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5 Top Books About  Internet Marketing            Want more great information?Visit us at getinternetmarketingstrategies.co...
Crush It! By Gary VaynerchukWho would have thought that a wise-cracking, smart-mouthed 30-something could turninto an inte...
Unmarketing by Scott StrattenDo you hate selling and marketing in the “Tell-ya-what-I’m-gonna-do” way? Then ScottStratten ...
Made to Stick by Chip and Dan HeathWant to know why some ideas stay around, and others die a quiet, painful death? Well,th...
Tribes by Seth GodinIf you are an online businessperson and you have not yet been introduced to SethGodin run, do not walk...
Delivering Happiness by Tony HsiehIf you’ve ever ordered shoes (or anything else) from Zappos.com, chances are you’veorder...
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Best Internet Marketing Books

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List of the top 5 best Internet Marketing books by the experts. Visit: http://getinternetmarketingstrategies.com

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Transcript of "Best Internet Marketing Books"

  1. 1. 5 Top Books About Internet Marketing Want more great information?Visit us at getinternetmarketingstrategies.com to get the mostcomprehensive, honest, effective and free Internet Marketing information. Page 1 Of 6
  2. 2. Crush It! By Gary VaynerchukWho would have thought that a wise-cracking, smart-mouthed 30-something could turninto an internet sensation – with a daily video show on wine? Well, Gary Vaynerchukhas endeared himself to millions through his Wine Library TV, his keynote speeches,and his best-selling business book, “Crush It!” In it, he shares the secrets of hissuccess, including: 1. Find your passion. Find the one thing you adore above all else and go for it with all your heart. If you look for the “money” niche, you’ll burn out and give up before you succeed. Or you’ll succeed and hate what you’re doing. 2. Be willing to hustle. Vaynerchuk credits his willingness to do whatever it took to get ahead – including hosting his show five days a week, without fail, for over a year. Don’t just do something once – do it over and over and over again until people start to notice. 3. Be who you are. Not everyone warms to Vaynerchuk’s in-your-face style, but those who do adore him. He recommends not even trying to please everyone, and instead doing what you do best. 4. Build the audience and the money will find you. Vaynerchuk swears that he didn’t try to monetize his rabid and ever-growing audience. Instead, the offers came to him. He thinks anyone can do the same.In sum, “Crush It!” recommends finding a niche you love, working your rear off,introducing folks to the real you, and working hard until your audience grows to the pointwhere they just can’t get enough of you. This book is a perfect read if you’re looking forinspiration to begin – or continue – your journey. Page 2 Of 6
  3. 3. Unmarketing by Scott StrattenDo you hate selling and marketing in the “Tell-ya-what-I’m-gonna-do” way? Then ScottStratten is your man. In his book, “Unmarketing,” Stratten shows you through hispersonal experience that you can build a successful business – and an audience ofenthusiastic customers – without doing the Glengarry/Glen Ross shuffle.Written in a series of blog-post-length sections, the book is chock-full of Stratten’spersonal observations, advice, success stories, and words to the wise. A big proponentof social media, Stratten advises readers on how to maximize these tools to build youraudience naturally and comfortably.In fact, that’s the basis of his belief: That building relationships should be the backboneof your business, and the only way to do that is naturally, and over time. Sure, there aretips and “secrets” for how to make the most of the tools that are at your disposal, butwhat it comes down to is relating to the people you want to serve.This book is perfect for new entrepreneurs, or business owners who have been aroundthe block a time or two but don’t know a tweet from a hole in the ground. Strattenpresents his lessons in a non-threatening, conversational tone that is easy to read andeasy to follow. You’ll want this book in your business library to refer to again and again.Even though many of the stories deal with “Web 2.0” tools, Stratten’s advice to beyourself and focus on the relationship will be equally applicable into the future as newtechnology emerges.Learn more at JRs Internet Marketing Blog with useful NO BS guides like Make MoneyOnline For Beginners and Internet Marketing promotion lists. Page 3 Of 6
  4. 4. Made to Stick by Chip and Dan HeathWant to know why some ideas stay around, and others die a quiet, painful death? Well,the Heath brothers are the ones to explain the difference. Using anecdotes as disparateas urban legends (remember the “organ theft” ring?), the “Chicken Soup for the Soul”blockbusters, and the movie popcorn brouhaha over saturated fats, Heath and Heathbreak down and analyze stories that work – and those that don’t – to give readers abetter chance of making their own ideas stick.Whether you’re an independent direct salesperson, the leader of a small religiouscongregation, or an online entrepreneur, the authors’ findings will help you present yourown ideas in a more effective manner. Some of their suggestions for sticky ideas: 1. Make it simple. A confused mind does nothing. 2. Make it unexpected. Think about surprising people, like the guy who loses 100 lbs. eating Subway sandwiches. 3. Make it concrete. The more you’re able to ground your ideas in someone else’s reality, the more they’ll stick. 4. Make it credible. Statistics, graphics, before-and-after photos all help make your claims or story more believable. 5. Make it emotional. We like logic, but we like emotion more. In fact, some experts argue that most decisions are made emotionally. Appeal to logics AND emotions. 6. Make it a story. Ever since our ancestors gathered around campfires and shared stories of vanquishing saber-tooth tigers,, we have loved stories. Stories are easy to relate, easy to remember, and thus are stickier.Using their framework and suggestions, anyone – a business person or an elementaryschool teacher – can create stories and ideas that stick. Page 4 Of 6
  5. 5. Tribes by Seth GodinIf you are an online businessperson and you have not yet been introduced to SethGodin run, do not walk, to your nearest bookstore and get a copy of “Tribes” (thendownload a free copy of the companion ebook from Seth’s blog herehttp://sethgodin.typepad.com/seths_blog/2008/10/free-tribes-ebo.html). This book hasserved as part manifesto, part bible, to a generation of internet-based entrepreneurs.Godin’s thesis in “Tribes,” like most of his work, is extremely simple: There are peopleout there looking for leaders. If you can become a leader with vision and passion, youcan find a tribe of people to lead.While this may seem commonsensical, Godin goes beyond the obvious. Not only doeshe explain how to find and lead your tribe, he also tells readers they have an almostmoral obligation to lead if they are called to do so. If you have an idea and a passion,you need to find the tribe that’s looking for you because they’re lost without you.Godin’s words would have seemed absurd only a decade or two ago. How wouldsomeone, for example, with a passion for making clothes for potbellied pigs ever findenough of an audience to make a go of a business? But with the reach of the internet,the lack of barriers to entry for online businesses, and the wealth of free and low-costtools at your disposal, you don’t need millions, or even hundreds of thousands, ofpeople to create a successful online business. Instead, a loyal tribe of just a fewthousand can keep you in sequins and tulle until the end of your days – if you can findthem and inspire them.He uses the example of the Grateful Dead, Starbucks, and CrossFit as strong tribes.And he presents tons of ideas for finding and leading your tribe, from being an example,sharing stories, creating a common goal, and more.If you just want to sell “me too” products to a faceless crowd, skip “Tribes.” But if youhave dreams of changing the world, “Tribes” is for you. Learn more at JRs InternetMarketing Blog with useful NO BS guides for Internet Marketing and making moneyonline. Page 5 Of 6
  6. 6. Delivering Happiness by Tony HsiehIf you’ve ever ordered shoes (or anything else) from Zappos.com, chances are you’veordered again. And again. Because Zappos, an online phenomenon taken to industryleadership by CEO Tony Hsieh, enjoys a staggering 75 percent repeat business. And,because everyone knows it’s much less expensive to sell to a repeat customer than it isto bring in a new customer, that means Zappos must be doing something right.In his book, “Delivering Happiness,” Hsieh shares his sometimes radical, alwaysinteresting, views on business, life, happiness, and customer service. It’s worth a readeven if you aren’t in the retail business – because every business has customers, andevery business can benefit from treating them better.Some of Hsieh’s iconoclastic ideas shared in “Delivering Happiness” include: 1. “Wow” your customers through service. 2. Embrace and drive change. 3. Weirdness is good. 4. Constant learning is a prerequisite for growth. 5. Your company should feel like a family.Hsieh focuses not only on making his customers happy, but on making his employeeshappy, too. In a world where employee loyalty is about as common as a Dell laptop inSteve Jobs’ office, Hsieh has made it his mission to make his employees feel committedand attached to Zappos. Some of his ideas may seem better-suited to a business withdozens or hundreds of employees, but solopreneurs and small business owners will findmany tips and a lot of inspiration.Thanks for reading, learn more at JRs Internet Marketing Blogwith useful NO BS guides like Make Money Online For Beginnersand Internet Marketing promotion lists. Page 6 Of 6

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