The document is a benchmarking report from Best Practices, LLC that summarizes insights from a study of publication strategies at various pharmaceutical and biotech companies. Some of the key findings include:
- Global peer-reviewed publications are considered the most effective vehicle during phase III and post-launch, though their effectiveness rating has dropped by 46% relative to 2007.
- Companies are split between centralized vs. hybrid/regional structures for planning and delivering publication plans.
- Medical directors and regional publication directors play important roles in contributing to strategies and overseeing their delivery.
- Companies emphasize different publication vehicles and content types depending on the drug's development phase.
1. Scientific Publications Strategy: Managing
Reputation, Clinical Trial Results and
Commercial Relevance
Best Practices, LLC Benchmarking Report
2. Table of Contents Page
INTRODUCTION 4
• Project Methodology and Study Objective 5
SUMMARY OF KEY INSIGHTS 6-14
UNIVERSE OF LEARNING 15
• List of Participating Companies 16
• Range of Career Levels Lend Insight 17
• Regional Representation 18
• Functional Representation 19
• Those Who Work for Publications Mostly Have Ph.D. 20
• Respondents Serve Various Therapeutic Areas in Publication Function 21
• Current Role With Regards To Publication 22
• Mostly Vice President Oversee Publication Function 23
GLOBAL PUBLICATION ORGANISATION 24
• Publication Function Is A Part Of Medical Affairs Group 25
• Publication Strategy Shifting To Hybrid Structure 26
• Strategy Responsibility 27
• Publications Planning Shifting To Hybrid Structure 28
• Planning Responsibility 29
• Centralized Structure Followed for Publications Plan Delivery 30
• Plan Delivery Responsibility 31
• Medical Directors Mainly Contribute to Strategy & Plan 32
• Other Strategy Contributors 33
• Successful Communication Tactics 34
• Top Tactics Used to Communicate Publication Strategy 35
3. Table of Contents Page
• Regional Empowerment 36
• Alignment Between the Regional & Global Plans 37
•Plan Delivery Outsourcing 38
• FTEs in Publication Function 39
• Percent Publications FTEs Outsourced 40
• Tasks Outsourced by Publication Group 41-43
PUBLICATION STRATEGIES BY PRODUCT 44
• Most Effective Publication Vehicle in Early Development 45
• Most Effective Publication Vehicle in Phase III-Submission 46
• Most Effective Publication Vehicle in Launch-Post-Launch 47
• Most Effective Content Type in Early Development 48
• Most Effective Content Type in Phase III-Submission 49
• Most Effective Content Type in Launch-Post-Launch 50
• Most Important Target Audience in Early Development 51
• Most Important Target Audience in Phase III-Submission 52
• Most Important Target Audience in Launch-Post-Launch 53
• Publications Outlet Focus 54-56
• Development of Publishing Strategy 57
• Stage of Publishing First Abstract & Manuscript 58
• Last Stage When Publication Function is Active 59
• Publication Produced 60
• Abstracts Produced 61
• Number of Manuscripts Planned, Produced & Published 62
• Number of Publications Issued 63-64
4. Table of Contents Page
• Mix of Papers Appearing 65
MEASURING THE EFFECTIVENESS OF PUBLICATION STRATEGY ACTIVITIES 66
Performance Measures 67-68
Paper Acceptance Most Important Measure of Effectiveness 69
Primary Journals Highly Important for Publishing Clinical Results 70
MANAGING WITHIN A CHANGING PUBLICATION ENVIRONMENT 71
• Planning Neutral or Negative Results 72
• Process for Publishing Neutral and Negative Results 73
• Increased Emphasis on Regional-Peer Reviewed Journals 74
• Emphasis on E-journals Will Decline 75
• Increased Importance of Review Articles Over Next Three Years 76
• Other Changes Implemented for Publication Excellence 77
PUBLICATION BUDGET 78
• Budget Allocated 79
• Allocation of Publication Budget in Various Activities 80
• Medical Affairs Funds Publication Budget 81
• Factors Affecting Publication Budget 82
PUBLICATION BEST PRACTICES 83
• Top Best Practices for Publication Effectiveness 84
• Top Challenges 85
• Best Practices for Implementing Successful Scientific Publication Strategy 86