NASA SpaceSmart: ISU presentation
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NASA SpaceSmart: ISU presentation

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Presentation of program STILL UNDER DEVELOPMENT where NASA will provide an exhibit experience for visitors to engage in space interactive games, while providing NASA a measure of their attitudes and ...

Presentation of program STILL UNDER DEVELOPMENT where NASA will provide an exhibit experience for visitors to engage in space interactive games, while providing NASA a measure of their attitudes and opinions of space. During the course of the experience, we provide info on NASA technology, then measure the movement of their opinions during the engagement. This presentation is a snapshot of where we are today. We're still creating the game mechanisms to provide content. A social media component for users to receive reward and interact with Facebook and Twitter. Stay tuned.

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  • ID Station: Collect Baseline Information Attract Gather Demographics (Who) Baseline Opinions Empower / Personalized Badge
  • Player Station / Gateway: Relevant Engagement Challenge Educate Measure Reward

NASA SpaceSmart: ISU presentation NASA SpaceSmart: ISU presentation Presentation Transcript

  • Shifting Public Perceptions International Space University Symposium 2010
  • Why SpaceSmart?
    • What does the “public” know about us?
      •   Little Specific Knowledge
      • Lack of Relevance
      • Low Excitement
      • Disconnect from Activities
      • Lack of Current Context
    •  
  • Why SpaceSmart?
    • What do we know about them?
      •  
    • Men support exploration more than women
    • 65+ =Interest drops off
    • 45-64 yr olds = “base” NASA supporters “The Apollo Generation”
    • 25-44 yr olds = Frame of reference = Tragedy
    • 18-24 yr olds= Little to no frame of reference
    Why SpaceSmart?
    • What do we know about them?
      •  
  •  
  • Now What?
    • How do we:
    • Move the needle?
    • Measure the movement?
    • Drum roll please!
  •  
  • is…
    • Technology driven kiosk experience that
      • Engages
      • Collects
      • Educates
      • Measures
      • Rewards
    • Each station addresses important areas:
      • NASA in Your Life
      • Green NASA
      • Space Walk
    • Orbital / Lunar Rovers
    • You Chart The Course
    • Explorers Wanted
  • The Experience of SpaceSmart: Step One Welcome: ID Station (Badge / Baseline)
  • The Experience of SpaceSmart: Step One Welcome: ID Station (Badge / Baseline)
  • The Experience of SpaceSmart: Step One Welcome: ID Station (Badge / Baseline)
  • The Experience of SpaceSmart: Step One Welcome: ID Station (Badge / Baseline)
  • SpaceSmart: Game On! Front of Badge Back of Badge All designs are examples only: Final Program may be different
  • The Experience of SpaceSmart: Step Two Player Station One: NASA in my life (Measure, Challenge, Educate, Shift)
  • Player Station One: NASA in my life – Home (Measure, Challenge, Educate, Shift)
  • Player Station One: NASA in my life - Transportation (Measure, Challenge, Educate, Shift)
  • Player Station One: NASA in my life Score Board: Driving Repetition
  • Player Station Two: Green NASA (Measure, Challenge, Educate, Shift)
  • Player Station Two: Green NASA (Measure, Challenge, Educate, Shift)
  • Player Station Three: Lunar Rover (Measure, Challenge, Educate, Shift)
  • Player Station Three: Lunar Rover (Measure, Challenge, Educate, Shift)
  • Player Station Four: Space Walk (Measure, Challenge, Educate, Shift)
  • Player Station Four: Space Walk (Measure, Challenge, Educate, Shift)
  • Player Station Five: Explorers Wanted (Measure, Challenge, Educate, Shift)
  • Player Station Seven: Charting the Course (Measure, Challenge, Educate, Shift)
  • Player Station Seven: Charting the Course (Measure, Challenge, Educate, Shift)
  • Player Station Eight: Debrief Station (Measure, Challenge, Educate, Shift)
  • Player Station Eight: Debrief Station (Measure, Challenge, Educate, Shift)
  • Let’s Play! Demo Play
  • Example Experience Metrics: SpaceSmart Impression Trends Learn daily and hourly trends on traffic, visits and ultimately duration of engagement SAMPLE DATA
  • Example Experience Metrics: SpaceSmart Shift of Public Perception
    • Responders Baseline (Pre Experience)
    • 14%: Pre-Experience “Much Better”
    • 33%: Post Experience “Not at all”
    Total Unique Responders: 5,725
    • Responders Perception Shift (Post Experience)
    • 31%: Pre-Experience “Much Better”
    • 11%: Post Experience “Not at all”
    “ As a result of the work NASA, would you say that your life is:” Total Unique Responders: 5,725 shift SAMPLE DATA
    • Beth Beck:
    • www.twitter.com/bethbeck
    • www.bethbeck.wordpress.com
    • SpaceSmart
      • www.twitter.com/spacesmart
      • Slide Share
    • NASA Out Reach
      • www.facebook.com/nasa.gov
    • Angela Triano
    • www.twitter.com/trianotwntxs
    • www.linkedin.com/in/trianoa
    Stay in Touch! Joanna Scorsone: www.twitter.com/joannascorsone [email_address]