Betacube 2012 - Michel Hoffmann on Digital Marketing
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Betacube 2012 - Michel Hoffmann on Digital Marketing






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Betacube 2012 - Michel Hoffmann on Digital Marketing Betacube 2012 - Michel Hoffmann on Digital Marketing Presentation Transcript

  • Introduction
  • What is a “Mini Enterprise” ?
  • What was the idea?
  • Chewing Gum
  • The problem...Do you have a chewing gum?
  • I got elected
  • The General Assembly
  • [Picture Lycée]
  • [Picture Diekirch]
  • [Picture Luxembourg]
  • [Picture World]
  • How is Chew Illusion organized?
  • Teacher
  • Different departments
  • Coach
  • “The problem with banks is, that you are by now only a number in their documents, they dont know you at all”
  • The innovation camp
  • What is the innovation camp about?
  • The Challenge: “Banque 2.0”
  • Our solutionInstant Messenging via smartphone Using their already existing App New Tab Login Possibility to communicate with support center Backend with all informations stored with customer interaction →Would solve the problem Steve told us about
  • Their reaction
  • Exactely, there was none!
  • Their decisionbulletin board...
  • ...This is so 1990s...
  • Thorben G. on Event Marketing
  • Marketing is all about added value
  • Digital Marketing in our Mini Enterprise
  • [Facebook]
  • [Twitter]
  • Thinking about marketing and what the added value was
  • When does the chewing gum arrive?
  • “We will deliver as soon as you paid your bill”
  • << PAUSE >>
  • The product finally arrived
  • Motivation back up!
  • What about the added value?
  • What has been done so farFacebook page Base of 50 likes People that were impressed by the ideaTwitter account Some tweets from time to Only some Twitter and Facebook box
  • Lets get the community engagedFacebook Invited all my friends from school Waited to reach 70-80 Likes Invited all my friends So far 113 and counting...Twitter Not that popular Only 10
  • Keeping the community engagedPicturesChallengesQuestionsGiveaways ( chewing gum, of course ;) )
  • Ideas that were deniedBefore official release Giving away Mint leavesDuring the sale 1.20€ - discount of .20€ → facebook check-in 1.20€ - discount of .20€ → photo upload 1.20€ - discount of .20€ → comment
  • The current status No official sale done so far 50% already sold Talking about new orderProjects finishes in about 2 months !We are going to lose money!
  • A closing thought!
  • Thank you :)