Ways to use it and their irrelevance Personally Keep in touch Share opinion Plan social life Store and share photos Be entertained In Business Brand / product promotion Data capture/competitions Communicate Customer service Product reviews Direct sales Entertain and educate
Should you create an Official page?
Opportunity for brands to connect with customers in a place where they like spending time
Is your audience there?
Can you create interesting content?
Starbucks B2C 14 million ‘Likes’ Ongoing user engagement Seasonal promotion Encourage people to
Join (Pumpkin Celebration)
Send (Post to profile)
Starbucks Card Promotion Events
More Starbucks Recruitment drive – Job search 2.7 million ‘Likes Branded photo sharing
RedbullB2C 8.6 million Likes RedbullTV Channel Games Events Photos Jobs