Free Tools for Social Media (research and measurement)

i’m a consultant at social media agency nixonmcinnes hello! I’m Beth Granter

NixonMcInnes clients

Why free tools? — Useful for pitch research, & to validate plans — Good when budgets are low — Good in addition to paid tools

I’m going to talk about my toolbox — Tools I use for research — Tools I use for measurement — What and how, not so much why

Tools for research — To find people — To rank influencers — To find conversations, themes — To plan when to act and what to say

Tools for measurement — To baseline, assess current amount of buzz — To track changes — Specific to platform vs generic

Google’s search filters — Blogs — Discussions — Length

Google Insights: to check timing & popularity of terms

Google Insights part 2: to check folksonomy & regional interest

Google Wonder Wheel: to explore & represent related searches

Google Ad Planner: to understand audience behaviours, types of sites visited E.g. Gathering advice from forums and blogs Socialising on Facebook Shopping for food and household items Researching property & holidays Reading news Watching TV programmes Paying bills

Complex searches in Twellow Location & bio search, & follow directly on the page E.g. search ("united kingdom" | UK) ("football" | "footy”)

Filter by type in Samepoint
Grab RSS feed of results
At a glance sentiment (questionable reliability?)

Tracking buzz with Samepoint Track number of results (before, during & after campaign)

Sort delicious links by popularity Greasemonkey plugin for Firefox

Facebook Insights — Contact acquisition (total fans) — Engagement (interactions)

Facebook Insights — Audience insights (demographics)

Socialmention for research Filter, subscribe to RSS & export CSV

Socialmention for measurement

(if you’re in a hurry)

Popularity vs influence Source: Onalytica

Popularity vs influence

Twitter grader to find influence path

If you want even more Twitter metrics…

Firefox plugin for Google PageRank, Alexa & Compete stats while you browse

Measures social media influence of an individual or brand, based on:
Popularity (who you know and the extent of your online network)
Impact (how much people listen to you online)
Activity (how active you are online)
Individuality (how easy you are to find online according to your name etc.)
Numerical values, e.g. x blog posts in the last month, fed into a vector that partially normalises over the user population, to get a final score. Like Google's PageRank

Google Analytics Advanced Segments

Google Analytics Advanced Segments Use segments to exclude other ad streams, e.g. banner ads Then look at behaviour e.g. time on site

Baseline & measure with search engine results

Keeping track of blogger/forum outreach

THE END! http://nixonmcinnes.co.uk http://twitter.com/bethgranter [email_address]

http://technorati.com/ Blog search and ranking http://blogsearch.google.com/ Blog search http://www.twellow.com/ Twitter directory http://twitter.grader.com/search Twitter user search and ranking http://google.com > Filter results by Discussions http://www.samepoint.com/ Conversation search, buzz http://socialmention.com/ Conversation search, sentiment http://delicious.com/ Social bookmarking – search by popularity *use Greasemonkey plugin to order results https://addons.mozilla.org/en-US/firefox/addon/2007 Google PageRank plugin for Firefox http://www.facebook.com/ads/create/ Facebook Ad creator – demographic size Finding your audience and ranking influencers

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Free Tools for Social Media (research and measurement)

by Beth Granter on Mar 18, 2010

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Free Tools for Social Media (research and measurement) — Presentation Transcript