SIX GAMES               Six Games. 3 Minutes. How good are you?businessschool     &
GAMIFY GAME DISCOVERY             Game                                      Casual Gamers           Developers            ...
DEMObusinessschool     &
INDUSTRY & MARKET   Mobile Gaming: $8B   Competition                        ✤Facebook                        ✤Twitter     ...
BUSINESS MODEL• Pay   per-click (affiliate programs)                                         Buy   Buy• Free       for game...
STRATEGY• Who: Target     small game developers      • How: Gamer     engagement• What: Speed     gaming for casual gamers...
CHALLENGES• Scalability          of content Developer buy-in• Streamlinethe game embedding process Process & Technology• E...
businessschool     &
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Six games - hackathon betabeers v3

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presentación del tercer hackathon betabeers en instituto de empresa

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Six games - hackathon betabeers v3

  1. 1. SIX GAMES Six Games. 3 Minutes. How good are you?businessschool &
  2. 2. GAMIFY GAME DISCOVERY Game Casual Gamers Developers SIX GAMES Lead Game generation discoverybusinessschool &
  3. 3. DEMObusinessschool &
  4. 4. INDUSTRY & MARKET Mobile Gaming: $8B Competition ✤Facebook ✤Twitter $4.6B iOS & ✤Kongregate Android $500M Casual Games ✤20-35 y.o. (~53%) ✤iOSbusinessschool &
  5. 5. BUSINESS MODEL• Pay per-click (affiliate programs) Buy Buy• Free for game developers Buy Buy business school &
  6. 6. STRATEGY• Who: Target small game developers • How: Gamer engagement• What: Speed gaming for casual gamers • Large # of games + suggestions• How: Streamline integration for game • Tailor games to gamers devs. iOS Game business school &
  7. 7. CHALLENGES• Scalability of content Developer buy-in• Streamlinethe game embedding process Process & Technology• Expansionto XBox, PSN & Android Pricing models, APIs business school &
  8. 8. businessschool &

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