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Library 2.0 Presentation

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LTR Presenation 2

LTR Presenation 2

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  • 1. Web 2.0 and Libraries: Best Practices for Social Software By Sarah, Darby, Beth, Jen, and Andrew November 19, 2009
  • 2. What is Web 2.0 for?
    • Communication
    • Personal connections
    • Creating community
    • Expanding services cheaply
  • 3. What is Web 2.0? It’s the stuff you find yourself doing when you’re supposed to be writing a paper. - Flickr - Blogs - Wikis and Wikipedia - RSS
  • 4. Web 2.0 is all about…
    • Openness
    • Ease of Use
    • Innovation
    • Creation
    • Sharing
    • Social Interaction
    • Participation
    • Decentralization
    But everybody knows that…
  • 5.
    • “ Libraries have historically been places to receive information but with some exception, less places to contribute information.”
    • - Jessamyn West, Librarian.net
  • 6. Web 2.0 + Libraries = Library 2.0
    • Use what’s out there to help you do what you’re already doing
    • Get a step ahead
    • Bring in the outside world
    • Take it seriously
  • 7. RSS
    • Like “automated web surfing,” RSS allows users to keep abreast of interesting updates without visiting individual sites.
    • This has value to libraries through:
      • linking to other sites (such as news, weather, etc) on the library web page.
      • Library-specific RSS feeds
    http://triadprstore.files.wordpress.com/2009/09/rss-button-prstore.jpg
  • 8. Creating library-specific RSS feeds
    • Check out the following aggregators:
    • BlogPluse ( www.blogpulse.com )
    • PubSub ( http://www.pubsub.com )
    • Techorati ( http://technorati.com )
    • Feedster ( http:// www.feedster.com )
  • 9. Instant Messaging
    • Instant Messaging, a real time synchronous conversation between two people via the internet, is becoming increasingly useful to libraries.
    • IM can be a powerful tool for reference.
      • Some users may be embarrassed to ask questions, and prefer the anonymity of IM
      • Be sure to Train staff; after all, it’s still a reference interview.
      • Check out Meebo through RUL
      • Promote, Promote, Promote!
    • Give your IM service a web presence
    • Put chat names on business cards, & the library web page
    • For more info check out: http:// www.libsuccess.org/index.php?title = Online_Reference
  • 10. Blogs and Libraries
  • 11. Purposes of Library Blogs
    • Blogs used by libraries fall mostly into two broad categories:
      • Blogs that serve the public by promoting library services, collections, and events
      • Blogs that serve library staff by facilitating communication (like an intranet or email list).
  • 12. Library Blogs for the Public
    • Why use blogs to communicate with the public?
      • Allow two-way communication with users
      • Create transparency regarding library decisions (e.g. updates for large construction projects)
      • Gather information in one place
      • Introduce staff to the public (e.g. profiles)
    • What do libraries put on their blogs?
      • Announcements of events and service updates (e.g. changes in library hours)
      • Information for a particular user group (e.g. teens, graduate students) 
      • Links to database trials, new subscriptions, and underutilized resources
  • 13. Example of a successful library blog for the public
    • Ann Arbor Public Library
    • http://www.aadl.org/
  • 14. Staff Blogs
    • Why use blogs for staff communication?
      • R educe email and email-related problems (e.g. lost emails, messages stuck in spam filters)
      • Centralize staff information in one easy-to-find location, rather than scattered throughout emails
      • Facilitate direct conversation on a topic via comments
      • Provide an opportunity and incentive (or requirement) for staff to become proficient in blogging and other Web 2.0 technologies.
  • 15. Best Practices for Library Blogs
    • Train your staff adequately and establish style guidelines for consistency and clarity (e.g. avoiding library jargon, using consistent acronyms or none at all).
    • Designate a point person to offer some editorial oversight on public blog posts,
    • Integrate the blog with the library’s website by providing easy links to the library catalog and other features.
    • Use “soft opening” techniques to introduce your blog to the public. Launch by putting the blog up, adding a few posts, and adding links from the home page…then really ramp up advertising after a few weeks of regular posting from staff and/or users.
  • 16. Wikipedia http://en.wikipedia.org/wiki/Web_2.0
  • 17. Wikis
    • Features:
      • Article
      • Page-editing mode
      • Talk or discussion pages
      • History page(s)
      • Edit or view source option
      • Search function
    • Wiki Types:
      • Single-user wiki
      • Lab book
      • Collaborative writing
      • Knowledge base
  • 18. What can libraries do with wikis?
    • Subject guides
    • Project planning
    • Policy manuals
    • Resource listings
    • Training resources
    • Bethlehem Public Library created a wiki to keep track of links to online resources.
    • “ We were trying to do this by group e-mail but found that we were just ‘gunking up’ each other’s inboxes.” Now the team can view the wiki for new posts at their convenience.
    • Geoffrey Kirkpatrick, Head of Circulation and Tech Services
  • 19. Implementing Wikis
    • Choose software & determine a hosting option
      • Server installation
      • Software for hosting online
        • Google Sites, http://sites.google.com/
        • Pbwiki, http://pbwiki.com
        • Seedwiki, www.seedwiki.com
      • Open-source options
        • Mediawiki, www.mediawiki.org
  • 20. Implementing Wikis
    • Set goals, authors, and monitors
      • Set logins & passwords or open it to everyone
    • Take the time to train & promote
      • People won’t use it if they don’t know it’s there!
    • Encourage experimentation
    • Tip: Use wiki software that generates RSS feeds so that changes in articles may be easily monitored.
  • 21. LibSuccess Wiki http://www.libsuccess.org/index.php?title=Main_Page
  • 22. Flickr
    • An image-hosting online community
    • Began as an online game but is now a way for people to upload and share photos
    • “ What was once the digital equivalence of a shoebox became a vibrant community built around photos and a vast collaborative effort to produce an infinite scrapbook.”
    • Registered users can comment on photos, create image “pools” around a central theme, and select favorite pictures.
    • - Levy, S. & Stone, B. (April 3, 2006). The new wisdom of the web . Newsweek. www.msnbc.msn.com . As cited in LTR report.
  • 23. Benefits & Fun Features of Flickr
    • Easy to place images in blogs and websites with Flickr’s code generator
    • Increase the odds of being found by tagging photos with library’s name and location
    • Set privacy levels & access
    • Select other Flickr users as contacts & subscribe to their feeds
    • Upload to Flickr from e-mail, computer, or cell phone
    • Group images into sets to tell the story of an event
    • Add notes to images
    • Create promotional materials – posters, billboards, magazine covers, trading cards, etc.
  • 24. 5 Hints for Using Flickr in Libraries
    • Allow Flickr access on library computers
    • Add tags, notes, & comments
    • Create a profile in Flickr for the library
    • Tell stories: showcase library programs
    • Use photos to put a
    • human face on the
    • library’s online
    • presence
  • 25. LiB Trading Card http://www.flickr.com/photos/librariansass/185866106/
  • 26. New Brunswick Public Library http:// www.flickr.com/photos/nbfpl /
  • 27. Highland Public Library (Illinois) http://www.flickr.com/photos/highlandparklibrary/2938437883/
  • 28. New York Public Library http://www.flickr.com/photos/nypl/
  • 29. New York Public Library’s Tags http:// www.flickr.com/photos/nypl/tags /
  • 30.  
  • 31. http://sjcpl.lib.in.us/
  • 32. How to get staff on board
    • Listen!
    • Involve!
    • Tell!
    • Share!
    • Report!
    • Research!
    • Manage!
    • Meet!
    • Play!
    • Celebrate!

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