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CTRN 2011 - Beth Gyurovits
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CTRN 2011 - Beth Gyurovits

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Keynote presentation of Beth Gyurovits for CTRN 2011 - Next Revolution in Social Recruiting and Employment Branding

Keynote presentation of Beth Gyurovits for CTRN 2011 - Next Revolution in Social Recruiting and Employment Branding

Published in: Technology, Business

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  • Why do you think mass media is declining and social media is growing?Do you think there is a stronger ROI using a blunt instrument or a laser?Is program measurement and ROI important?
  • Transcript

    • 1. Social Business
      Discover | Align | Build
      Wireless Network: ASPEN
      Password: 8021180211
    • 2. Framing it up…
      Why are we here? wawh
      What happened? wh
      OMG – Am I behind? omgaib
      Where to start? wts
    • 3.
    • 4. What is Web 1.0?
      …call help desk
    • 5. Web 1.0
      Web 2.0
      Web 3.0
      Static HTML
      Email
      Forums
      Chat
      Low Bandwidth
      Portals
      Brochure-ware
      Dynamic HTML
      RSS
      Podcasting
      Mobile
      Blogging/Microblogging
      Social Networking
      Video
      Integrated Solutions
      Semantic
      Communal
      Cloud Computing
      Multi-Channel
      Mobile and iTV
    • 6. Web 1. 0 for Recruiting…
      Receive
      Job
      ContactViable
      Candidates
      Manual
      Screen
      Post
      ToIntranet
      ScreenInternalCandidates
      Post
      To.com
      Phone
      a Friend
      Measure
      $$Post toMonster
      LinkedIn
      Dice
    • 7. Budget Cuts
      HR professionals expected to do more with less
      IT still needs to deliver business value with less
      Job Posting & Recruiting
      Expensive
      Applicant tracking systems NOT searchable
      Time consuming [insanely repetitive]
      Few or expensive metrics
      RESULT: An opportunity was born.
      Lucky Business Drivers
    • 8. Who’s who in the zoo and what are they up to
      External
      .com (s) , LinkedIn, Twitter(s), YouTube(s), Blog(s), Facebook
      Mobile apps
      iPad apps
      Internal
      Social platforms
      Web 2.0
    • 9. Trends // The Big Shift
      700,000+ businesses are on Facebook
      YouTube is second most searchedsite behind Google
      200,000,000 users and it’s the fastest growing
      LinkedIn adds a new user every second;China and Brazil fastest
      Facebook OVERTAKES Google in weekly site visits in late 2010
      Monster.com Revenue Drops Again in Q1
      Source: 01/2011 http://jobsportalwatch.com/2010/04/monster-revenue-drops-again-in-q1/
    • 10.
    • 11. Web 2.0 & Beyond
      The POWER of links, degrees of separation, collaboration and friends
    • 12. Industry Leaders & Analysts
    • 13. Twitter Recruiting // 2009 Top 50
    • 14. Mobile Scene
      “How can it be that I am so powerful as a consumer, but feel so lame as an employee?”
      - AIIM.org Task Force
    • 15. Recruiting Mobile Apps
    • 16. Internal Social
    • 17. Top Measurable Business Benefits
      83% - Increased Speed of Access to Knowledge
      55% - Increased Speed of Access to Experts
      41% - Increased Employee Satisfaction
      31% - Faster Employee Onboarding & Training
      28% - Increased # of Successful Innovations
      28% - Reduced Travel Costs
      28% - Reduced Communication Costs
      Source: NewsGator Client Survey at Annual User Conference
    • 18. Rule for today…No person left behind!
      Go to Twitter
      Say one word or something and add #CTRN2011
      Hit ENTER
      View
      Spontaneous TweetJam
    • 19. Thank You //end.
      Beth Gyurovits, M.B.A.
      Vice President of Sparks
      +1.303.808.3899
      Beth@SocialMediaEnergy.com
      @BethGyurovits

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