 Or not?

Image source: babelconsultoria.webs.com Is there management support?

How well do you understand your customers?

What’s the level of risk?

Bridging Internal Departments Image Source: bloggingvw.com

Image source: wiredmusiccollective.com Break the mold.

Image source: ozarts.com.au Orchestrate coordination for fast response.

Image source: slowmuse.wordpress.com Shared goals require cooperation .

Image Source: art4linux.org Give clout to bridge builders.

Image Source: buffalocomputerconsulting.com Enable employees’ capability .

Make connection a priority.

Effective Social Media Practices Image Source: publicdomainpictures.net

Image source: newmoonoldmagick.com Understand the brand promise.

Plan for risk to pay off. Image Source: addictionjournal.net

Image Source: www.textually.org Monitor, Listen & Learn. Do not Judge.

Image Source: resourceactionprograms.org Collect data. Understand sentiment. Recognize shifts.

Image Source: minnesotainvestmentrealestate.com Analyze and adjust accordingly.

Build relationships with Legal, IT, HR and any other gate keepers. Image Source: ulccaselaw.com

Support and encourage collaboration & knowledge transfer. Image Source: soton.ac.uk

Image Source: http://www.journeyunitedmethodist.com Prepare for two-way conversation.

Forums
Blogs
Collaboration & Microblogging (Yammer)
Podcasts
Videos
Wikis
IM, Chat, etc. (Skype)
Image Source: brandeo.com Implement tools.

Get your hands dirty. Image Source: samscotti.blogspot.com

Negative comments are a gift. Image Source: healthbloghelper.com

Real-time engagement is essential. Image Source: http://free-extras.com/images/clock-507.htm

Always be prepared.

Agile Communications

Image Source: chelseanovak.files.wordpress.com When you spray and pray…

Image source: http://rlv.zcache.com People disconnect.

When you get outside your organization…

Image Source: http://www.secretstoultimateliving.com/ You’ll see your brand in a new perspective.

Image source: http://www.flickr.com/photos/stiveune/4014186554/in/photostream Adaptation is key.

Image source: stoelrivesworldofemployment.com Recognize & seize opportunity.

Have a plan.

Be flexible. Image source: zastavki.com

Develop a policy. Image source: business-ethics.com

Mashable’s 10 Must-Haves for Your Social Media Policy:
Introduce the purpose of social media
Be responsible for what you write
Be authentic
Consider your audience
Exercise good judgment
Understand the concept of community
Respect copyrights and fair use
Remember to protect confidential & proprietary info
Bring value
Productivity matters
Image source: fanpop.com // Information Source: http://mashable.com/2009/06/02/social-media-policy-musts/

Let’s chat! Image source: venturebeat.com

Thank You!
Where to find me:
Twitter:
@bethharte
#IMCchat (Wednesdays 8pm)
Facebook:
www.facebook.com/bethharte
LinkedIn:
www.linkedin.com/in/bethharte
Blogging:
www.theharteofmarketing.com

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http://www.olafmolenaar.com	8
http://www.marketinginnovatie.org	7
http://www.proefcollege.com	3
http://socialmedianederland.com	3
http://www.digital-marketeers.org	2
http://101938.blogspot.com	1
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http://www.workshopsocialmedia.net	1

Social Media from the Inside Out

by Beth Harte on Jan 21, 2011

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Social Media from the Inside Out — Presentation Transcript