Social and the Marketing Mix

Social & the Marketing Mix Beth Harte Sr. Subject Matter Expert, Digital Marketing Serengeti Communications @bethharte

The Marketing Mix Icon Source: http://www.dapino-webdesign.nl/

The 4 P’s vs. The 4 C’s
Product
Price
Place
Promotion
Customer
Cost
Convenience
Communication
Image Source: http://inadvertentwhistle.files.wordpress.com

What is Integrated Marketing? Is it... Image Source: daveyawards.com

What is Integrated Marketing? Nope. It’s... Image Source: img4.allyou.com

Why Integrate? Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/

Why Integrate? :30

Why Integrate? ? Icon Source: www.dapino-webdesign.nl/

Why Integrate? ! Icon Sources: www.dapino-webdesign.nl/ and www.professional-icons.com

The Problem With Integration Image Source: www.theharteofmarketing.com

5 Key Steps to Ensure an Integrated Experience Source: IMC: The Next Generation, Schultz & Schultz

Identify Customers & Prospects Image Source: http://images.tmcnet.com Psychographics Sociographics Ethnographics

Estimating the Value of Customers Image Source: www.ecu.edu/cs-admin

Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/

Estimating Return on Customer Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com

Evaluation & Future Planning Image Source: www.xhtml-css-code.com

Geico Integration

Coldwell Banker Integration

BreakingPoint Integration

Pampers Integration Incongruity @MENGonline Integrated Marketing fail: Pampers Village site, click to Facebook & end up on P&G page w/no babies, incongruity!

Social and the Marketing Mix

by Beth Harte on Apr 21, 2010

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