NASA SpaceSmart: ISU presentation

Shifting Public Perceptions International Space University Symposium 2010

Why SpaceSmart?
What does the “public” know about us?
Little Specific Knowledge
Lack of Relevance
Low Excitement
Disconnect from Activities
Lack of Current Context

Why SpaceSmart?
What do we know about them?

Men support exploration more than women
65+ =Interest drops off
45-64 yr olds = “base” NASA supporters “The Apollo Generation”
25-44 yr olds = Frame of reference = Tragedy
18-24 yr olds= Little to no frame of reference
Why SpaceSmart?
What do we know about them?

Now What?
How do we:
Move the needle?
Measure the movement?
Drum roll please!

is…
Technology driven kiosk experience that
Engages
Collects
Educates
Measures
Rewards
Each station addresses important areas:
NASA in Your Life
Green NASA
Space Walk
Orbital / Lunar Rovers
You Chart The Course
Explorers Wanted

The Experience of SpaceSmart: Step One Welcome: ID Station (Badge / Baseline)

SpaceSmart: Game On! Front of Badge Back of Badge All designs are examples only: Final Program may be different

The Experience of SpaceSmart: Step Two Player Station One: NASA in my life (Measure, Challenge, Educate, Shift)

Player Station One: NASA in my life – Home (Measure, Challenge, Educate, Shift)

Player Station One: NASA in my life - Transportation (Measure, Challenge, Educate, Shift)

Player Station One: NASA in my life Score Board: Driving Repetition

Player Station Two: Green NASA (Measure, Challenge, Educate, Shift)

Player Station Three: Lunar Rover (Measure, Challenge, Educate, Shift)

Player Station Four: Space Walk (Measure, Challenge, Educate, Shift)

Player Station Five: Explorers Wanted (Measure, Challenge, Educate, Shift)

Player Station Seven: Charting the Course (Measure, Challenge, Educate, Shift)

Player Station Eight: Debrief Station (Measure, Challenge, Educate, Shift)

Let’s Play! Demo Play

Example Experience Metrics: SpaceSmart Impression Trends Learn daily and hourly trends on traffic, visits and ultimately duration of engagement SAMPLE DATA

Example Experience Metrics: SpaceSmart Shift of Public Perception
Responders Baseline (Pre Experience)
14%: Pre-Experience “Much Better”
33%: Post Experience “Not at all”
Total Unique Responders: 5,725
Responders Perception Shift (Post Experience)
31%: Pre-Experience “Much Better”
11%: Post Experience “Not at all”
“ As a result of the work NASA, would you say that your life is:” Total Unique Responders: 5,725 shift SAMPLE DATA

Beth Beck:
www.twitter.com/bethbeck
www.bethbeck.wordpress.com
SpaceSmart
www.twitter.com/spacesmart
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NASA Out Reach
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Angela Triano
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www.linkedin.com/in/trianoa
Stay in Touch! Joanna Scorsone: www.twitter.com/joannascorsone [email_address]

NASA SpaceSmart: ISU presentation

by Beth Beck

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