Wrap it all up<br />Jon Holloway •  Hurricane<br />
6 immutable questions<br />
1. Who & where is our community?<br />
2. What is this community saying & doing?<br />
3. What are we going to contribute?<br />
4. How can we give our culture a voice?<br />
5. How do we involve our community in our business?<br />
6. What tools can we create to enable our ideas to spread?<br />
Ask anything you like<br />
That’s all folks<br />
Jon Holloway - Socialvation the wrap up
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Jon Holloway - Socialvation the wrap up

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  • The socialvation framework has been designed to answer an immutable set of questions about the social world that we all need to ask and answer right now..
  • A community could be 2 it could be 1 million, each of them will be individuals!Do you really understand your customers?Who are they, what do they like?Where are they digitally? Where are they communicating?
  • What are they talking about, products, brands, issue, life?What content are they using, consuming?More importantly, what are they sharing and how?
  • The main word here is contribute, if broadcast is no longer allowed, take yourself back to the areas ofEducation, entertainment and conversation, what as a business can we take and utilise in the community?
  • Culture a voice, now this is interesting, and confuses some people.. But this is one of the biggest things.How can I take the spirit of the business and create a communication channel to the outside world?How can I take the talent, innovation and experience and allow it to communicate with our customer base..How can we handle customer service through digital direct communication
  • Crowdsourcing, customer collaboration
  • Jon Holloway - Socialvation the wrap up

    1. 1. Wrap it all up<br />Jon Holloway • Hurricane<br />
    2. 2. 6 immutable questions<br />
    3. 3. 1. Who & where is our community?<br />
    4. 4. 2. What is this community saying & doing?<br />
    5. 5. 3. What are we going to contribute?<br />
    6. 6. 4. How can we give our culture a voice?<br />
    7. 7. 5. How do we involve our community in our business?<br />
    8. 8. 6. What tools can we create to enable our ideas to spread?<br />
    9. 9. Ask anything you like<br />
    10. 10. That’s all folks<br />

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