The Tyranny
of Atoms
Why tagging makes sense
chris betcher
@betchaboy

Tags help you
find things

In physical space, some things
are nearer than others
Physical objects can only be in
one place at any one time
Physical space must be shared
Human physical abilities are
limited by our ability to see
If physical objects are out of
place, they cannot be found
From “Everything is Miscellaneous” by Dave Weinberger

Carl Linnaeus

Melvin Dewey

My Flickr Tags

Mission Statement
In the crowded marketplace of cookbooks, food and food-related products, it is crucial to have
a savvy, well-seasoned team strategizing, coordinating, and implementing your public relations
efforts. All of our nationally recognized promotions at Lisa Ekus Public Relations Company,
LLC are built on the same foundation: innovative campaign strategies; meticulous attention to
client needs; and creative networking across the food, media and publishing industries. Lisa
Ekus Public Relations Company, LLC strives: *to create and implement innovative public
relations campaigns for culinary professionals including >cookbook authors >chefs
>restaurants >food products *to be a leading food media resource of culinary information for
>print >radio >television >Internet *to be a leading food industry resource for partnering
culinary professionals with opportunities ranging from spokesperson placements to publishing
ventures.
a couple of examples

Put each leaf on as many
branches as possible.
Everything is metadata, and
everything can be a label.
Filter on the way out,
not on the way in.
Information is messy.
Give up control.

Chris Betcher
wiki.betcher.org
blog.betcher.org
twitter.com/betchaboy
betchaboy@gmail.com
Image: 'Day 174'
www.flickr.com/photos/58782227@N00/2607667209
'Dewey card file IMG_7482'
www.flickr.com/photos/75905404@N00/2060181136
Image: 'Dewey Numbers'
www.flickr.com/photos/45082883@N00/1226299788
Image: 'Twitter 365 Project - Day 12'
www.flickr.com/photos/7706223@N02/3190584489