CTRN 2011 - Beth Gyurovits

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Keynote presentation of Beth Gyurovits for CTRN 2011 - Next Revolution in Social Recruiting and Employment Branding

Keynote presentation of Beth Gyurovits for CTRN 2011 - Next Revolution in Social Recruiting and Employment Branding

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  • Why do you think mass media is declining and social media is growing?Do you think there is a stronger ROI using a blunt instrument or a laser?Is program measurement and ROI important?

Transcript

  • 1. Social Business
    Discover | Align | Build
    Wireless Network: ASPEN
    Password: 8021180211
  • 2. Framing it up…
    Why are we here? wawh
    What happened? wh
    OMG – Am I behind? omgaib
    Where to start? wts
  • 3.
  • 4. What is Web 1.0?
    …call help desk
  • 5. Web 1.0
    Web 2.0
    Web 3.0
    Static HTML
    Email
    Forums
    Chat
    Low Bandwidth
    Portals
    Brochure-ware
    Dynamic HTML
    RSS
    Podcasting
    Mobile
    Blogging/Microblogging
    Social Networking
    Video
    Integrated Solutions
    Semantic
    Communal
    Cloud Computing
    Multi-Channel
    Mobile and iTV
  • 6. Web 1. 0 for Recruiting…
    Receive
    Job
    ContactViable
    Candidates
    Manual
    Screen
    Post
    ToIntranet
    ScreenInternalCandidates
    Post
    To.com
    Phone
    a Friend
    Measure
    $$Post toMonster
    LinkedIn
    Dice
  • 7. Budget Cuts
    HR professionals expected to do more with less
    IT still needs to deliver business value with less
    Job Posting & Recruiting
    Expensive
    Applicant tracking systems NOT searchable
    Time consuming [insanely repetitive]
    Few or expensive metrics
    RESULT: An opportunity was born.
    Lucky Business Drivers
  • 8. Who’s who in the zoo and what are they up to
    External
    .com (s) , LinkedIn, Twitter(s), YouTube(s), Blog(s), Facebook
    Mobile apps
    iPad apps
    Internal
    Social platforms
    Web 2.0
  • 9. Trends // The Big Shift
    700,000+ businesses are on Facebook
    YouTube is second most searchedsite behind Google
    200,000,000 users and it’s the fastest growing
    LinkedIn adds a new user every second;China and Brazil fastest
    Facebook OVERTAKES Google in weekly site visits in late 2010
    Monster.com Revenue Drops Again in Q1
    Source: 01/2011 http://jobsportalwatch.com/2010/04/monster-revenue-drops-again-in-q1/
  • 10.
  • 11. Web 2.0 & Beyond
    The POWER of links, degrees of separation, collaboration and friends
  • 12. Industry Leaders & Analysts
  • 13. Twitter Recruiting // 2009 Top 50
  • 14. Mobile Scene
    “How can it be that I am so powerful as a consumer, but feel so lame as an employee?”
    - AIIM.org Task Force
  • 15. Recruiting Mobile Apps
  • 16. Internal Social
  • 17. Top Measurable Business Benefits
    83% - Increased Speed of Access to Knowledge
    55% - Increased Speed of Access to Experts
    41% - Increased Employee Satisfaction
    31% - Faster Employee Onboarding & Training
    28% - Increased # of Successful Innovations
    28% - Reduced Travel Costs
    28% - Reduced Communication Costs
    Source: NewsGator Client Survey at Annual User Conference
  • 18. Rule for today…No person left behind!
    Go to Twitter
    Say one word or something and add #CTRN2011
    Hit ENTER
    View
    Spontaneous TweetJam
  • 19. Thank You //end.
    Beth Gyurovits, M.B.A.
    Vice President of Sparks
    +1.303.808.3899
    Beth@SocialMediaEnergy.com
    @BethGyurovits