Research and Consulting Offerings

Research & Consulting Best Practices, LLC 1

Best Practices, LLC: Who We AreAt BPLLC, our strong, specialized industry background combines with broadoperational area experience to provide clients the ideal problem-solving perspective Medical Affairs Competitive Intelligence -Thought Leader Services -Rapid Response Programs -Medical Education -Scientific Publications -Structure & Alignment -Medical Information/Communication -Strategic Insights -Health Economics/Outcomes -Maintaining legal & Ethical Standards -Scientific/Medical Liaison -Contracting Vendor/Outsourcing -Data Management & Biostatistics -Resource & Budget -Clinical Operations & Trial Support -Training & Data Collection Sales Leadership Product Leadership -Sales Force Effectiveness -Brand Team Governance & Structure -Sales Manager Productivity -Product Planning & Forecasting -Sales Training -Product Marketing & Innovation -Sales Force Structures -Product Staffing & Support -Evolving Sales Models -Brand Team Leadership & Management -Sales Incentives -Brand Team Performance Metrics -Market Entry & Managed Markets -Life Cycle Management Medical Device Pharmaceutical Biotech 2

Best Practices, LLC: Whom We ServeOur clients include up-and-coming biotechs in addition to all of the top50 pharma companies, including: 3

Best Practices, LLC: What We OfferOur diversity of offerings allows business leaders to select precisely the toolsneeded to succeed Research and Consulting Benchmark Channels Reports Pharmaceutical, Best Practice Biotech, and Database Medical Device Expertise Best Practices Excellence Services Research and Advisory 4

A Closer Look: Research & Consulting Capabilities Research and Consulting Best Practices, LLCs Research & Consulting Services Channels Benchmark Reports is an innovative research, benchmarking andPharmaceutical, Biotech, and Best Practice Database networking service for business executives.Medical Device Expertise Best Practices Excellence Services Research and Advisory For nearly two decades, we have worked within the our focus industries to promote top-line revenue growth, cost reduction and creative problem-solving. We offer unparalleled opportunities to: • Collaborate with like-minded business leaders within the health sector • Target research into vital areas of specific industries • Participate in and access member-driven, RAS- directed primary research 5

Project Overview and MethodologyBest Practices, LLC helps companies accomplish the needs of its research bybenchmarking industry-leading pharma and biotech companies with the followingapproach: • Assess resources, processes or deliverables of a given functional area across the industry to help client optimize its organization for efficiency and effectiveness Scope • Capture the “What”: Internet survey gathers quantitative data on systems, structure and resources to identify the most effective companies • Understand the “Why”: We discover the practices behind those results through Approach benchmarking interviews with key • Benchmarking Report: Detailed and prioritized best practices; focus on implementation and actionable steps • Executive Presentation: Most important insights distilled and conveyed in on- Deliverables site discussion of findings. 6

We Start Broad to Find Out How Others Solve ProblemsBy gathering insights from benchmark partners worldwide, we distill the very best ofthe best methods to develop an “Integrated Best Practice System” for our clients Integrated Best Practice Harvest Practices Study Relevant Companies System Clarify Key Prioritize Findings Best of Best 7

Our Service Crafts a Timeline Specific to Your NeedsOur research findings typically depict the 3-5 year future horizon that largecorporations require to implement complex programs with extended learning curves. Year 1 Q2: Integrate & Absorb Q1: Study Q3: Plan Q4: Budget Insights Year 2 Q5-Q6: Pilot Q7-Q8: Roll out Year 3 Q9-Q11: Refine Q12: Begin to Master Year 4+ Q13-Q14: Complete Mastery Q15 & Beyond: Field Leadership 8

Depth of Access Provides Highest-Quality DataWith deep access into management ranks of leading companies, we rapidly securevaluable participation and insights from the most qualified leaders. • Our “Secret Weapon”: Contacts information for Proprietary more than 250,000 executive contacts among CRM Database focus companies. High-Impact • We leverage technology to identify the Targeting most accomplished leaders to whom we should reach out • Our compelling research process Effective secures the interest and participation Recruiting of these individuals Breadth of Results for Analysis 9

Our Method and Design Provide Best ResultsBPLLC’s survey instrument and expertise allows for rapid capture of accurate, detailedmetrics from the optimal benchmark class. Online Survey • Our internet technology simplifies participant Tool experience and generates faster results Expert Questionnaire • We focus on design to generate the most accurate metrics Design Probing • Rigorous, detailed analysis identifies Analysis benchmark data and insights. Technological Capability: >500 Segment %Filled Avg. # by date open/recruiter Perce nt of positions fille d by target date vs. More than 70% of respondents in the >500 segment rated their technological Number of ope n reqs per recruite r capability as high. Benchmark partners use both in-house and external systems to increase process automation. Furthermore, partners credit rob ust and 75% 80% 6 10 100% y = -0.0016x + 0.7965 Compelling Percent of positions filled by integrated technological systems for increased staffing process efficiency, 84% 12 90% 90% 20 80% R2 = 0.083 especially through minimization and possible elimination of maintaining paper 80% 20 70% records. target date Presentation of Trends 50% 20 60% 80% 22 50% 70% 22 40% What is the level of technology integration/operational 50% 22 30% capability in your staffing process? 90% 23 20% 75% 25 10% and Takeaways Little or no capability 80% 25 0% 75% 30 3% 0 20 40 60 80 100 120 140 90% 30 Some capability Average number of open reqs 58% 35 26% 75% 35 85% 35 85% 40 High level of capability 60% 40 95% 50 71% 65% 50 60% 75 60% 120 ® Copyright  Best Practices®, LLC Practices® 20 B S P A T E , LLC E T R C IC S 10

Additional Client Research ResourcesWe provide a comprehensive view of structures, staffing and best practices fromcompetitors and other world-class organizations. In addition to initial research from pastBPLLC work and secondary sources, projects may include: Benchmark Interviews follow a client-approved, customized guide through which trained researchers collect detailed insights and winning approaches from executives and managers at world-class companies Benchmark Surveys provide quantitative metrics that identify best-in-class companies and allow for performance gap analysis Site Visits allow for firsthand observations of practices at world-class companies, providing highly-detailed process information 11

What Results Can BPLLC Achieve?Our clients achieve marked results when implementing our recommendations andresearch. Here are some examples of how we have helped: Client reorganized, Group became Identified placing function mainstay in Refined misplaced CI under Strategic strategic function in Top-10 Planning with discussions, with C- Structure Pharma Company senior-level Suite oversight representation Data bolstered Established staffing Improved Functional areas deemed too large and efficiency defense of staffing levels for targeted metrics via peer Practices by parent company benchmarking reduction areas, preserving jobs Obtained $10M in Efforts to globally Increased launch new additional resources, Client revenue grew 61% in the following products Resources underfunded identified needed two years marketing activities 12

Why World-Class Companies Choose Us: Comprehensive Vision • “The Best Practices research team was able to conduct this important field research rapidly and with true global reach. The insights and findings will help us to focus and accelerate our performance management systems that are so important to sales excellence.“ – Vice President, Sales & Marketing, AstraZenecaFast Turnaround • “I thought your material was very thorough and effective. It was very well done, especially given the short turnaround time.” – Director, Marketing Research, Bayer Pharmaceuticals Connectivity • “Best Practices provides access to a network of high-level benchmarking and performance improvement professionals, representing a virtual Whos Who of elite Fortune 500 companies.” – Senior Program Director, SCTActionable Insights • “The Best Practices team really helped me pioneer this market. The benchmarking research you performed for me delivered detailed, actionable insights. Your work was stellar!” -Manager, Business Development for GlaxoSmithKline Managed Markets Division 13

Contact Us: Research & Consulting Services Executives at all of the top 50 global pharmaceutical companies and many other industry leaders turn to Best Practices, LLC for insightful, actionable solutions based on our analysis. Let our researchers uncover the next great insights for you! Marty Daniel Client Services Manager Best Practices, LLC 919-767-9223 mdaniel@best-in-class.com www.best-in-class.com 14

Research and Consulting Offerings

by Best Practices, LLC on Feb 13, 2012

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