NSTP is a unit within Te Papa. Their mission is to strengthen the museum sector by providing practical and strategic help to museums and iwi throughout Aotearoa New Zealand. As part of the government act the Te Papa board has the function: To cooperate with and assist other New Zealand museums in establishing a national service, and of providing appropriate support to other institutions and organisations holding objects or collections of national importance.
The team has 8 staff, 5 who are permanently based at Te Papa and 3 Development Officers who work in the field providing face to face support and feeding back to the team the needs of the sector.
NSTP offers support, advice, and practical assistance on museum matters such as: governance, management, and planning care of collections and taonga exhibitions and other public services relationships with communities customer service.
Their services and programmes include: the New Zealand Museums Standards Scheme Ng&#x101; Kaupapa Whaimana a Ng&#x101; Whare Taonga o Aotearoa&#xA0;&#xA0; He Rauemi Resource Guides practical training opportunities Development Officer service a freephone helpline: 0508 NSTP HELP (0508 678 743) professional development opportunities research on m&#x101;tauranga M&#x101;ori and the development of cultural centres presentations by national and international subject experts on-site support. Grants &#x2013; Helping Hands Grants, Museum and Iwi Development Grants
NSTP is committed to building the skills of all museum personnel, and improving opportunities for professional development. Their services and programmes cover all aspects of museum practice, and they provide training at both regional and national levels. Through consultation they identify the training needs of individual museums, and groups of museums. They provide a range of professional development and training opportunities, ranging from entry level to advanced. Workshops are held on marae and in museums to meet the varying needs of New Zealand&#x2019;s museums and iwi. They also have a Museum Internship Graduate Programme and Museum Internship and Secondment Programme
The New Zealand Museums Standards Scheme Ng&#xE4; Kaupapa Whaimana a Ng&#xE4; Whare Taonga o Aotearoa supports both large and small museums to reach higher levels of professionalism.
Practical and user-friendly, the Standards Scheme manual assists museums to review their practices against a set of standards. Museums can see where they&#x2019;re doing well, and identify areas for improvement.
Participating in the Standards Scheme also sends a message to current or potential funders that a museum is committed to best practice and continuous improvement.
The manual is a free tool for museums to use in the way that suits them best. For example: In a formal review process, museum personnel review their own practices against the standards in the manual, then we arrange for peer reviewers to visit and carry out a review. This service is offered to museums at no charge.
Informally, museum personnel use the manual as a resource guide for operating and governing their museum.
For a free copy of the Standards Scheme manual or to register or find out more about the Scheme, contact us &#x2013; details are at the back of this brochure.
Iwi can use the manual for guidance in the long-term care of taonga, and in safeguarding their heritage for the future.
Transcript of "NSTP social media workshop"
Using and evaluating
cost effective online tools
Boost New Media
for National Services Te Paerangi
twitter: @boostnewmedia | @auchmill
• Understanding the pros and cons of different tools
• Understanding the time commitments required for
• Learning strategies to identify your needs, set up
projects & campaigns, evaluate and report on your
• Sharing experiences, asking questions, strengthening
Workshop timetable: morning
Part 1: 9am - 10am
• Introductions and scene-setting
Morning tea: 10am
Part 2: 10.30am - 12pm
• Which tools to use for what
• Time commitments
• Ways to manage your time
• Example fest!
Lunch: 12pm - 12.45pm
Workshop timetable: afternoon
Part 3: 12.45pm - 2.45pm
• Planning a social media campaign or channel
• Creating policies
• Evaluation and reporting
Afternoon tea: 2.45pm-3.15pm
Part 4: 3.15pm - 4pm(ish)
• Planning activity and report back
National Services Te Paerangi
National Services Te Paerangi works with
museums, galleries, iwi, and related organisations
to enhance museum services and support these to
How we help
He Rauemi Resource Guides
0508 freephone helpline
Training and professional development
Workshops for museums at regional Marae based workshops
and national level
New Zealand Museums Standards Scheme
• Practical and user friendly
• Sends good message to
• Formal review or as a
• Its free!
• Online collection management
• Marketing tool for your
• It’s free for up to 200 objects
• Wider access for your
museum and it’s collection
Introductions & scene-setting
• Who are you (in real life and online)?
• What tools are you currently using?
• What are you hoping to get out of today?
Poet Laureate blog
Best of 3
@boostnewmedia Best of 3
Poet Laureate blog
Which tools to use for what?
• Google alerts • Blogging
• Google blog search • Twitter
• Twitter search • Facebook
• Flickr • Wikis
• YouTube • Ning
• Vimeo • Bookmarking
• Project management
Different activities take different amounts of
time. Some rough estimates:
• 5 minutes a day (after set-up time)
• Once a week upload, monitoring, promotion: 1 hour per week
• One (sizable) post a week, monitoring, promotion: 2 hours per week
Twitter and Facebook
• As much time as you want, but require regular (say hourly) checking
Ways to manage your time
• Invest time in upfront planning; save time
• Short-term intensive projects
• Join collaborative projects
• Re-use your content
• Limit your engagement
• Share the workload
• Prioritise activities
• @nlnz | @TePapaColOnline | @nzhistorydotnet | @nzmuseums
• My Life as an Object
• Dulwich Gallery Community Site
• Brooklyn Museum mummy scan
• Powerhouse Museum Photo of the Day | Object of the Week
• IMA Flickr sets
• Friends of Christchurch Art Gallery Flickr sets
• Christchurch City Libraries blog
• Rodney District Libraries blog
• How about you?
Planning a campaign or channel
Ideally, planning is a group activity ...
• What’s the gap you’re trying to fill?
• Have you looked at your existing channels?
• How does this fit with your wider objectives & marketing or
• Do you know which audiences you’re trying to attract?
• Can you re-use branding, content, ‘spokespeople’?
• Who should be aware of this activity?
... but ownership of the channel is clear
The 4-step process
Questions to ask yourself ....
• Why do you want to do this?
• What are you offering?
• Who is this for?
• Who will be doing this?
... before choosing a platform
Writing a business case
• Who will benefit?
Fit with mission
• How does this fit with your organisation’s wider goals and activities
• What’s in scope? What’s not?
Outline resources needed
• Actual costs
• Staff resource (set-up and running)
Risks and mitigations
• Policy for escalation
• Staff change
• What counts as success
• How will this be measured and reported
What’s the point of the policy? Who needs to
read it? What do you want out of it?
• Setting up presences
• Staff ‘behaviour’
• Friending and following
• Editorial process
• Content moderation
• Escalating issues
• Changes to existing policies
Evaluation and reporting
Important questions to ask first
• What are meaningful metrics for you and for
• What are you going to use this information
• Are there existing benchmarks you can use?
Evaluation and reporting
• Wordpress stats • Staff happiness
• Facebook stats • Comments and feedback
• Google Analytics • Pick up from other media
• Bit.ly • Follower numbers?
• Flickr stats
• Follower numbers?
Evaluation and reporting
How to report back
• Constantly share good feedback
• Consider what you want to report on
• Consider the format that you use
• Do you have successful strategies?
• Simple things
– Email signatures, business cards, e-newsletters, print collateral
• Link up your social media presences
• Connections between different account
– flavors.me, flavors.me/nlnz
• Link up to your main web presence
– Brooklyn Museum, IMA, Te Papa
• Get old-school media coverage
• Converting physical visitors to online visitors (& vice
Planning activity & report back
... or, are there things we just want to talk
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.