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Social Business<br />Discover  |  Align  |  Build<br />Wireless Network:   ASPEN<br />Password:   8021180211<br />
Framing it up…<br />Why are we here?             wawh<br />What happened?               wh<br />OMG – Am I behind?        ...
What is Web 1.0?<br />…call help desk<br />
Web 1.0<br />Web 2.0<br />Web 3.0<br />Static HTML<br />Email<br />Forums<br />Chat<br />Low Bandwidth<br />Portals <br />...
Web 1. 0 for Recruiting…<br />Receive <br />Job <br />ContactViable<br />Candidates<br />Manual <br />Screen<br />Post <br...
Budget Cuts<br />HR professionals expected to do more with less<br />IT still needs to deliver business value with less<br...
Who’s who in the zoo and what are they up to<br />External <br />.com (s) , LinkedIn, Twitter(s), YouTube(s), Blog(s), Fac...
Trends // The Big Shift<br />700,000+ businesses are on Facebook<br />YouTube is second most searchedsite behind Google<br...
Web 2.0 & Beyond<br />The POWER of links, degrees of separation, collaboration and friends<br />
Industry Leaders & Analysts<br />
   Twitter Recruiting //  2009 Top 50<br />
Mobile Scene<br />“How can it be that I am so powerful as a consumer, but feel so lame as an employee?”<br />- AIIM.org Ta...
Recruiting Mobile Apps<br />
Internal Social<br />
Top Measurable Business Benefits<br />83% - Increased Speed of Access to Knowledge<br />55% - Increased Speed of Access to...
Rule for today…No person left behind!<br />Go to Twitter<br />Say one word or something and add #CTRN2011<br />Hit ENTER<b...
Thank You //end.<br />Beth Gyurovits, M.B.A.<br />Vice President of Sparks<br />+1.303.808.3899<br />Beth@SocialMediaEnerg...
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CTRN 2011 - Beth Gyurovits

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Keynote presentation of Beth Gyurovits for CTRN 2011 - Next Revolution in Social Recruiting and Employment Branding

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  • Why do you think mass media is declining and social media is growing?Do you think there is a stronger ROI using a blunt instrument or a laser?Is program measurement and ROI important?
  • Transcript of "CTRN 2011 - Beth Gyurovits"

    1. 1. Social Business<br />Discover | Align | Build<br />Wireless Network: ASPEN<br />Password: 8021180211<br />
    2. 2. Framing it up…<br />Why are we here? wawh<br />What happened? wh<br />OMG – Am I behind? omgaib<br />Where to start? wts<br />
    3. 3.
    4. 4. What is Web 1.0?<br />…call help desk<br />
    5. 5. Web 1.0<br />Web 2.0<br />Web 3.0<br />Static HTML<br />Email<br />Forums<br />Chat<br />Low Bandwidth<br />Portals <br />Brochure-ware<br />Dynamic HTML<br />RSS<br />Podcasting<br />Mobile<br />Blogging/Microblogging<br />Social Networking<br />Video<br />Integrated Solutions<br />Semantic<br />Communal<br />Cloud Computing<br />Multi-Channel<br />Mobile and iTV<br />
    6. 6. Web 1. 0 for Recruiting…<br />Receive <br />Job <br />ContactViable<br />Candidates<br />Manual <br />Screen<br />Post <br />ToIntranet<br />ScreenInternalCandidates<br />Post <br />To.com<br />Phone<br />a Friend <br />Measure<br />$$Post toMonster<br />LinkedIn<br />Dice<br />
    7. 7. Budget Cuts<br />HR professionals expected to do more with less<br />IT still needs to deliver business value with less<br />Job Posting & Recruiting <br />Expensive<br />Applicant tracking systems NOT searchable<br />Time consuming [insanely repetitive]<br />Few or expensive metrics<br />RESULT: An opportunity was born.<br />Lucky Business Drivers <br />
    8. 8. Who’s who in the zoo and what are they up to<br />External <br />.com (s) , LinkedIn, Twitter(s), YouTube(s), Blog(s), Facebook<br />Mobile apps<br />iPad apps<br />Internal<br />Social platforms<br />Web 2.0<br />
    9. 9. Trends // The Big Shift<br />700,000+ businesses are on Facebook<br />YouTube is second most searchedsite behind Google<br />200,000,000 users and it’s the fastest growing<br />LinkedIn adds a new user every second;China and Brazil fastest<br />Facebook OVERTAKES Google in weekly site visits in late 2010<br />Monster.com Revenue Drops Again in Q1<br />Source: 01/2011 http://jobsportalwatch.com/2010/04/monster-revenue-drops-again-in-q1/<br />
    10. 10.
    11. 11. Web 2.0 & Beyond<br />The POWER of links, degrees of separation, collaboration and friends<br />
    12. 12. Industry Leaders & Analysts<br />
    13. 13. Twitter Recruiting // 2009 Top 50<br />
    14. 14. Mobile Scene<br />“How can it be that I am so powerful as a consumer, but feel so lame as an employee?”<br />- AIIM.org Task Force<br />
    15. 15. Recruiting Mobile Apps<br />
    16. 16. Internal Social<br />
    17. 17. Top Measurable Business Benefits<br />83% - Increased Speed of Access to Knowledge<br />55% - Increased Speed of Access to Experts<br />41% - Increased Employee Satisfaction<br />31% - Faster Employee Onboarding & Training<br />28% - Increased # of Successful Innovations<br />28% - Reduced Travel Costs <br />28% - Reduced Communication Costs<br />Source: NewsGator Client Survey at Annual User Conference<br />
    18. 18. Rule for today…No person left behind!<br />Go to Twitter<br />Say one word or something and add #CTRN2011<br />Hit ENTER<br />View<br />Spontaneous TweetJam<br />
    19. 19. Thank You //end.<br />Beth Gyurovits, M.B.A.<br />Vice President of Sparks<br />+1.303.808.3899<br />Beth@SocialMediaEnergy.com<br />@BethGyurovits<br />

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