2. Because the front cover of my magazine is the first thing my
audience will see, I knew I had to immediately grab my
target audiences attention. To make sure I attracted my
female audience which as a rule isn’t done very well with
other music magazines, I used a colour other than red
(commonly used on covers). Also, to make sure I didn’t
lose my male audience I did some audience research and
produced a ‘blue’ cover and a ‘pink’ cover and asked 20
people (both male and female) which they preferred. They
chose pink with most saying the pink was far more eye
catching. So I knew already that my cover had attracted my
target audience.
The language I have used throughout is fairly relaxed and
informal. I avoided making it too formal because this is more
likely to be something that would attract a far more older
audience than I wanted. There is one use of ‘language’ in
the article with Tom Furniss because I wanted to make the
article realistic and for an 18 year old to never swear would
be highly unrealistic. I think this in particular would be
appealing to my target audience because they are after all
only between the ages of 16-24 and something like that
would be perfectly normal in their vocabulary.
One of my features is titled, “SNAPSHOTS! - The fans and
their idols.” This feature allows reader interaction as they
have sent in their own pictures to be included in the
magazine. I think this will appeal to my audience because it
makes them feel more like the magazine is catered purely
for them and it makes it more personal. As well as this, the
editor’s letter does a similar thing with adding a personal
touch as the letter is addressed specifically to the reader.
