The Tyranny
of Atoms
Why tagging makes sense


                          chris betcher
                             @betch...
Tags help you
     find things
In physical space, some things
    are nearer than others
Physical objects can only be in
  one place at any one time
Phys...
Carl Linnaeus
Melvin Dewey
My Flickr Tags
Mission Statement
In the crowded marketplace of cookbooks, food and food-related products, it is crucial to have
a savvy, ...
Put each leaf on as many
  branches as possible.
Everything is metadata, and
 everything can be a label.
   Filter on the ...
Chris Betcher
wiki.betcher.org
blog.betcher.org
twitter.com/betchaboy
betchaboy@gmail.com




Image: 'Day 174'
www.flickr.c...
The  Tyranny Of  Atoms
The  Tyranny Of  Atoms
The  Tyranny Of  Atoms
The  Tyranny Of  Atoms
The  Tyranny Of  Atoms
The  Tyranny Of  Atoms
The  Tyranny Of  Atoms
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The Tyranny Of Atoms

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How tagging helps solve the problems of the physical world.

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The Tyranny Of Atoms

  1. 1. The Tyranny of Atoms Why tagging makes sense chris betcher @betchaboy
  2. 2. Tags help you find things
  3. 3. In physical space, some things are nearer than others Physical objects can only be in one place at any one time Physical space must be shared Human physical abilities are limited by our ability to see If physical objects are out of place, they cannot be found From “Everything is Miscellaneous” by Dave Weinberger
  4. 4. Carl Linnaeus
  5. 5. Melvin Dewey
  6. 6. My Flickr Tags
  7. 7. Mission Statement In the crowded marketplace of cookbooks, food and food-related products, it is crucial to have a savvy, well-seasoned team strategizing, coordinating, and implementing your public relations efforts. All of our nationally recognized promotions at Lisa Ekus Public Relations Company, LLC are built on the same foundation: innovative campaign strategies; meticulous attention to client needs; and creative networking across the food, media and publishing industries. Lisa Ekus Public Relations Company, LLC strives: *to create and implement innovative public relations campaigns for culinary professionals including >cookbook authors >chefs >restaurants >food products *to be a leading food media resource of culinary information for >print >radio >television >Internet *to be a leading food industry resource for partnering culinary professionals with opportunities ranging from spokesperson placements to publishing ventures. a couple of examples
  8. 8. Put each leaf on as many branches as possible. Everything is metadata, and everything can be a label. Filter on the way out, not on the way in. Information is messy. Give up control.
  9. 9. Chris Betcher wiki.betcher.org blog.betcher.org twitter.com/betchaboy betchaboy@gmail.com Image: 'Day 174' www.flickr.com/photos/58782227@N00/2607667209 'Dewey card file IMG_7482' www.flickr.com/photos/75905404@N00/2060181136 Image: 'Dewey Numbers' www.flickr.com/photos/45082883@N00/1226299788 Image: 'Twitter 365 Project - Day 12' www.flickr.com/photos/7706223@N02/3190584489

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