Evaluation Question 3 What have you learned from your audience feedback?To gain feedback from our audience, we created a questionnaire for them to answer whilstwatching the documentary.
Here is our questionnaire which we asked to different groups of people after watching our documentary and looking at our other media texts• On a scale of 1-5, 1 being not very interesting and 5 being very interesting, how interesting was our documentary? 1 2 3 4 5• On a scale of 1-5, 1 being not very entertaining and 5 being very entertaining, how entertaining was our documentary? 1 2 3 4 5• On a scale of 1-5, 1 being not very eye catching and 5 being very eye catching, how eye catching was our print advert? 1 2 3 4 5• On a scale of 1-5, 1 being not very similar to a professional documentary and 5 being very similar to a professional documentary, how professional was our documentary? 1 2 3 4 5• Did you enjoy watching our documentary? Why? __________________________________________________________________________________ _________________• On a scale of 1-5, how much did the print advert make you want to watch the documentary? 1 being not a lot and 5 being a lot. 1 2 3 4 5• Did you think the voiceover suited the documentary and radio adverts’ target audience? YES NO
• Did the five minute clip make you want to watch the whole of the 30 minute documentary? YES NO• On a scale of 1-5, how much did the radio trailer make you want to watch the documentary? 1 2 3 4 5• Do you think that channel 4 is a suitable channel for our documentary to be scheduled on and why? ___________________________________________________________________________ _______________________• Do all the media texts fit into the topic of convenience food? Please explain. ___________________________________________________________________________ _______________________• Do you think that 8:30pm on a Thursday is a suitable time and day to show our documentary?• Please list three topics you would have liked us to discuss in our documentary? ___________________________________________________________________________ _______________________• Does the documentary run smoothly? For example, do the topics flow nicely? YES NO• Are the interviews easy to hear and easily understandable? YES NO• Do you think that the interviews are interesting and very suitable to the topics?
Here is some of the feedback we received We uploaded the finished documentary to the social networking site Facebook and received comments such as; “I like the camera angles used” “Music goes well with the topic and there is a good range of interviews” “Very professional” “I would like to watch the full documentary”
• We got a group of people to sit down and watch our documentary, listen to the radio trailer and evaluate the newspaper advert. We took pictures of them filling out the questionnaire and watching the documentary.
Although we worked as a group for the main task, we collected separate results for ouraudience feedback. When tallying up the results, I calculated the average results for thequestions.Question 1: Average answer – 4Question 2 : Average answer – 4Question 3 : Average answer – 4Question 4: Average answer – 4Question 5: for this question 74% gave positive feedback saying “it was colourful, showed myfavourite foods” etc. and 26% being negative feedbackQuestion 6: Average answer – 4Question 7: Average answer 87% answered YES 13% answered NOQuestion 8: Average answer YESQuestion 9: Average answer – 5Question 10: All people asked said YESQuestion 11: Answers will be discussed in the conclusionQuestion 12: All people asked said that the scheduling for the programme would be good.Question 13: People said they would have liked to be told about topics such as; fatcontent, where takeaway originated from, the ingredients used in takeaway.Question 14: Average answer: YESQuestion 15: Average answer: YESQuestion 16: The majority of people said yes.
We asked separate questions about the printadvert, these are the questions and conclusions.• On a scale of 1-5, 1 being not very eye catching and 5 being very eye catching, how eye catching was our print advert? 1 2 3 4 5• On a scale of 1-5, how much did the print advert make you want to watch the documentary? 1 being not a lot and 5 being a lot. 1 2 3 4 5• In conclusion to these questions and the answers we received, the average answer for the first question was 4, which shows that people find the advert eye catching which is important as it will encourage them to watch the documentary.• For the second question, the results showed an average answer of 4 as well, giving us more positive feedback, this is important as it means that because they found the print advert interesting they will watch the documentary and hopefully find this interesting too.
Conclusions• Question 1: the answers from this question showed us that people found our documentary very interesting but it could have been more interesting. To get a more specific answer we could have asked what parts they found more interesting.• Question 4: from this question, with an average answer of 4 our audience found our documentary to be similar to professional ones, this is a great outcome from all the careful editing and topic choice of our documentary.• Question 5: with this question, we received positive and negative comments such as; “It was eye catching and included interesting facts”.• Question 7: this question was based on our voiceover, the replies we received said that the voiceover was well suited to the style and topic of our documentary. The fact that we had a women as our voiceover and professional documentaries often have males didn’t effect the outcomes.
• Question 8: even though the average answer for this question was yes, 6 people answered no, which shows that the topic doesn’t appeal to everyone who saw the 5 minute clip. The other 24 who answer yes was an interesting answer which we were very pleased with as it shows that people enjoyed the 5 minute clip.• Question 12: this question was asking the audience about the scheduling of the programme, we received feedback saying that because the documentary was suitable for all ages there was no need for it to be shown after the watershed, so 8:30pm was a good time as older children 16+ would be awake to watch it which is the starting age of our target audience.• Question 14: when we asked if the topics flowed nicely from one to the next we must have chosen the ordering well because we got positive feedback on this question which was important to us as it made our documentary more professional.• Question 16: the majority of people who filled out the questionnaire agreed in saying that the interviews were very interesting and related to the topic of the documentary. This shows that the choice of interviews and the questions asked were relevant to the convenience food topic. This was important as the interviews are one of the most important aspects of a documentary.
We also asked separate questions about the radio trailer, below are the questions and conclusions made.• On a scale of 1-5, how much did the radio trailer make you want to watch the documentary? 1 2 3 4 5• The average score from this question was 5. we have leant from this that the radio trailer is important in promoting the documentary, we had to make sure that it was interesting and unusual so that people would be drawn to listen to it as it is unique. We also used the same woman from the voiceover of the documentary in the radio advert to show continuity this would mean that people who have heard the radio trailer would recognise the voice when watching the documentary.