Find a caregiver for your dog nearby

Loly Garrido - CEO
Javier Cuevas - CTO
Problem
Travelling with your dog is not always possible
Solutions so far:

Dog Kennels

Family and Friends

Not customized...
Solution
Gudog connects dog owners with experienced pet sitters,
ie. it facilitates the task of finding an ideal pet sitte...
Product
SEARCH
BY CITY & SERVICE

CHOOSE A
CAREGIVER

BOOK!
Market
Number of
Dogs

Expenditure
per Dog

Expenditure for
dog kennels

Spain

6.000.000

1.500 € / year

345 € / year

U...
Business Model

80%
Dog Boarding, Dog Sitting at Home,
or Dog Walking

20%
Phone support
Vet insurance
Money-back guarante...
Validation
booking profit x 2 Bookings

10 €

27 €

COST TO
ACQUIRE CUSTOMERS

CUSTOMER
LIFETIME VALUE

adsense + facebook...
Steps so far
MAY 2012

started working

JUN 2012

landing page

AUG 2012

mvp release

NOV 2012

joined yuzz incubator

MA...
Future
VISION

Gudog as the reference brand
for any pet welfare service in Europe.

NEXT STEPS

○ International expansion:...
Behind the scenes...
Show me the money
PAYMENTS FOR P2P MARKETPLACES ARE TRICKY

We need some complex things:
○ Preapprovals (to wait for careg...
Technology stack
Front-End
○ HTML5 & CSS3 -> HAML & SCSS
○ CoffeeScript
○ Some Twitter Bootstrap

Back-End
○ Ruby on Rails...
Continuous delivery
git push

run tests!

deploy!

deliver!
Some secret weapons
○ A/B Testing -> Optimizely

3 months trial

○ Event tracking and funnels -> Mixpanel
○ Heatmaps -> Cr...
Team
Loly Garrido
CEO
Dog trainer and expert in pet welfare. She has more than 5 years of experience in
management. She ha...
Thank you.
happy to talk to you!
especially if you are an investor :)

lgarrido@gudog.com
gudog.com
@gudog
Gudog
Gudog
Gudog
Gudog
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Gudog

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Presentación de Gudog en betabeers madrid de enero del 2013.

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Gudog

  1. 1. Find a caregiver for your dog nearby Loly Garrido - CEO Javier Cuevas - CTO
  2. 2. Problem Travelling with your dog is not always possible Solutions so far: Dog Kennels Family and Friends Not customized for each dog. They are not always available. Often they are far from the cities. They don’t have the right experience. Change dog’s feeding and exercise habits.
  3. 3. Solution Gudog connects dog owners with experienced pet sitters, ie. it facilitates the task of finding an ideal pet sitter nearby making it easy as one, two, three. SAFE ONLINE PAYMENT EXPERIENCED CAREGIVERS TRUST AND PROXIMITY
  4. 4. Product SEARCH BY CITY & SERVICE CHOOSE A CAREGIVER BOOK!
  5. 5. Market Number of Dogs Expenditure per Dog Expenditure for dog kennels Spain 6.000.000 1.500 € / year 345 € / year UK 8.000.000 £ 1.418 / year £ 242 / year USA 61.000.000 $ 1.542 / year $ 274 / year
  6. 6. Business Model 80% Dog Boarding, Dog Sitting at Home, or Dog Walking 20% Phone support Vet insurance Money-back guarantee
  7. 7. Validation booking profit x 2 Bookings 10 € 27 € COST TO ACQUIRE CUSTOMERS CUSTOMER LIFETIME VALUE adsense + facebook campaigns
  8. 8. Steps so far MAY 2012 started working JUN 2012 landing page AUG 2012 mvp release NOV 2012 joined yuzz incubator MAY 2013 joined wayra accelerator 40 K € investment SEP 2013 SOON landing page united kingdom mobile app
  9. 9. Future VISION Gudog as the reference brand for any pet welfare service in Europe. NEXT STEPS ○ International expansion: UK, Germany, France, Italy, USA ○ Mobile app to enrich the experience for both clients and caregivers. ○ Side projects and products with complementary business models.
  10. 10. Behind the scenes...
  11. 11. Show me the money PAYMENTS FOR P2P MARKETPLACES ARE TRICKY We need some complex things: ○ Preapprovals (to wait for caregiver confirmation) ○ Take a fee (to make money) ○ Payouts to caregivers OPTIONS IN SPAIN ○ Paypal Adaptive Payments ○ MangoPay ○ Stripe + wire transfers OPTIONS IN USA ○ Stripe Payouts API ○ Balanced Payments ○ WePay
  12. 12. Technology stack Front-End ○ HTML5 & CSS3 -> HAML & SCSS ○ CoffeeScript ○ Some Twitter Bootstrap Back-End ○ Ruby on Rails 3 ○ MySQL ○ APIs: ○ Facebook Connect ○ Google Maps ○ Paypal Adaptive Payments ○ Sendgrid
  13. 13. Continuous delivery git push run tests! deploy! deliver!
  14. 14. Some secret weapons ○ A/B Testing -> Optimizely 3 months trial ○ Event tracking and funnels -> Mixpanel ○ Heatmaps -> CrazzyEgg free! 3 months trial ○ Chat Support -> PureChat free! ○ AARR Metrics -> Our handcrafted admin dashboard took some work, but it’s worth it
  15. 15. Team Loly Garrido CEO Dog trainer and expert in pet welfare. She has more than 5 years of experience in management. She has been working full time on Gudog since May 2012. Javier Cuevas CTO Senior web developer. He is also founder and CEO of Diacode, a 3 years old web development shop with clients all over the world. Sakura Go Shun'you Kensha CSO (Chief Shiba Officer) More than a year of experience as Shiba Inu. Gudog’s Early adopter.
  16. 16. Thank you. happy to talk to you! especially if you are an investor :) lgarrido@gudog.com gudog.com @gudog

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