Sweet Demise - The Real Facts about Sugar Sweetened Beverages

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This is a presentation about one of the real causes of obesity, sugar sweetened beverages. It details how while sugar in beverages has skyrocketed, so has our wastelines.

It also shows what we can do to solve the problems. Check it out!

You can download the entire presentation in PowerPoint form here at our website www.bethecatalyst.org/resources

Published in: Health & Medicine, Business
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  • Who’s doing what: TC does the intro part.Drink this not that: Nick – coldstone, Alexxis – DQ, TC – Starbucks, Nick –Smoothie King, Alexxis – McDonald’s
  • Insert drink this not that slides
  • Alexxis – SSB and youth
  • Nick - Tax
  • Sugar packets = 3g
  • Sugar packets = 3g
  • Nick – talk about how this is natural sugar, and the difference btwn natural and unnatural.
  • Use sugar packets! Alexxis explain activity. TC demonstrate it.Boathouse, Coke, Powerade, OJ, V8, Monster, Powerade
  • Sweet Demise - The Real Facts about Sugar Sweetened Beverages

    1. 1. + Taxing Liquid Sugar: The lowdown on the sugar- sweetened beverage tax
    2. 2. The Problem: Obesity in the U.S.o  Americans consume too much sugar. Over the years, our consumption has significantly increased. 30,000 25,000 20,000 15,000 Refined Sugar 10,000 "Corn Sweetener" 5,000 0 Total Sweetener 1966 1969 1972 1975 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008
    3. 3. TheProblem:Obesity inthe U.S.  The more sugarwe consume, themore our nationalwaistline increases.
    4. 4. Obesity Trends in the U.S. 1985 No Data <10% 10%–14%
    5. 5. Obesity Trends in the U.S.: 1990 No Data <10% 10%–14%
    6. 6. Obesity Trends in the U.S.: 1995 No Data <10% 10%–14% 15%–19%
    7. 7. Obesity Trends in the U.S.: 2000 No Data <10% 10%–14% 15%–19% ≥20%
    8. 8. Obesity Trends in the U.S.: 2005 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
    9. 9. Obesity Trends in the U.S.: 2008 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
    10. 10. Sugar Sweetened Beverages: A BigPart of the Problemo  The average American consumes around 50 gallons of sugary bevs each year. This is equal to 41 pounds of sugar and about 72,000 calories.o  Research has found a link between obesity and consumption of sugar-sweetened beverages.o  For example, a recently study in San Francisco found that around 8.7% of the city’s obesity rates could be attributed to consumption of sugar-sweetened beverages.
    11. 11. Sugar-sweetenedbeverages are thesingle biggest o  Source: Bleich, SN,contributor to the Wang YC, Wang Y, Gortmaker SL:nation’s obesity Increasing consumption ofepidemic. sugar-sweetened beverages among USadults: 1988-1994 to 1999-2004. Am J Clin Nutr 2009; 89: 372:381.
    12. 12. Smoothie KingPeanut Power + Grapeo  Large (40oz)o  1,498 calorieso  44 grams fato  214 grams of sugaro  Sugar equivalent= 20 Reese’s Peanut Butter Cups
    13. 13. Instead… try a High ProteinBanana Smoothieo  16 ozo  322 calorieso  8 grams of fato  23 grams of sugar
    14. 14. McDonald’s Large Triple ThickChocolate Shakeo  1,160 calorieso  27 grams of fato  168 grams of sugaro  Sugar equivalent = 13 Baked Hot Apple Pies
    15. 15. Instead of the Triple Thick Shake… tryMcDonald’s Hot Fudge Sundaeo  340 calorieso  12 grams of fato  47 grams of sugar
    16. 16. DQ Caramel Moolatteo  870 Calorieso  24 grams of fato  112 grams of sugaro  Sugar equivalent = 100 frosted animal crackers
    17. 17. Instead of a Moolatte… have aDilly Bar!o  210 calorieso  13 grams of fato  17 grams of sugar
    18. 18. Starbucks Venti JavaChip Frappuccino o  510 calories o  13 grams of fat o  77 grams of sugar o  Sugar equivalent = 3.5 large chocolate chip cookies
    19. 19. Starbuck’s White Hot Chocolate o  520 calories o  16 grams of fat o  75 grams of sugar o  Sugar equivalent = 14 Oreos
    20. 20. Cold Stone CreameryPB & C Shakeo  2,010 calorieso  131 grams of fato  153 grams of sugaro  Sugar equivalent= 30 Chips Ahoy Cookies
    21. 21. Instead of a PB & C…drink aSinless Oh Fudge Shakeo  “Like it” sizeo  490 calorieso  2 grams of fato  44 grams of sugar
    22. 22. Sugar-Sweetened Beverages andYoutho  Marketers of soda and sugary beverages aggressively target youth.o  Soda accounts for about 10% of total calories the average kid consumers in a dayo  Kids who drink a lot of soda don’t get enough of important nutrients like folate, vitamin A, and calcium.
    23. 23. Sugar-Sweetened Beverages andYoutho  Research has also shown that youth are particularly more likely to reduce consumption upon increase in price.o  The obesity rate for kids in around 17.5%.  Another study observed middle-school students over two school years, and concluded that their risk of obesity skyrocketed 60% for every additional sugary drink they consumed a day.
    24. 24. Potential Solution: Sugar-Sweetened Beverage Taxo  What this means: A tax on all sugar-sweetened beverages, including (non-diet) sodas, sweetened teas, fruit drinks, sports drinks, etc…o  Currently, 33 states have minor SSB taxes – but the taxes aren’t significant enough to create change.
    25. 25. Sugar-Sweetened Beverage Taxo  Research demonstrates, and tobacco taxes prove, that raising the price of unhealthy foods will most likely lead to reduced consumptiono  Consequently, this tax could help reduce adult and childhood obesity.o  Additionally, money generated from the tax can be used to further promote public health efforts in the U.S. Even if a tax of only 3 cents a soda was imposed, it could raise $51.6 billion in the next 10 years. o  This is needed, for obesity- related health problems cost America about $117 billion each year.
    26. 26. Sugar-Sweetened Beverage Tax:Campaign Exampleo  New York state’s Pour on the Pounds campaigno  www.youtube.com/user/DrinkingFat
    27. 27. Sugar-Sweetened Beverage Tax:Campaign Example
    28. 28. Time to Play…o GUESS THE SUGAR CONTENT!
    29. 29. Rockstar
    30. 30. SugarContent?62 grams of sugar
    31. 31. Naked BerryBlast
    32. 32. Sugar Content?52 grams of sugar
    33. 33. Izze SparklingClementine
    34. 34. Sugar Content?27 grams of sugar
    35. 35. StarbucksDouble Shot
    36. 36. Sugar Content?26 grams of sugar
    37. 37. Nos
    38. 38. Sugar Content?52 grams of sugar
    39. 39. SoBe PinaColada
    40. 40. Sugar Content?77.5 Grams ofSugar
    41. 41. Mountain Dew
    42. 42. Sugar Content?77 grams of sugar
    43. 43. Gatorade FruitPunch
    44. 44. Sugar Content?56 grams of sugar
    45. 45. Fuze-StrawberryGuava
    46. 46. Sugar Content?44 grams of sugar
    47. 47. Full Throttle
    48. 48. Sugar Content?58 grams of sugar
    49. 49. Bolthouse FarmsBlue Goodness
    50. 50. Sugar Content?56 grams of sugar
    51. 51. SnappleRaspberry Tea
    52. 52. Sugar Content?42 grams of sugar
    53. 53. Time to Play…o GUESS THE AMOUNT OF SUGARPACKETS!
    54. 54. Coca-Cola
    55. 55. Sugar Packets?21.7 packets ofsugar
    56. 56. Powerade
    57. 57. Sugar Packets?20 packets ofsugar
    58. 58. Vitamin WaterDefense
    59. 59. Sugar Packets?10.7 packets ofsugar
    60. 60. V8 VegetableJuice
    61. 61. Sugar Packets?3.7 packets ofsugar
    62. 62. MONSTER
    63. 63. Sugar Packets?18 packets ofsugar

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