Ecommerce Forum - Coolblue

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Ecommerce Forum - Coolblue

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  • Ecommerce Forum - Coolblue

    1. 1. Coolblue Bruno Dillen
    2. 2. 1. Introduction to Coolblue 2. How to sell online
    3. 3. 1. Introduction to Coolblue
    4. 4. 2001
    5. 10. 59
    6. 12. Winnaar BeCommerce Awards 2009 Publieksprijs algemeen Publieksprijs elektronica Winnaar BeCommerce Awards 2010 Publieksprijs elektronica Vakjuryprijs B2B
    7. 13. 95%
    8. 14. 2. How to sell online
    9. 15. Required sales Depth of assortment The Long Tail
    10. 17. Relevance
    11. 19. Sony Vaio VPC-Y11S1E/S?
    12. 20. Sony Vaio?
    13. 21. Sony laptop?
    14. 22. Laptop?
    15. 24. The average customer does not know what he wants
    16. 26. <ul><li>I know what I want </li></ul><ul><li>I don’t know what I want </li></ul>Two types of customers
    17. 27. Type 1: I know what I want
    18. 28. Type 2: I don’t know what I want
    19. 29. The key to being perceived as a great shop, is being a great shop.
    20. 30. Coolblue op Twitter http:// www.twitter.com/Coolblue_be
    21. 31. Questions?

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