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Shaping the Marketplace to Support Successful Oncology Product Launches Tactics for Educating KOLs, Physicians, Patients and Payers Report Summary

by on Feb 01, 2012

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Pharmaceutical and biotech companies realize the importance of educating the marketplace to improve the likelihood of a successful launch of their new products. As payers’ influence in the ...

Pharmaceutical and biotech companies realize the importance of educating the marketplace to improve the likelihood of a successful launch of their new products. As payers’ influence in the marketplace has grown, so has the importance of effective payer education tactics – no more so than in the oncology therapeutic area where therapies can cost $10,000 a month or more. This Best Practices®, LLC study provides benchmarks around timing of payer-oriented market education and effective education tactics for payers.

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Shaping the Marketplace to Support Successful Oncology Product Launches Tactics for Educating KOLs, Physicians, Patients and Payers Report Summary Shaping the Marketplace to Support Successful Oncology Product Launches Tactics for Educating KOLs, Physicians, Patients and Payers Report Summary Presentation Transcript