Mini-Training: Lean Startup
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Mini-Training: Lean Startup



Discover in a few slides what the concepts around Lean Startup and Lean Design

Discover in a few slides what the concepts around Lean Startup and Lean Design



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Mini-Training: Lean Startup Mini-Training: Lean Startup Presentation Transcript

  • Lean Startup Mini-Training 23/08/2013 “Lean Startup isn't about being cheap [but is about] being less wasteful and still doing things that are big.” Eric Riess
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  • Lean Startup • 2007: • Steve Blank & Eric Ries, … worked on how to validate some business models for startups.  It leads to the Lean Startup movement. 6
  • Lean • Lean = maximizing customer value while minimizing waste • Waste in a startup is … … working on the wrong IDEA 7
  • Learn fast 8
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  • Tool #1: Minimal Viable Product 10
  • Tool #2: Actionable metrics vs Vanity Metrics • An actionable metric is one that ties specific and repeatable actions to observed results. • The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here or what to do next. 1. Focus on Macro effect and identify key metrics 2. Map metrics to actions 3. Create simple reports 11
  • Tool #3: Split Testing • Or A/B Testing 12
  • Tool #4: Continuous Deployment • « Software only produces value when it’s in production. »" Martin Fowler! 13
  • Tool #5: Pivot or Persevere • Based on lessons learnt, pivot (= change ideas) or persevere • Difficulty is to identify when to do it 14
  • Lean Design • How many of you work in a Startup ? • A startup is a « Group of individuals working on a product or service in uncertain conditions»! • Each team is sort of a startup… • Lean Design = Integrate Lean Startup, Customer Development, Lean Product Development in a large company 15
  • Create the right thing 16
  • MVP continuous delivery 17
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  • References • CercleAgile_LEANSTARTUP_11-07-2013.pdf (from • • 19
  • Questions • Any questions? 20
  • Find out more • On 21
  • About Betclic • Betclic Everest Group, one of the world leaders in online gaming, has a unique portfolio comprising various complementary international brands: Betclic, Everest Gaming, bet-at-, Expekt… • Active in 100 countries with more than 12 million customers worldwide, the Group is committed to promoting secure and responsible gaming and is a member of several international professional associations including the EGBA (European Gaming and Betting Association) and the ESSA (European Sports Security Association). • Through our brands, Betclic Everest Group places expertise, technological know-how and security at the heart of our strategy to deliver an on-line gaming offer attuned to the passion of our players. 22