What Grade Does Your Marketing Deserve? American Marketing Association New York Capital Region Chapter Albany, NY – Septem...
Your primary websites… <ul><li>“Traditional” websites still important for strong marketing </li></ul>
5 key points about things online… <ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>Pe...
Major reason people go to a website… <ul><li>Complete a task </li></ul>
The Golden Rule… <ul><li>5 seconds to connect </li></ul>
Most common complaint… <ul><li>Confusing menus and links… </li></ul>
Distance learning students…
Easy to find academic programs… http://www.devry.edu/
Easier to complete key tasks… http://umanitoba.ca/
Easy to complete inquiry forms… DeVry University……………Creighton University
The new “mobile” world… <ul><li>Less room for mistakes </li></ul><ul><li>Less room for “fashion” content </li></ul>
Track mobile website access…
“Young adults” 18 to 29… Pew Internet and American Life Project <ul><li>Heavy use of “mobile” in many areas… </li></ul><ul...
Slightly older adults… 30-49 <ul><li>Also use “mobile” in many areas… </li></ul><ul><ul><li>Send/receive text messages… 82...
Opening view…
Scan without “finger flicks”…
Read without “finger flicks”…
Mobile world inquiry form… Kettering University
What role for print? <ul><li>Less and less… </li></ul><ul><li>Accept letter, financial aid letter for now </li></ul><ul><l...
“ Right for the web” viewbook… http://www.risd.edu/graduate/
Impact of the iPad-type device?
Peter Drucker in 1995 on the future… <ul><li>Technology, market demands will rule… </li></ul><ul><li>End of what we know t...
Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068  248.766.6425  [email_address] Cust...
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What Grade Does Your Marketing Deserve?

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What Grade Does Your Marketing Deserve?

  1. 1. What Grade Does Your Marketing Deserve? American Marketing Association New York Capital Region Chapter Albany, NY – September 9, 2010
  2. 2. Your primary websites… <ul><li>“Traditional” websites still important for strong marketing </li></ul>
  3. 3. 5 key points about things online… <ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul>Bob Johnson Consulting, LLC
  4. 4. Major reason people go to a website… <ul><li>Complete a task </li></ul>
  5. 5. The Golden Rule… <ul><li>5 seconds to connect </li></ul>
  6. 6. Most common complaint… <ul><li>Confusing menus and links… </li></ul>
  7. 7. Distance learning students…
  8. 8. Easy to find academic programs… http://www.devry.edu/
  9. 9. Easier to complete key tasks… http://umanitoba.ca/
  10. 10. Easy to complete inquiry forms… DeVry University……………Creighton University
  11. 11. The new “mobile” world… <ul><li>Less room for mistakes </li></ul><ul><li>Less room for “fashion” content </li></ul>
  12. 12. Track mobile website access…
  13. 13. “Young adults” 18 to 29… Pew Internet and American Life Project <ul><li>Heavy use of “mobile” in many areas… </li></ul><ul><ul><li>Send/receive text messages… 95% </li></ul></ul><ul><ul><li>Take a photo.. 93% </li></ul></ul><ul><ul><li>Access Internet… 65% </li></ul></ul><ul><ul><li>Send/receive email… 52% </li></ul></ul><ul><ul><li>Use social networking site… 48% </li></ul></ul><ul><li>Still low in some areas </li></ul><ul><ul><li>Purchased a product… 20% </li></ul></ul>
  14. 14. Slightly older adults… 30-49 <ul><li>Also use “mobile” in many areas… </li></ul><ul><ul><li>Send/receive text messages… 82% </li></ul></ul><ul><ul><li>Take a photo.. 83% </li></ul></ul><ul><ul><li>Access Internet… 43% </li></ul></ul><ul><ul><li>Send/receive email… 37% </li></ul></ul><ul><ul><li>Use social networking site… 23% </li></ul></ul><ul><li>Online purchasing is quite low… </li></ul><ul><ul><li>Purchased a product… 11% </li></ul></ul>
  15. 15. Opening view…
  16. 16. Scan without “finger flicks”…
  17. 17. Read without “finger flicks”…
  18. 18. Mobile world inquiry form… Kettering University
  19. 19. What role for print? <ul><li>Less and less… </li></ul><ul><li>Accept letter, financial aid letter for now </li></ul><ul><li>Viewbook photo album as “first response” </li></ul>
  20. 20. “ Right for the web” viewbook… http://www.risd.edu/graduate/
  21. 21. Impact of the iPad-type device?
  22. 22. Peter Drucker in 1995 on the future… <ul><li>Technology, market demands will rule… </li></ul><ul><li>End of what we know today by 2025 </li></ul>
  23. 23. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

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