Sweet Demise - The Real Facts about Sugar Sweetened Beverages

+ Taxing Liquid Sugar: The lowdown on the sugar- sweetened beverage tax

The Problem: Obesity in the U.S.o  Americans consume too much sugar. Over the years, our consumption has significantly increased. 30,000 25,000 20,000 15,000 Refined Sugar 10,000 "Corn Sweetener" 5,000 0 Total Sweetener 1966 1969 1972 1975 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008

TheProblem:Obesity inthe U.S.  The more sugarwe consume, themore our nationalwaistline increases.

Obesity Trends in the U.S. 1985 No Data <10% 10%–14%

Obesity Trends in the U.S.: 1990 No Data <10% 10%–14%

Obesity Trends in the U.S.: 1995 No Data <10% 10%–14% 15%–19%

Obesity Trends in the U.S.: 2000 No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends in the U.S.: 2005 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends in the U.S.: 2008 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Sugar Sweetened Beverages: A BigPart of the Problemo  The average American consumes around 50 gallons of sugary bevs each year. This is equal to 41 pounds of sugar and about 72,000 calories.o  Research has found a link between obesity and consumption of sugar-sweetened beverages.o  For example, a recently study in San Francisco found that around 8.7% of the city’s obesity rates could be attributed to consumption of sugar-sweetened beverages.

Sugar-sweetenedbeverages are thesingle biggest o  Source: Bleich, SN,contributor to the Wang YC, Wang Y, Gortmaker SL:nation’s obesity Increasing consumption ofepidemic. sugar-sweetened beverages among USadults: 1988-1994 to 1999-2004. Am J Clin Nutr 2009; 89: 372:381.

Smoothie KingPeanut Power + Grapeo  Large (40oz)o  1,498 calorieso  44 grams fato  214 grams of sugaro  Sugar equivalent= 20 Reese’s Peanut Butter Cups

Instead… try a High ProteinBanana Smoothieo  16 ozo  322 calorieso  8 grams of fato  23 grams of sugar

McDonald’s Large Triple ThickChocolate Shakeo  1,160 calorieso  27 grams of fato  168 grams of sugaro  Sugar equivalent = 13 Baked Hot Apple Pies

Instead of the Triple Thick Shake… tryMcDonald’s Hot Fudge Sundaeo  340 calorieso  12 grams of fato  47 grams of sugar

DQ Caramel Moolatteo  870 Calorieso  24 grams of fato  112 grams of sugaro  Sugar equivalent = 100 frosted animal crackers

Instead of a Moolatte… have aDilly Bar!o  210 calorieso  13 grams of fato  17 grams of sugar

Starbucks Venti JavaChip Frappuccino o  510 calories o  13 grams of fat o  77 grams of sugar o  Sugar equivalent = 3.5 large chocolate chip cookies

Starbuck’s White Hot Chocolate o  520 calories o  16 grams of fat o  75 grams of sugar o  Sugar equivalent = 14 Oreos

Cold Stone CreameryPB & C Shakeo  2,010 calorieso  131 grams of fato  153 grams of sugaro  Sugar equivalent= 30 Chips Ahoy Cookies

Instead of a PB & C…drink aSinless Oh Fudge Shakeo  “Like it” sizeo  490 calorieso  2 grams of fato  44 grams of sugar

Sugar-Sweetened Beverages andYoutho  Marketers of soda and sugary beverages aggressively target youth.o  Soda accounts for about 10% of total calories the average kid consumers in a dayo  Kids who drink a lot of soda don’t get enough of important nutrients like folate, vitamin A, and calcium.

Sugar-Sweetened Beverages andYoutho  Research has also shown that youth are particularly more likely to reduce consumption upon increase in price.o  The obesity rate for kids in around 17.5%.  Another study observed middle-school students over two school years, and concluded that their risk of obesity skyrocketed 60% for every additional sugary drink they consumed a day.

Potential Solution: Sugar-Sweetened Beverage Taxo  What this means: A tax on all sugar-sweetened beverages, including (non-diet) sodas, sweetened teas, fruit drinks, sports drinks, etc…o  Currently, 33 states have minor SSB taxes – but the taxes aren’t significant enough to create change.

Sugar-Sweetened Beverage Taxo  Research demonstrates, and tobacco taxes prove, that raising the price of unhealthy foods will most likely lead to reduced consumptiono  Consequently, this tax could help reduce adult and childhood obesity.o  Additionally, money generated from the tax can be used to further promote public health efforts in the U.S. Even if a tax of only 3 cents a soda was imposed, it could raise $51.6 billion in the next 10 years. o  This is needed, for obesity- related health problems cost America about $117 billion each year.

Sugar-Sweetened Beverage Tax:Campaign Exampleo  New York state’s Pour on the Pounds campaigno  www.youtube.com/user/DrinkingFat

Sugar-Sweetened Beverage Tax:Campaign Example

Time to Play…o GUESS THE SUGAR CONTENT!

Rockstar

SugarContent?62 grams of sugar

Naked BerryBlast

Sugar Content?52 grams of sugar

Izze SparklingClementine

StarbucksDouble Shot

SoBe PinaColada

Sugar Content?77.5 Grams ofSugar

Mountain Dew

Gatorade FruitPunch

Fuze-StrawberryGuava

Full Throttle

Bolthouse FarmsBlue Goodness

SnappleRaspberry Tea

Time to Play…o GUESS THE AMOUNT OF SUGARPACKETS!

Coca-Cola

Sugar Packets?21.7 packets ofsugar

Powerade

Sugar Packets?20 packets ofsugar

Vitamin WaterDefense

V8 VegetableJuice

MONSTER

Sugar Packets?18 packets ofsugar

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Sweet Demise - The Real Facts about Sugar Sweetened Beverages

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