Free Tools for Social Media (research and measurement)
i’m a consultant at social media agency nixonmcinnes hello! I’m Beth Granter
NixonMcInnes clients
Why free tools? —  Useful for pitch research, & to validate plans —  Good when budgets are low —  Good in  addition  to pa...
I’m going to talk about my toolbox —  Tools I use for research —  Tools I use for measurement —  What and how, not so much...
Tools for research —  To find people  —  To rank influencers —  To find conversations, themes —  To plan when to act and w...
Tools for measurement —  To baseline, assess current amount of buzz —  To track changes —  Specific to platform vs generic
Google’s search filters —  Blogs —  Discussions —  Length
Google Insights:  to check timing & popularity of terms
Google Insights part 2:  to check folksonomy & regional interest
Google Wonder Wheel: to explore & represent related searches
Google Ad Planner: to understand audience behaviours, types of sites visited E.g. Gathering advice from forums and blogs S...
Complex searches in Twellow Location & bio search, & follow directly on the page E.g. search ("united kingdom" |...
Filter by type in Samepoint <ul><li>Grab RSS feed of results  </li></ul><ul><li>At a glance sentiment (questionable reliab...
Tracking buzz with Samepoint Track number of results (before, during & after campaign)
Sort delicious links by popularity Greasemonkey plugin for Firefox
Facebook Insights —  Contact acquisition (total fans) —  Engagement (interactions)
Facebook Insights —  Audience insights (demographics)
Socialmention for research Filter, subscribe to RSS & export CSV
Socialmention for measurement
(if you’re in a hurry)
Popularity vs influence Source: Onalytica
Popularity vs influence
 
Twitter grader to find influence path
If you want even more Twitter metrics…
Firefox plugin for Google PageRank, Alexa & Compete stats while you browse
<ul><li>Measures social media influence of an individual or brand, based on: </li></ul><ul><ul><li>Popularity (who you kno...
 
 
Google Analytics Advanced Segments
Google Analytics Advanced Segments Use segments to exclude other ad streams, e.g. banner ads Then look at behaviour e.g. t...
Baseline & measure with search engine results
Keeping track of blogger/forum outreach
THE END! http://nixonmcinnes.co.uk http://twitter.com/bethgranter [email_address]
http://technorati.com/  Blog search and ranking http://blogsearch.google.com/  Blog search http://www.twellow.com/  Twitte...
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Free Tools for Social Media (research and measurement)

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Workshop presentation first given on 16 March 2010 in London, UK, at the Social Media World Forum.

Presentation by Beth Granter, social media consultant, at NixonMcInnes.

Published in: Technology, Business
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Free Tools for Social Media (research and measurement)

  1. 1. Free Tools for Social Media (research and measurement)
  2. 2. i’m a consultant at social media agency nixonmcinnes hello! I’m Beth Granter
  3. 3. NixonMcInnes clients
  4. 4. Why free tools? — Useful for pitch research, & to validate plans — Good when budgets are low — Good in addition to paid tools
  5. 5. I’m going to talk about my toolbox — Tools I use for research — Tools I use for measurement — What and how, not so much why
  6. 6. Tools for research — To find people — To rank influencers — To find conversations, themes — To plan when to act and what to say
  7. 7. Tools for measurement — To baseline, assess current amount of buzz — To track changes — Specific to platform vs generic
  8. 8. Google’s search filters — Blogs — Discussions — Length
  9. 9. Google Insights: to check timing & popularity of terms
  10. 10. Google Insights part 2: to check folksonomy & regional interest
  11. 11. Google Wonder Wheel: to explore & represent related searches
  12. 12. Google Ad Planner: to understand audience behaviours, types of sites visited E.g. Gathering advice from forums and blogs Socialising on Facebook Shopping for food and household items Researching property & holidays Reading news Watching TV programmes Paying bills
  13. 13. Complex searches in Twellow Location & bio search, & follow directly on the page E.g. search (&quot;united kingdom&quot; | UK) (&quot;football&quot; | &quot;footy”)
  14. 14. Filter by type in Samepoint <ul><li>Grab RSS feed of results </li></ul><ul><li>At a glance sentiment (questionable reliability?) </li></ul>
  15. 15. Tracking buzz with Samepoint Track number of results (before, during & after campaign)
  16. 16. Sort delicious links by popularity Greasemonkey plugin for Firefox
  17. 17. Facebook Insights — Contact acquisition (total fans) — Engagement (interactions)
  18. 18. Facebook Insights — Audience insights (demographics)
  19. 19. Socialmention for research Filter, subscribe to RSS & export CSV
  20. 20. Socialmention for measurement
  21. 21. (if you’re in a hurry)
  22. 22. Popularity vs influence Source: Onalytica
  23. 23. Popularity vs influence
  24. 25. Twitter grader to find influence path
  25. 26. If you want even more Twitter metrics…
  26. 27. Firefox plugin for Google PageRank, Alexa & Compete stats while you browse
  27. 28. <ul><li>Measures social media influence of an individual or brand, based on: </li></ul><ul><ul><li>Popularity (who you know and the extent of your online network) </li></ul></ul><ul><ul><li>Impact (how much people listen to you online) </li></ul></ul><ul><ul><li>Activity (how active you are online) </li></ul></ul><ul><ul><li>Individuality (how easy you are to find online according to your name etc.) </li></ul></ul><ul><li>Numerical values, e.g. x blog posts in the last month, fed into a vector that partially normalises over the user population, to get a final score. Like Google's PageRank </li></ul>
  28. 31. Google Analytics Advanced Segments
  29. 32. Google Analytics Advanced Segments Use segments to exclude other ad streams, e.g. banner ads Then look at behaviour e.g. time on site
  30. 33. Baseline & measure with search engine results
  31. 34. Keeping track of blogger/forum outreach
  32. 35. THE END! http://nixonmcinnes.co.uk http://twitter.com/bethgranter [email_address]
  33. 36. http://technorati.com/ Blog search and ranking http://blogsearch.google.com/ Blog search http://www.twellow.com/ Twitter directory http://twitter.grader.com/search Twitter user search and ranking http://google.com > Filter results by Discussions http://www.samepoint.com/ Conversation search, buzz http://socialmention.com/ Conversation search, sentiment http://delicious.com/ Social bookmarking – search by popularity *use Greasemonkey plugin to order results https://addons.mozilla.org/en-US/firefox/addon/2007 Google PageRank plugin for Firefox http://www.facebook.com/ads/create/ Facebook Ad creator – demographic size Finding your audience and ranking influencers
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