Best Practices: How to Do User Testing
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Best Practices: How to Do User Testing

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  • http://bit.ly/yIG1Fn
  • March 7 (1st Wed of every month) http://bit.ly/yIG1Fn

Best Practices: How to Do User Testing Best Practices: How to Do User Testing Presentation Transcript

  • Live Video Event  Lunch and Learn Wed Feb 8 Joe Chin CEO of SourcePad, Founder of Best Practices Serial entrepreneur, worked with 60+ startups How to do User Testing 12:10 PM livestream.com/bestpracticesbusiness
      • Background
      • Types
      • Comparative (method & examples)
      • Adoption (method & examples)
      • Viralness (method & examples)
      • Tools of Trade
      • Tips
  • Background The Lean Startup  , Focus on User User Testing has become paramount Skills / know-how not kept pace 1 1 Trademark of Eric Ries
  • Meet Joe…
      • 4 time founder / CEO
      • Raised $20 Million, 2 Exits
      • Opinionated Guy…
      • Entrepreneur teacher (60+ companies)
  • Types of User Testing Comparative Adoption Viralness Usability (not covered today)
  • Comparative Benchmark True read vs. vacuum Zero bias (to tester/owner) Goals Description Compare vs. popular site/app  in target market  
  • Comparative (method) Go up against success Shield identity of tested app Vary order
  • Comparative (example) 5 concepts 2 line descriptions each 2 successes 1 stinker Concept test http://bit.ly/yLMHi7
  • Comparative (example) 5 concepts 2 line descriptions each 2 successes 1 stinker Concept test http://bit.ly/yLMHi7 Result ID'd promising concept
  • Adoption Get an adoption % Identify segments Goals Description Test who will use the application
  • Adoption (method) Go for the raw percentage Customer development on the back-end
  • Adoption (example) News app vs. Popular app  Target market - iPad MVP test Script: http://bit.ly/AwWRku Form: http://bit.ly/yDZ6Wc
  • Adoption (example) News app vs. Popular app  Target market - iPad MVP test Script: http://bit.ly/AwWRku Form: http://bit.ly/yDZ6Wc Result Not good enough (for this segment) Pivot to different segment
  • Viralness Get a viralness feel If possible - get a % Goals Description Test if adopters will talk
  • Viralness (method) Focus on the adopters recognized Ask but Judge for yourself Overenthusiam Past viral practices
  • Viralness (example) MVP test Form (same as previous): http://bit.ly/yDZ6Wc
  • Viralness (example) MVP test Form (same as previous): http://bit.ly/yDZ6Wc Result Very good viralness measurement   (for the few users)
  • Sponsor Web   Mobile   RoR   iPhone   Android We build ideas
  • <review> Types Comparative Adoption Viralness Usability (not covered today)
  • Tools of the Trade Script - what you say Form - what you enter Examples (same as previous) Script: http://bit.ly/AwWRku Form: http://bit.ly/yDZ6Wc
  • Important Tips Judge for yourself Get rid of Test Subject Bias Reactions a User, not opinion OK to speak negative Be conservative
  • Happy Testing ! &quot;How to Become a Successful Entrepreneur&quot; Tues Feb 18 @  NYU 44 West Fourth Street, Room # 2-60   Michael Yavonditte: founder Hashable, former CEO Quigo (sold for $340 mil to AOL) Howard Lerman: founder Yext, former CEO Intwine (sold to Datran Media) Register:  http://bestpracticesbusiness.eventbrite.com Web   Mobile   RoR   iPhone   Android we build ideas Site: sourcepad.com                            Email: info@sourcepad.com Signup to receive Notifications http://bit.ly/wuv3vp
  • Help us spread the word ! If you like this event - please tell others Email, Tweet, Facebook, LinkedIn &quot; Hey, just saw this cool live video event for entrepreneurs. You can learn a lot.  http://bit.ly/wuv3vp   &quot; Thanks ! Signup link:  http://bit.ly/wuv3vp This slide deck: http://bit.ly/yIG1Fn