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Presentación de Gudog en betabeers madrid de enero del 2013.

Presentación de Gudog en betabeers madrid de enero del 2013.

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  • 1. Find a caregiver for your dog nearby Loly Garrido - CEO Javier Cuevas - CTO
  • 2. Problem Travelling with your dog is not always possible Solutions so far: Dog Kennels Family and Friends Not customized for each dog. They are not always available. Often they are far from the cities. They don’t have the right experience. Change dog’s feeding and exercise habits.
  • 3. Solution Gudog connects dog owners with experienced pet sitters, ie. it facilitates the task of finding an ideal pet sitter nearby making it easy as one, two, three. SAFE ONLINE PAYMENT EXPERIENCED CAREGIVERS TRUST AND PROXIMITY
  • 5. Market Number of Dogs Expenditure per Dog Expenditure for dog kennels Spain 6.000.000 1.500 € / year 345 € / year UK 8.000.000 £ 1.418 / year £ 242 / year USA 61.000.000 $ 1.542 / year $ 274 / year
  • 6. Business Model 80% Dog Boarding, Dog Sitting at Home, or Dog Walking 20% Phone support Vet insurance Money-back guarantee
  • 7. Validation booking profit x 2 Bookings 10 € 27 € COST TO ACQUIRE CUSTOMERS CUSTOMER LIFETIME VALUE adsense + facebook campaigns
  • 8. Steps so far MAY 2012 started working JUN 2012 landing page AUG 2012 mvp release NOV 2012 joined yuzz incubator MAY 2013 joined wayra accelerator 40 K € investment SEP 2013 SOON landing page united kingdom mobile app
  • 9. Future VISION Gudog as the reference brand for any pet welfare service in Europe. NEXT STEPS ○ International expansion: UK, Germany, France, Italy, USA ○ Mobile app to enrich the experience for both clients and caregivers. ○ Side projects and products with complementary business models.
  • 10. Behind the scenes...
  • 11. Show me the money PAYMENTS FOR P2P MARKETPLACES ARE TRICKY We need some complex things: ○ Preapprovals (to wait for caregiver confirmation) ○ Take a fee (to make money) ○ Payouts to caregivers OPTIONS IN SPAIN ○ Paypal Adaptive Payments ○ MangoPay ○ Stripe + wire transfers OPTIONS IN USA ○ Stripe Payouts API ○ Balanced Payments ○ WePay
  • 12. Technology stack Front-End ○ HTML5 & CSS3 -> HAML & SCSS ○ CoffeeScript ○ Some Twitter Bootstrap Back-End ○ Ruby on Rails 3 ○ MySQL ○ APIs: ○ Facebook Connect ○ Google Maps ○ Paypal Adaptive Payments ○ Sendgrid
  • 13. Continuous delivery git push run tests! deploy! deliver!
  • 14. Some secret weapons ○ A/B Testing -> Optimizely 3 months trial ○ Event tracking and funnels -> Mixpanel ○ Heatmaps -> CrazzyEgg free! 3 months trial ○ Chat Support -> PureChat free! ○ AARR Metrics -> Our handcrafted admin dashboard took some work, but it’s worth it
  • 15. Team Loly Garrido CEO Dog trainer and expert in pet welfare. She has more than 5 years of experience in management. She has been working full time on Gudog since May 2012. Javier Cuevas CTO Senior web developer. He is also founder and CEO of Diacode, a 3 years old web development shop with clients all over the world. Sakura Go Shun'you Kensha CSO (Chief Shiba Officer) More than a year of experience as Shiba Inu. Gudog’s Early adopter.
  • 16. Thank you. happy to talk to you! especially if you are an investor :) lgarrido@gudog.com gudog.com @gudog