Ecommerce Forum - Ogone

Increasing sales turnover by lowering fraud
Pierre Willaert
Country Manager Ogone Belgium
Stéphane Fauquenoit
3 Suisses Belgique

Ogone presentation
3 Suisses presentation
Case Study
Solutions and results

Ogone – Whatwe do?

Flexible payment solutions

3 Suisses - Presentation

3 Suisses Belgium – Part of Group 3SI

3 Suisses Belgium – Saint Brice S.A. and its commercial entities

3 Suisses Belgium – Some figures

Case Study

2006
2008
Atos et les autres
Dès 2006, utilisation de la plateforme Ogone pour les
flux Visa / Mastercard et cela en mode « Batch »
Dès 2008 avec la poussée du WEB, utilisation du module
« E-commerce ».
Introduction of Ogone at St. Brice

3 Suisses – Payment Methods
Increasing Sales Conversion Ratio Thanks To a LargerNumber of Payment Methods…

Two groups of Payment Methods
Debit Payment MethodsCreditCards
5 M €
33.600 Transactions or 48%
36.500 Transactionsor 52%

Two groups of Payment Methods
Average transaction value: 69,52 €
Average transaction value: 80,60 €

2 groups of Payment Methods – 2 Risks

2 groups of Payment Methods – 2 Risks
BeforeJune 2009
Financial and Customer Confidence Impact
80,60 €  327 €
(Source ATOS)
Site Web 3suisses.be

Fraud Impact in stronggrowthcontext
Financial and Customer Confidence Impact
(Source ATOS)

Solution and results

Fraudulent transactions
Ogone Advanced Fraud Detection Module as fromJune 2009
(Source ATOS)
Using Ogone Fraud Detection Module Advanced, Online Fraud doesnot ‘undress’ 3 Suisses anymore

Fraud Management – Axe 1
3D Secure technology identifies your customers when validating the payment; the aim is to reduce the risk of contestation due to identity theft

Blacklisting existing fraud data enables us to anticipate online fraud
Information on an existingfraud on one of St.Brice’smerchantsisimmediatelyavailable for all theirmerchants

Manual check
Fraud evaluation in function of an online scoringwhichis 100% linked to our business

Online Fraud Scoring – 65 Key Criteria

Online Fraud Scoring – Use of Key Criteria
‘3D Secure’ Cards
Cardholderidentified?
Full 3D Secure Card?

Country of the IP Address
Usage of the IP Address
Is the level of utilisation ‘normal’?
Doesitconcern a risky country?

Belgiancardwith 3D Secure OK, but withIndian IP address
(All transaction data on this screenshot are fictive and for information purposes only)

Number of transactions on same IP addressisextremelyhigh

Is the level of utilisation ‘normal’?
Doesitconcern a risky country?
Country of the creditcard
Usage of the creditcard

Creditcard country is not autorised

Is it ‘normal’ to have 2 different countries?
Is it ‘normal’ to use a belgiancardwith an IP fromIvoryCoast?
Creditcard country <> IP address country

What about the email addresstransmittedwhencreating the 3suisses.be account (…@hotmail, …@gmail, …)?
Email Address

Impact on the score … potentialrisk

Time and day of the transaction
Email Address

Transaction withlow score – situation is OK

Autorised transaction, withhigh score – attention required

1st ‘positive’ indicator – cardholderidentified

2nd indicator – combination of differentparameters shows a veryhighrisk

Filter on transactions with same parameters – 3rd indicator gives a « suspicion of fraude »

The suspiciousfraudisconfirmed – the nextday, a new transaction has been blockedthanks to blacklisted email

Startingfrom the initial transaction, 34 transactions withat least 1 commonparameterdetected and stopped

Profile of our transactions and fraude
62.49%
20.99%
2.68%
122 fraudes pour 110.075 transactions soit 0.11% de fraude
PB / GB / USA / …
(Source ATOS - base de 2008 à 03/2010)
13.84%

Conclusion

Conclusion
Rien n’est jamais gagné, il faut une vigilance de tous les instants, et dans ce domaine la solution OGONE permet de juguler l’impact « financier et client » de la fraude.
De 06/2009 à 03/2010, nous avons arrêté 71 cas de fraudes pour un montant total de 22.612,14 €, soit un panier moyen de 318,48 € et 793 transactions ont été refusées pour un montant de 173.889,42 €, soit un panier moyen de 219,28 €

Questions?

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Ecommerce Forum - Ogone

by Best of Publishing on Jun 14, 2010

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Ecommerce Forum - Ogone — Presentation Transcript