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  • 1. Why Adobe India is a Great Place to Work Ajay Pande – VP, Product Development© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 2. Proposition #1 What makes a company a Great Place to Work depends on who works there.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • 3. Proposition #2 Who works at your company depends on what kind of company you are© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  • 4. Proposition #3 Great companies need to attract and keep the kind of employees which make them successful© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  • 5. Conclusion To be a great company, you must be a Great Place to Work for the kind of people who will make you successful© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  • 6. Key strategic questions  What kind of a company are we?  What kind of people will make us successful?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • 7. Everywhere you look© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  • 8. Our Portfolio TOOLS DELIVERY SERVERS & SERVICES PLATFORMS© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  • 9. What‟s the key to our success?  Deep technology products that work robustly on hundreds of millions of systems around the world  No “specifications”  Innovation and the creation of new markets  No “long-term contracts”© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  • 10. What kind of people are critical to our success?  Innovative, deep technology engineers and product managers  Top computer scientists and product-oriented business managers  Need other top people as well  Adobe India primarily a product development center© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  • 11. What do these people want?  Other smart people to work with  Am I learning from my co-workers?  The opportunity to make a difference to the world  Am I having an impact?  The opportunity to innovate  Am I doing something new and interesting?  Industry best practices, processes and environment© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
  • 12. Am I making a difference? Everywhere you look© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • 13. Empowerment and “ownership” is really important  Engineers want to determine future direction of product and technology  Not do “tasks” to someone else‟s directions  Must have ability to influence strategy and direction  For a remote office, it‟s important for teams to “own” what they work on  Learning: Must have local empowered teams  Key message : people must feel they are making an impact and are empowered to take decisions© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
  • 14. Am I innovating?  Key questions:  Am I in an innovative environment?  Key question: is innovation happening around me? Are my peers innovating?  Must have role models and examples  Lots of young people, need heroes  Do my new ideas get support and help?  Does the company really want me to innovate?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
  • 15. Key innovation programs  Product “Brainstorms”  Whole team gets to contribute  Management innovation reviews  Set aside time for new ideas  Review and approval of new ideas  People get time and funding (and rewards) to pursue promising ideas  Key learning: pick your innovators and support them  Successful ideas need deep understanding of customers, business and competitive environment  Must have management attention and support  Identify and incent highly innovative individuals© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  • 16. Case study: Adobe India and the mobile revolution© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  • 17. Key innovation programs contd.  Patenting: an ideal fit for Adobe  Adobe needs a strong patent portfolio  Engineers dream of having patents  Key learning: patent programs need extensive and long- term support, both formal and informal  Must have role models and examples  Local legal support  Major cash incentives and company-wide exposure  Over 200 Adobe India patents© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
  • 18. Am I working with other smart people?  Key questions:  Am I working in a dynamic environment with smart people?  Do I learn from my co-workers?  Key learning: must know what you are looking for in your people and do what it takes to find it  We look for fundamental strengths, not temporary “technology competencies”  Need to create new technologies, not just be „competent‟ in existing ones  Attitude and brightness are most critical  Long and rigorous hiring process© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
  • 19. Am I working with other smart people? -contd  Key learning: must spread hiring knowledge through the organization  Consistent hiring across the organization  Trusted core hiring team  Everyone must know what we‟re looking for  Everyone understands how we hire and often participates in hiring  Feel connected to incoming people  Builds a culture of “Adobe hires great people”© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
  • 20. Industry-leading people practices are a must  Compensation and benefits  Appraisal and 360 degree feedback  Small teams per manager, regular manager interaction and goal-setting  Learning and training opportunities  Employee feedback and engagement surveys  Higher education incentives  Corporate Social Responsibility activities© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  • 21. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.