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Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
Social Media from the Inside Out
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Social Media from the Inside Out

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Beth Harte's "Social Media from the Inside Out" presentation to the Philadelphia Chapter of the International Association of Business Communicators (IABC).

Beth Harte's "Social Media from the Inside Out" presentation to the Philadelphia Chapter of the International Association of Business Communicators (IABC).

Published in: Business, Technology
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  • Hi

    Congratulations for yor presentation, its really good!

    I ’d like to share with you the version 0.1 of my e-book “Internal Communication 2.0: A Cultural Challenge”, where I talk about some of my work experiences, my ideas and thoughts regarding this topic.

    You can download it for free and I look forward to your comments and ideas to go on enriching this book. As I already told you, this is the version 0.1 so I hope we can improve it togheter:

    The book its here, in slide share:

    .http://www.slideshare.net/formanchuk/internal-communication-20-a-cultural-challenge

    Thanks!!!
       Reply 
    Are you sure you want to  Yes  No
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  • 1. Social Media from the Image source: http://www.flickr.com/photos/storrao/4341506317 Inside Out Presented by: Beth Harte, theharteofmarketing.com The International Association of Business Communicators (IABC) Philadelphia 2011
  • 2. Image Source: www.noupe.com
  • 3. Message pushing doesn’t work. With anyone.
  • 4. “ The consumer [or customer] has gained control of the marketplace… ” -Don Schultz, Father of IMC Image Source: epicpm.org
  • 5. “ Because they don't care about the customer. I AM at this minute in crisis…” - Cisco Hate / Amplicate Image Source: http://www.flickr.com/photos/johnjoh/448665548/
  • 6. Image Source: trinitybiztax.com “ OK Company. Questionable management.” -Glassdoor.com
  • 7. Image Source: doriuri.wordpress.com There is no social media magic.
  • 8. There are, however, tools.
  • 9. But… there needs to be willingness & motivation. Image Source: whatsmyhealth.blogspot.com
  • 10. Image Source: ethony.blogspot.com And, of course, hard work.
  • 11. Know this. What works for them, won’t work for you. Image Source: menscience.com
  • 12. Corporate Culture Assessment
  • 13. :Image source: 0253millere.wordpress.com What’s the internal chemistry like?
  • 14. Image Source: femalefan.com Is there rivalry?
  • 15. Or rapport?
  • 16. Are customers the #1 priority?
  • 17. Or, is your own agenda? Image Source: upi.com
  • 18. Image source: http://cookieroa-18.blogspot.com / Who controls the budget?
  • 19. What’s the political scene?
  • 20. Are employees social outside of work?
  • 21. Image Source: armyrecognition.com What about internally?
  • 22. What’s the level of collaboration?
  • 23. Image Source: www.mspmentor.net Are you a social organization?
  • 24. Image Source : www.flickr.com/photos/bradfolkens/50092255 Or not?
  • 25. Image source: babelconsultoria.webs.com Is there management support?
  • 26. How well do you understand your customers?
  • 27. What’s the level of risk?
  • 28. Bridging Internal Departments Image Source: bloggingvw.com
  • 29. Image source: wiredmusiccollective.com Break the mold.
  • 30. Image source: ozarts.com.au Orchestrate coordination for fast response.
  • 31. Image source: slowmuse.wordpress.com Shared goals require cooperation .
  • 32. Image Source: art4linux.org Give clout to bridge builders.
  • 33. Image Source: buffalocomputerconsulting.com Enable employees’ capability .
  • 34. Make connection a priority.
  • 35. Effective Social Media Practices Image Source: publicdomainpictures.net
  • 36. Image source: newmoonoldmagick.com Understand the brand promise.
  • 37. Plan for risk to pay off. Image Source: addictionjournal.net
  • 38. Image Source: www.textually.org Monitor, Listen & Learn. Do not Judge.
  • 39. Image Source: resourceactionprograms.org Collect data. Understand sentiment. Recognize shifts.
  • 40. Image Source: minnesotainvestmentrealestate.com Analyze and adjust accordingly.
  • 41. Build relationships with Legal, IT, HR and any other gate keepers. Image Source: ulccaselaw.com
  • 42. Support and encourage collaboration & knowledge transfer. Image Source: soton.ac.uk
  • 43. Image Source: http://www.journeyunitedmethodist.com Prepare for two-way conversation.
  • 44.
    • Forums
    • Blogs
    • Collaboration & Microblogging (Yammer)
    • Podcasts
    • Videos
    • Wikis
    • IM, Chat, etc. (Skype)
    Image Source: brandeo.com Implement tools.
  • 45. Get your hands dirty. Image Source: samscotti.blogspot.com
  • 46. Negative comments are a gift. Image Source: healthbloghelper.com
  • 47. Real-time engagement is essential. Image Source: http://free-extras.com/images/clock-507.htm
  • 48. Always be prepared.
  • 49. Agile Communications
  • 50. Image Source: chelseanovak.files.wordpress.com When you spray and pray…
  • 51. Image source: http://rlv.zcache.com People disconnect.
  • 52. When you get outside your organization…
  • 53. Image Source: http://www.secretstoultimateliving.com/ You’ll see your brand in a new perspective.
  • 54. Image source: http://www.flickr.com/photos/stiveune/4014186554/in/photostream Adaptation is key.
  • 55. Image source: stoelrivesworldofemployment.com Recognize & seize opportunity.
  • 56. Have a plan.
  • 57. Be flexible. Image source: zastavki.com
  • 58. Develop a policy. Image source: business-ethics.com
  • 59. Mashable’s 10 Must-Haves for Your Social Media Policy:
    • Introduce the purpose of social media
    • Be responsible for what you write
    • Be authentic
    • Consider your audience
    • Exercise good judgment
    • Understand the concept of community
    • Respect copyrights and fair use
    • Remember to protect confidential & proprietary info
    • Bring value
    • Productivity matters
    Image source: fanpop.com // Information Source: http://mashable.com/2009/06/02/social-media-policy-musts/
  • 60. Let’s chat! Image source: venturebeat.com
  • 61.  
  • 62.
    • Thank You!
    • Where to find me:
    • Twitter:
      • @bethharte
      • #IMCchat (Wednesdays 8pm)
    • Facebook:
      • www.facebook.com/bethharte
    • LinkedIn:
      • www.linkedin.com/in/bethharte
    • Blogging:
      • www.theharteofmarketing.com

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