1. Lean Startup
“Lean Startup isn't about being cheap [but
is about] being less wasteful and still doing
things that are big.” Eric Riess
6. Lean Startup
• Steve Blank & Eric Ries, … worked on how to
validate some business models for startups.
It leads to the Lean Startup movement.
• Lean = maximizing customer value while
• Waste in a startup is …
… working on the wrong IDEA
8. Learn fast
10. Tool #1: Minimal Viable Product
11. Tool #2: Actionable metrics vs Vanity Metrics
• An actionable metric is one that ties specific and repeatable actions to
• The opposite of actionable metrics are vanity metrics (like web hits or
number of downloads) which only serve to document the current state of
the product but offer no insight into how we got here or what to do next.
1. Focus on Macro effect
and identify key metrics
2. Map metrics to actions
3. Create simple reports
12. Tool #3: Split Testing
• Or A/B Testing
13. Tool #4: Continuous Deployment
• « Software only produces value when it’s in
14. Tool #5: Pivot or Persevere
• Based on lessons learnt, pivot (= change ideas)
• Difficulty is to identify when to do it
15. Lean Design
• How many of you work in a Startup ?
• A startup is a « Group of individuals working on a
product or service in uncertain conditions»!
• Each team is sort of a startup…
• Lean Design = Integrate Lean Startup, Customer
Development, Lean Product Development in a large
21. Find out more
• On https://techblog.betclicgroup.com/
22. About Betclic
• Betclic Everest Group, one of the world leaders in online gaming, has a unique portfolio
comprising various complementary international brands: Betclic, Everest Gaming, bet-at-
• Active in 100 countries with more than 12 million customers worldwide, the Group is
committed to promoting secure and responsible gaming and is a member of several
international professional associations including the EGBA (European Gaming and Betting
Association) and the ESSA (European Sports Security Association).
• Through our brands, Betclic Everest Group places expertise, technological know-how and
security at the heart of our strategy to deliver an on-line gaming offer attuned to the passion
of our players.