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New technologies are transforming how consumers educate themselves and make critical purchasing decisions. Companies want to ensure that their Consumer Marketing Research capabilities are keeping pace with the marketplace where rapid advances in technology, research & analytics have advanced the overall Market Research field. Correspondingly, across industry sectors the consumer marketing research play book and analysis approaches are evolving to better identify winning tools and techniques for understanding consumers' decisions.
Because of this, many leaders of Consumer Marketing Research across multiple industries believe that identifying innovations can be useful to conducting deeper, faster and more efficient market research.
Best Practices, LLC conducted this cross-industry benchmarking study to identify current and evolving approaches for qualitative and quantitative consumer marketing research techniques and tools. This research examines the changing landscape for qualitative and quantitative research. It also reviews which quantitative research approaches market research leaders are currently utilizing most and why.
This study includes data on three segments: pharmaceutical companies, non-pharmaceutical companies and the Total Benchmark Class.
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