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Free tools for social media research and measurement
 

Free tools for social media research and measurement

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An update of my presentation from 2010 at Social Media World Forum, with the tools I'm now using on a regular basis.

An update of my presentation from 2010 at Social Media World Forum, with the tools I'm now using on a regular basis.

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    Free tools for social media research and measurement Free tools for social media research and measurement Presentation Transcript

    • Free tools for social mediaResearch andmeasurementBeth GranterMay 2013@bethgranterbrilliantnoise.com
    • Hello! I’m BethGranter.I’m a digitalconsultant atBrilliant Noise
    • BrandsI haveworkedwith
    • - Useful for pitch research, and to validate plans- Good when budgets are low- Good in addition to paid toolsWhy free tools?
    • - Tools I use for research- Tools I use for measurement- What and how, not so much whyI’m going to talk about my toolbox
    • Tools for research- To discover:- who is talking about a topic -influencer mapping- what is being said- what vocabulary is being used- when and where relevantconversations happen
    • Tools for measurement- To baseline, assess current amount ofbuzz- To track changes- Specific to platform vs all publiconline content
    • - Pages from the UK- Blogs > HomepagesGoogle’s search filters
    • - Pages from the UK- Discussions > RecencyGoogle’s search filters
    • - Check timing & popularity ofterms- Competitor analysis- Regional interest- Folksonomy (what wordspeople really use)Google trends
    • - Within Google Displaynetwork...- What sites does your targetaudience visit?- How likely is your audience tovisit a particular site vsaverage for that region? e.g.YouTube- What % of your audience isreached by each site?Google ad planner
    • - Find top tweets and links- Include advanced booleanqueries (search terms)Topsy
    • - Find ‘experts’ based on howmuch they tweet about a topicTopsy
    • - Measure volume of followersover time- Up to three months historyfree- Paid options to export data &track ongoingTopsy
    • - Measure estimated reach ofpast 50 tweets matchingsearch term- Additional volume available onpaid accounts- Top contributors- Timeline of tweet volume- Most retweeted tweets- Download XLS or PDFTweetreach
    • Twittercounter- Measure volume offollowers over time- Up to three months historyfree- Paid options to export data& track ongoing
    • Cadmus- What is trending within yournetwork - amongst peopleyou follow- What is trending within atarget influencer Twitter list
    • Tweriod- When do your followerstweet?- When do you get the most@replies?
    • FollowerwonkAbout your followers or those youfollow:- Location- Follower count- Account ages- Recencies of tweets- Total tweets- Languages- % retweets within tweets- @mentions outbound
    • FollowerwonkAbout your followers or thoseyou follow:- Authority- Gender- Most active hours- bio wordcloud
    • Twiangulate- Twitter user search bycomplex boolean query(keywords) includingregional limit- Search within a particularusers’ followers, list, mutualfollowers- Sort results by followers- Export list of Twitterusernames- Visualise results as networkmap
    • Tweetstats- When did you tweet? Bymonth, day and time.- Who do you @mention themost?- Who do you retweet themost?- Word cloud of your tweets
    • Facebook insights- measure:- contact aquisition (totalfans)- reach- engagement(interactions)- audience insight(demographics)- traffic sources- export data to CSV
    • Web rank Chrometoolbar- Google Page Rank- Alexa stats- Inbound links
    • Word count chromeplugin- Count characters ofselected text- Great when draftingtweets within web email
    • Google Analytics- Traffic sources > Social
    • Keeping track of blogger outreach- Google docs- Name, subject, site URL- Twitter URL, Facebook URL- Google Page Rank- Inbound Links- Alexa % UK traffic- UK daily unique visitors- Twitter followers- Facebook fans- Notes- Date contacted- Date responded- Response URL- Address- Email
    • Keeping track ofmetrics- audience size- reach- engagement- advocacy- What are YOURobjectives?- Use the customer decisionjourney to define these
    • Thanks!Links to these tools and more athttp://delicious.com/bethgranter/tools@bethgranterbrilliantnoise.com© 2013 Brilliant NoiseAll rights reserved