Thor 2


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Thor 2

  1. 1. Thor: The Dark World By Bethany Braine
  2. 2. Introduction • Thor 2: The Dark World is a follow on from Thor, the ideas for the film would have been developed from the content in Thor. • • Released: November 8th 2013 Institution: distribution: Walt Disney Studios Motion Pictures, studio : Marvel studios Production budget: $170 million Nationality of the film: United States Kind of production: Hollywood Production (Marvel Production) Connection with other films: connected with all other Marvel films: Thor, Captain America, The Hulk, Iron Man, Iron Man 2, Iron Man 3 Directed by: Alan Taylor Star names: Chris Hemsworth, Natalie Portman, Anthony Hopkins, Tom Hiddleston Plot: Thor returns to do battle with Malekith, the vengeful leader of a primordial race that seeks to destroy the Nine Realms, in this big-budget comic-book adventure set after the events of The Avengers. With even Odin unable to protect Asgard from the approaching darkness, the god of thunder reunites with Jane Foster and prepares to make the ultimate sacrifice in order to save the world from certain destruction. This film appeals to: all Marvel fans and fans of superhero movies • • • • • • • •
  3. 3. Distribution: Walt Disney Studios Motion Picture Founded in 1953 Other kinds of films they have made: Marvel‟s The Avengers Iron Man 3 Pirates of the Caribbean: Dead Man‟s Chest Toy Story 3 Pirates of the Caribbean: On Strangers Tides Alice in Wonderland Also owns: Walt Disney Pictures Touchstone Disneynature Walt Disney Animation Studios Disney Music Group Disney Theatrical Group Lucasfilm Pixar Animation Studios The Muppets Studio Website:
  4. 4. Studio: Marvel Studios Founded in 1933 by Avi Arad, ToyBiz and Marvel Entertainment Group Other kinds of films they have made: Iron Man films The Incredible Hulk Thor Captain America: The First Avenger Marvel‟s The Avengers X-Men films Blade films Also owns: Marvel Television Marvel animation MVL Productions Marvel Music Website:
  5. 5. Audience • Genre: fantasy, adventure, action, science fiction • Primary audience: Marvel film fans, superhero movie fans • Secondary audience: As the film is a 12A (and no one younger than 12 may see a 12A film in a cinema unless accompanied by an adult) parents may have to „accompany‟ them, thus the secondary audience is parents.
  6. 6. Casting Process • “The latest news about the sequel has UK actors Richard Brake and Clive Russell joining Thor: The Dark World as Asgardian characters who may help the titular hero against his newfound foes. • Knowing that Christopher Eccleston is playing Malekith the Accursed, and from casting reports for extras, it‟s plausible that Surtur and his Fire Giants from the realm of Muspelheim will play an important role in The Dark World, or at the very least, will be introduced.”
  7. 7. Posters
  8. 8. Trailer Date of release: April 23, 2013 •
  9. 9. Trailer Date of release: September 17, 2013 A further one minute of trailer •
  10. 10. Thor: The Dark World merchandise
  11. 11. Billboards
  12. 12. Ads on buses/underground
  13. 13. Newspaper and magazine reviews
  14. 14.
  15. 15. 3/oct/23/thor-the-dark-world-review
  16. 16. YouTube Reviews •
  17. 17. World Premiere When? October 22, 2013 Where? Odeon Leicester Square in London •
  18. 18. World Premiere •
  19. 19. Press conferences •
  20. 20. Stars being interviewed on programmes: Alan Carr’s Chatty Man •
  21. 21. Cast Interview Tom Hiddleston and Chris Hemsworth •
  22. 22. Websites /
  23. 23. e_Dark_World
  24. 24. k_World
  25. 25. Social Networking Their Twitter page: Their Facebook page: rldMovie
  26. 26. Soundtrack Owned by: Marvel Music
  27. 27. Exhibition • Cinema release dates • How much money did it make?
  28. 28. Cinema release dates
  29. 29. How much money did it make? Opening Weekend: USA: $85,737,841 10 November 2013 3,841 Screens 110 days UK: £8,668,172 3 November 2013 510 Screens Worldwide: $479.8 million (£287.46 million)
  30. 30. DVD release dates: UK: February 24, 2014 Australia: March 5, 2014
  31. 31. Technology • Technology to consider in Thor 2: • Black hole grenades: handheld bombs that turn into miniature black holes upon detonation. • Illusion and mind control: Loki‟s ability to be able to transform into other people and appear in different places. • Bifrost Bridge: Heimdall stands guard over the Bifrost Bridge, a rainbow passage that connects to all of the Nine Realms. • Mjolnir: Thor‟s weapon of choice, Mjolnir is a one-handed hammer including flight, weather control, electricity manipulation, and energy absorption.
  32. 32. Additional Formats Thor: TDW – The Official Game App
  33. 33. IMAX
  34. 34. Tweets November 2nd - chance to win prizes, download apps and promoting the red carpet event November 4th - promoting the red carpet November 3rd - promoting the red carpet November 4th - promoting the red carpet and TV shows on which the cast appear November 4th - four day countdown
  35. 35. November 6th- promoting TV show on which the cast appear November 5th- three day countdown November 6th- two day countdown November 5th- promoting a TV show for an exclusive look at Thor November 5th- chance to win prizes November 7th- one day countdown
  36. 36. November 7th- brand new clips, previews and promoting purchase of other Marvel films November 7th- midnight cinema promotion