Shifting Public Perceptions International Space University Symposium 2010
Why SpaceSmart? <ul><li>What does the “public” know about us? </li></ul><ul><ul><li>  Little Specific Knowledge </li></ul>...
Why SpaceSmart? <ul><li>What do we know about them? </li></ul><ul><ul><li>  </li></ul></ul>
<ul><li>Men support exploration more than women </li></ul><ul><li>65+ =Interest drops off </li></ul><ul><li>45-64 yr olds ...
 
Now What? <ul><li>How do we: </li></ul><ul><li>Move the needle? </li></ul><ul><li>Measure the movement? </li></ul><ul><li>...
 
is…  <ul><li>Technology driven kiosk experience that  </li></ul><ul><ul><li>Engages </li></ul></ul><ul><ul><li>Collects </...
The Experience of SpaceSmart:  Step One Welcome: ID Station (Badge / Baseline)
The Experience of SpaceSmart:  Step One Welcome: ID Station (Badge / Baseline)
The Experience of SpaceSmart:  Step One Welcome: ID Station (Badge / Baseline)
The Experience of SpaceSmart:  Step One Welcome: ID Station (Badge / Baseline)
SpaceSmart:  Game On! Front of Badge Back of Badge All designs are examples only: Final Program may be different
The Experience of SpaceSmart:  Step Two Player Station One:  NASA in my life (Measure, Challenge, Educate, Shift)
Player Station One:  NASA in my life – Home (Measure, Challenge, Educate, Shift)
Player Station One:  NASA in my life - Transportation (Measure, Challenge, Educate, Shift)
Player Station One:  NASA in my life  Score Board: Driving Repetition
Player Station Two:  Green NASA (Measure, Challenge, Educate, Shift)
Player Station Two:  Green NASA (Measure, Challenge, Educate, Shift)
Player Station Three:  Lunar Rover (Measure, Challenge, Educate, Shift)
Player Station Three:  Lunar Rover (Measure, Challenge, Educate, Shift)
Player Station Four:  Space Walk (Measure, Challenge, Educate, Shift)
Player Station Four:  Space Walk (Measure, Challenge, Educate, Shift)
Player Station Five:  Explorers Wanted (Measure, Challenge, Educate, Shift)
Player Station Seven:  Charting the Course (Measure, Challenge, Educate, Shift)
Player Station Seven:  Charting the Course (Measure, Challenge, Educate, Shift)
Player Station Eight:  Debrief Station (Measure, Challenge, Educate, Shift)
Player Station Eight:  Debrief Station (Measure, Challenge, Educate, Shift)
Let’s Play! Demo Play
Example Experience Metrics:  SpaceSmart Impression Trends Learn daily and hourly trends on traffic, visits and  ultimately...
Example Experience Metrics:  SpaceSmart Shift of Public Perception <ul><li>Responders Baseline (Pre Experience) </li></ul>...
<ul><li>Beth Beck: </li></ul><ul><li>www.twitter.com/bethbeck </li></ul><ul><li>www.bethbeck.wordpress.com </li></ul><ul><...
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NASA SpaceSmart: ISU presentation

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Presentation of program STILL UNDER DEVELOPMENT where NASA will provide an exhibit experience for visitors to engage in space interactive games, while providing NASA a measure of their attitudes and opinions of space. During the course of the experience, we provide info on NASA technology, then measure the movement of their opinions during the engagement. This presentation is a snapshot of where we are today. We're still creating the game mechanisms to provide content. A social media component for users to receive reward and interact with Facebook and Twitter. Stay tuned.

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  • ID Station: Collect Baseline Information Attract Gather Demographics (Who) Baseline Opinions Empower / Personalized Badge
  • Player Station / Gateway: Relevant Engagement Challenge Educate Measure Reward
  • NASA SpaceSmart: ISU presentation

    1. 1. Shifting Public Perceptions International Space University Symposium 2010
    2. 2. Why SpaceSmart? <ul><li>What does the “public” know about us? </li></ul><ul><ul><li>  Little Specific Knowledge </li></ul></ul><ul><ul><li>Lack of Relevance </li></ul></ul><ul><ul><li>Low Excitement </li></ul></ul><ul><ul><li>Disconnect from Activities </li></ul></ul><ul><ul><li>Lack of Current Context </li></ul></ul><ul><li>  </li></ul>
    3. 3. Why SpaceSmart? <ul><li>What do we know about them? </li></ul><ul><ul><li>  </li></ul></ul>
    4. 4. <ul><li>Men support exploration more than women </li></ul><ul><li>65+ =Interest drops off </li></ul><ul><li>45-64 yr olds = “base” NASA supporters “The Apollo Generation” </li></ul><ul><li>25-44 yr olds = Frame of reference = Tragedy </li></ul><ul><li>18-24 yr olds= Little to no frame of reference </li></ul>Why SpaceSmart? <ul><li>What do we know about them? </li></ul><ul><ul><li>  </li></ul></ul>
    5. 6. Now What? <ul><li>How do we: </li></ul><ul><li>Move the needle? </li></ul><ul><li>Measure the movement? </li></ul><ul><li>Drum roll please! </li></ul>
    6. 8. is… <ul><li>Technology driven kiosk experience that </li></ul><ul><ul><li>Engages </li></ul></ul><ul><ul><li>Collects </li></ul></ul><ul><ul><li>Educates </li></ul></ul><ul><ul><li>Measures </li></ul></ul><ul><ul><li>Rewards </li></ul></ul><ul><li>Each station addresses important areas: </li></ul><ul><ul><li>NASA in Your Life </li></ul></ul><ul><ul><li>Green NASA </li></ul></ul><ul><ul><li>Space Walk </li></ul></ul><ul><li>Orbital / Lunar Rovers </li></ul><ul><li>You Chart The Course </li></ul><ul><li>Explorers Wanted </li></ul>
    7. 9. The Experience of SpaceSmart: Step One Welcome: ID Station (Badge / Baseline)
    8. 10. The Experience of SpaceSmart: Step One Welcome: ID Station (Badge / Baseline)
    9. 11. The Experience of SpaceSmart: Step One Welcome: ID Station (Badge / Baseline)
    10. 12. The Experience of SpaceSmart: Step One Welcome: ID Station (Badge / Baseline)
    11. 13. SpaceSmart: Game On! Front of Badge Back of Badge All designs are examples only: Final Program may be different
    12. 14. The Experience of SpaceSmart: Step Two Player Station One: NASA in my life (Measure, Challenge, Educate, Shift)
    13. 15. Player Station One: NASA in my life – Home (Measure, Challenge, Educate, Shift)
    14. 16. Player Station One: NASA in my life - Transportation (Measure, Challenge, Educate, Shift)
    15. 17. Player Station One: NASA in my life Score Board: Driving Repetition
    16. 18. Player Station Two: Green NASA (Measure, Challenge, Educate, Shift)
    17. 19. Player Station Two: Green NASA (Measure, Challenge, Educate, Shift)
    18. 20. Player Station Three: Lunar Rover (Measure, Challenge, Educate, Shift)
    19. 21. Player Station Three: Lunar Rover (Measure, Challenge, Educate, Shift)
    20. 22. Player Station Four: Space Walk (Measure, Challenge, Educate, Shift)
    21. 23. Player Station Four: Space Walk (Measure, Challenge, Educate, Shift)
    22. 24. Player Station Five: Explorers Wanted (Measure, Challenge, Educate, Shift)
    23. 25. Player Station Seven: Charting the Course (Measure, Challenge, Educate, Shift)
    24. 26. Player Station Seven: Charting the Course (Measure, Challenge, Educate, Shift)
    25. 27. Player Station Eight: Debrief Station (Measure, Challenge, Educate, Shift)
    26. 28. Player Station Eight: Debrief Station (Measure, Challenge, Educate, Shift)
    27. 29. Let’s Play! Demo Play
    28. 30. Example Experience Metrics: SpaceSmart Impression Trends Learn daily and hourly trends on traffic, visits and ultimately duration of engagement SAMPLE DATA
    29. 31. Example Experience Metrics: SpaceSmart Shift of Public Perception <ul><li>Responders Baseline (Pre Experience) </li></ul><ul><li>14%: Pre-Experience “Much Better” </li></ul><ul><li>33%: Post Experience “Not at all” </li></ul>Total Unique Responders: 5,725 <ul><li>Responders Perception Shift (Post Experience) </li></ul><ul><li>31%: Pre-Experience “Much Better” </li></ul><ul><li>11%: Post Experience “Not at all” </li></ul>“ As a result of the work NASA, would you say that your life is:” Total Unique Responders: 5,725 shift SAMPLE DATA
    30. 32. <ul><li>Beth Beck: </li></ul><ul><li>www.twitter.com/bethbeck </li></ul><ul><li>www.bethbeck.wordpress.com </li></ul><ul><li>SpaceSmart </li></ul><ul><ul><li>www.twitter.com/spacesmart </li></ul></ul><ul><ul><li>Slide Share </li></ul></ul><ul><li>NASA Out Reach </li></ul><ul><ul><li>www.facebook.com/nasa.gov </li></ul></ul><ul><li>Angela Triano </li></ul><ul><li>www.twitter.com/trianotwntxs </li></ul><ul><li>www.linkedin.com/in/trianoa </li></ul>Stay in Touch! Joanna Scorsone: www.twitter.com/joannascorsone [email_address]
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