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Lindsay  socialvation live facebook

Lindsay socialvation live facebook






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  • Wanted to gauge experience amongst you. How many people on facebook? How many people Like a branded page?How many use facebook to consume work related content? How many people manage a facebook page for a brand/business?
  • 50% of active users access every dayFacebook mobile users are twice as active as web usersWhat does this mean? People are using the platform daily, popular culture has changed. You can see the key words highlighted on the screen, facebook is now mobile, people are interacting with brands, creating and sharing content. This change of behaviour isn’t likely to revert to how it was before, regardless if Facebook is here to stay, that is irrelevant. I think the key out-take here is that technology has changed what we do.
  • Facebook used to be a closed network for keeping in touch with friends & family. We now use it as a central communication channel and also keep in touch with colleagues, industry connections and like minded peoplePeople have become used to expressing their opinion online, this way we can find out about personalitiesPeople don’t just organise social events, it now covers business eventsWho doesn’t love to look through people’s photo albums, it creates connections and conversationsChat, games, videos, apps, news feeds means that we’re constantly being entertainedFacebook provides a real opportunity for business to engage consumers with their brands and products – it just depends how you do itBusinesses run competitions on Facebook to collect dataIt’s a perfect platform for 1:1 conversation when people actively comment on a branded pageIf you’re not entertain and educating, you won’t have a community for very long
  • Every few minutes someone posts appreciation on the wall i.e. luv starbucks coffee specially chai tea latte......Starbucks Loyalty
  • Starbucks is using their network to reach true brand advocates. This is a great way to recruit people.
  • Redbull TV has nothing to do with the product. But it emulates the brand essence ‘gives you wings’ – ability to be more active – sport, music
  • Not surprising that a much loved brand like Coke gets so much support on Facebook. People are so engaged with the brand that they’re uploading photos of themselves with the product. Coke is using the facebook page to connect with their fans and to get people involved with the brand – promotions like Find & Share the Best of Summer, Aah Giver are intended to stimulate interaction. Fans can upload and download information, are encouraged to share
  • Rubberduckzilla, the character on the Oasis drinks ad, has 1 million likes on its facebook page and ongoing interaction of likes and commentsDiet Coke use facebook to bring the characters to life with video, free downloadsAdidas Football extends its tv campaign ‘Fast’ with videos of players talking about the speed of the game
  • I’ve highlighted Mashable as this was the first work related news feed that I chose to have directed to my facebook page.Mashable post their top stories and the marketing community interacts on a daily basis on every story.I’d say it was fair to say that the audience is engaged in the content because it is on topic and relevant to expectations.
  • Gartner shares it’s research and industry findings in the news feed. It is generating 10-20 likes of 10-20 per post. Which isn’t a lot in terms of numbers but when you consider the small audience, this is a positive step for Gartner moving into Facebook and getting people involved with the brand and product
  • Examples are great, but the best way of finding what brands are doing on Facebook is to experience it yourself. Suggest using Facebook Search to Discover Facebook places, this is a visual search and also shows what your friends likeYou can also Search for Pages to narrow down your search – place, product, brand, shop
  • Review engagement over time so that you can monitor response to posted content on a daily basis
  • Use Facebook ads to promote your facebook page, your products and services. Use facebook as a platform to drive traffic to your website. Alternatively, use the Like Button to create brand advocates and help raise awareness of your brand in communities.Simple to create with Facebook’s online ad booking system
  • Communicate the good and the bad – like facebook did here when apologising for the site being down. 10,000 people liked this and nearly 4,000 peoplecommented on this one post.
  • Add the Like Button and the Share button to your websites and blogs. This encourages sharing.Create ways for people to post content about your brand and product to their wall and friend’s home pages. If you create something that makes sense for people to share with their friends, that is valuable
  • When you’re planning content for facebook, think about what your audience will not just like, but what they will love. What will they share and what will they rave about. How can you involve them?

Lindsay  socialvation live facebook Lindsay socialvation live facebook Presentation Transcript

  • Show of hands
  • Some Facts
    • More than 500 million active users
    • 150 million active users access Facebook via mobile devices.
    • There are over 900 million objects that people interact with (pages, groups, events and community pages)
    • Average user creates 90 pieces of contenteach month
    • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  • Ways to use it
    and their irrelevance
    Keep in touch
    Share opinion
    Plan social life
    Store and share photos
    Be entertained
    In Business
    Brand / product promotion
    Data capture/competitions
    Customer service
    Product reviews
    Direct sales
    Entertain and educate
  • Should you create an Official page?
    • Opportunity for brands to connect with customers in a place where they like spending time
    • Is your audience there?
    • Can you create interesting content?
  • Examples
  • Starbucks B2C
    14 million ‘Likes’
    Ongoing user engagement
    Seasonal promotion
    Encourage people to
    • See (videos)
    • Join (Pumpkin Celebration)
    • Send (Post to profile)
    Starbucks Card Promotion
  • More Starbucks
    Recruitment drive –
    Job search
    2.7 million ‘Likes
    Branded photo sharing
  • RedbullB2C
    8.6 million Likes
    RedbullTV Channel
  • Coca-Cola B2C
    12 Million Likes
    8000 photos
  • Campaign Based Pages B2C
    Bring ad characters to life
    • Video
    • Personality
    Content and comments
  • Mashablenews
    News and content
    Tech/Marketing events
    Integrate Twitter
    Share videos
    Post event photos
  • Gartner B2B
    Publish new content
    Promote events
    Promote @gartnerjobs
  • Something to do
    Discover Pages
    Search Pages
  • Managing Facebook
  • Insight
    Monthly Active Users
    Daily Likes
    Total likes
  • Facebook Ads
    Reach your target market
    Simple to create your own
    Use as part of a cross platform campaign
  • Create true connections
    Communicate the good
    and the bad
    Be polite and friendly
    Be honest
    Reply to your audience
  • Create interaction
    Web to Facebook
    In Facebook
  • And finally…
    customer experiences
  • @lindsaydavies