Holler - Communication 101

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    It’s time to talk about how to talk. Communications is the foundation of advocacy. As an advocate, your job is to build support for your position - whatever that may be. It is to persuade people, to motivate them to take action or refrain from a particular action. Advocating is a specific way of communicating. So, how do we communicate? How do we persuade people to agree with what we have to say? How do we make sure that what we are communicating is accurate? Communication 101 is going to cover the basics of communicating with different audiences. We’ll discuss how to develop key messages, how to tailor your style of communication to fit your audience, and how to be strategic as you communicate and motivate your audience to take the action you want them to.

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    Holler - Communication 101 - Presentation Transcript

    1.  
    2. OVERVIEW
      • Practice public speaking
      • How to spread your message
      • Work with the media
    3. text your friends . convince your parents to extend your curfew . hand in an assignment to your teacher . give advice . talk to your boss at work . argue with your younger brother or sister . iChat . work on a group project . call your friend to make plans for the weekend . send an e-mail . interview for your first job . AIM . ask a question in class . give your mom a birthday card . say hi . wall-to-wall . send a letter . make a presentation .
    4. KNOW YOUR AUDIENCE
      • Speak their language
      • Know their interests
      • What’s their style?
    6. Watch your tone . . .
    7. NON-VERBAL COMMUNICATIONS
      • Feelings and attitudes
      • Three elements
      • 7% Verbal
      • 38% Tone
      • 55% Body language
    8. What do you want to say? What do you want your audience to do? KEY MESSAGES
    9. What’s your style? Make it personal . . . Have you lost a loved one to tobacco, are you trying to help a family member or friend quit?
    10. Do your research!
    11. Spread your message digitally MySpace- Facebook BeTheCatalyst.org - People section YouTube - Flickr
    16. HOW TO WORK WITH THE MEDIA
      • What is your ultimate goal?
      • Be prepared, think before you speak!
      • Always be creative!
      • Not just noise . . .
      • Keep it simple
      • Short and sweet
      • Be specific!
    18. BE STRATEGIC
    19. PRACTICE PRACTICE PRACTICE PRACTICE PRACTICE PRACTICE PRACTICE PRACTICE PRACTICE PRACTICE PRACTICE PRACTICE PRACTICE PRACTICE
    20. LET’S REVIEW How do you communicate?
      • Identify your audience.
      • What are they interested in?
      • Do your research and be strategic!
      • Practice and be comfortable!
      • www.bethecatalyst.org
      • www.tobaccofreekids.org
      • www.kickbuttsday.org
      • www.tobaccodocuments.org
      • And many more . . .
    22. DOWNLOAD THIS PRESENTATION @ BE THECATALYST. ORG
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