Betacube 2012 - Michel Hoffmann on Digital Marketing
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Betacube 2012 - Michel Hoffmann on Digital Marketing

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Betacube 2012 - Michel Hoffmann on Digital Marketing Betacube 2012 - Michel Hoffmann on Digital Marketing Presentation Transcript

  • Introduction
  • What is a “Mini Enterprise” ?
  • What was the idea?
  • Chewing Gum
  • The problem...Do you have a chewing gum?
  • I got elected
  • The General Assembly
  • [Picture Lycée]
  • [Picture Diekirch]
  • [Picture Luxembourg]
  • [Picture World]
  • How is Chew Illusion organized?
  • Teacher
  • Different departments
  • Coach
  • “The problem with banks is, that you are by now only a number in their documents, they dont know you at all”
  • The innovation camp
  • What is the innovation camp about?
  • The Challenge: “Banque 2.0”
  • Our solutionInstant Messenging via smartphone Using their already existing App New Tab Login Possibility to communicate with support center Backend with all informations stored Guichet.lu with customer interaction →Would solve the problem Steve told us about
  • Their reaction
  • Exactely, there was none!
  • Their decisionbulletin board...
  • ...This is so 1990s...
  • Thorben G. on Event Marketing
  • Marketing is all about added value
  • Digital Marketing in our Mini Enterprise
  • [Facebook]
  • [Twitter]
  • www.chewillusion.com
  • Thinking about marketing and what the added value was
  • When does the chewing gum arrive?
  • “We will deliver as soon as you paid your bill”
  • << PAUSE >>
  • The product finally arrived
  • Motivation back up!
  • What about the added value?
  • What has been done so farFacebook page Base of 50 likes People that were impressed by the ideaTwitter account Some tweets from time to timeChewillusion.com Only some Twitter and Facebook box
  • Lets get the community engagedFacebook Invited all my friends from school Waited to reach 70-80 Likes Invited all my friends So far 113 and counting...Twitter Not that popular Only 10 followerschewillusion.com
  • Keeping the community engagedPicturesChallengesQuestionsGiveaways ( chewing gum, of course ;) )
  • Ideas that were deniedBefore official release Giving away Mint leavesDuring the sale 1.20€ - discount of .20€ → facebook check-in 1.20€ - discount of .20€ → photo upload 1.20€ - discount of .20€ → comment
  • The current status No official sale done so far 50% already sold Talking about new orderProjects finishes in about 2 months !We are going to lose money!
  • A closing thought!
  • Thank you :) twitter.com/HoffmannMich facebook.com/HoffmannMich hoffmann.mich@gmail.com