5 TOP WEB MANAGEMENT PRINCIPLES:ACHIEVE CONSENSUS WITHIN YOURORGANIZATION©ROBERTE. JOHNSON, PH.D.2010Bob Johnson, Ph.D.Pre...
AS WE START TODAY…Bob Johnson Consulting, LLC 2
LisaWelchman• ―The good is that time haspassed and there are clearnorms being established forwhat an organizational digita...
Chaos to control and change…The original is at http://xkcd.com/773/Bob Johnson Consulting, LLC 4
JonathanKahn•Advocacy•Facilitation•Diplomacy•Pragmatism•Patience• From ―Web Governance: Becomingan Agent of Change‖ athttp...
THE SURVEY…• October 30 to December 6, 2012• 1,009 responses• Promoted by Carewords partners to clients,news subscribers, ...
THE QUESTION…―What do you think are the top 5 principlesfor successfully managing anorganizations online presence?‖Bob Joh...
THE QUEST…Identify areas of consensus among peoplewho share responsibilities for creating aneffective online presence.Bob ...
THE GOAL…• Get the right people working together ona web management team• Will broad membership work best?Bob Johnson Cons...
THE RESPONSE…Content creators, editors…………….. 287 (29%)IT, Developers…………………………. 75 (8%)Management… ……………..………… 200 (20%)M...
THE EXERCISE…Let’s take the survey…And compare our answersBob Johnson Consulting, LLC 11
BACKGROUND INFO…Bob Johnson Consulting, LLC 12
What do you do?Bob Johnson Consulting, LLC 13
Where do you work?Bob Johnson Consulting, LLC 14
How many people in your organization?Bob Johnson Consulting, LLC 15
What do you mostly work on?Bob Johnson Consulting, LLC 16
Where do you live?(22 countries overall)• United States…………….. 367• United Kingdom………….. 132• Norway……………………. 114• Canada…...
RESULTS…Bob Johnson Consulting, LLC 18
5 principles get 25% of the votes…Bob Johnson Consulting, LLC 19
#1 FOR EVERYONE…―Ensure customers can quickly and easilycomplete their top tasks.‖Bob Johnson Consulting, LLC 20
1st rank foreachgroup…0 5 10 15ContentIT, DevelopersManagementMarketingUX, DesignEveryone is 7+%...#1…―Ensurecustomerscan ...
LEAST AGREEMENT…―Act on customer feedback and behavior –don’t simply observe and collect it.‖Bob Johnson Consulting, LLC 22
Need toexplore…0 2 4 6MarketingManagementContentIT, DeveloperUX, Design#5…―Act oncustomerfeedbackandbehavior –don’t simply...
EXERCISE:3-STEP WEB GOVERNANCEHEALTH CHECK…• Establish the scale of your website• Audit Governance activities• Audit Gover...
1st: Define the scale of your site…http://www.diffily.com/articles/healthcheck.htmBob Johnson Consulting, LLC 25• Size• Ac...
Scale influences governance…http://www.diffily.com/articles/healthcheck.htm• Large-Scale• Activity… 2M unique visitors or ...
2nd: Audit governance activities• 22 activities…• 4 Leadership• 8 Development• 6 Maintenance• 4 TechnicalBob Johnson Consu...
Rate each activity, 1 to 10 (best)…Name the person responsible…Bob Johnson Consulting, LLC 28
Rate each activity, 1 to 10 (best)…Name the person responsible…Bob Johnson Consulting, LLC 29
Reporting the results… activities• What was the total score for 22 activities?• What were the scores for individual activi...
Reporting the results… responsibility• Create two ―responsible person‖ lists• Governance activities where you know the per...
3rd: Audit resources• People• Numbers, skills, responsibilities, timeavailable, evaluation• Tools• Do people have the tool...
STRENGTHENING A WEBGOVERNANCE TEAM…Bob Johnson Consulting, LLC 33
Create a functional model…Robert Jacoby at http://bit.ly/Zv0IphBob Johnson Consulting, LLC 34
FIRST IN THEFUNCTIONAL MODEL…―The right people in the rightplaces.‖Bob Johnson Consulting, LLC 35
AGREE ON WORKINGPRINCIPLES…• Visitor experience comes first• Less is best… less code, less features• Design first, develop...
CREATE A ROADMAP…• Look ahead 12 to 14 months…• Prioritize what’s most important …• Outline projects w/ start and finish d...
COMMUNICATEOFTEN…• Weekly team meetings.• Quarterly info sessions for anyoneinterested enough to come.• Annual victory rep...
RESOURCES…Bob Johnson Consulting, LLC 39
A genuine thought leader…http://welchmanpierpoint.com/our-team/lisa-welchmanBob Johnson Consulting, LLC 40
6 concepts for the future…http://bit.ly/Zv0IphBob Johnson Consulting, LLC 41
Years of team building reviewed…http://bit.ly/115IXLHBob Johnson Consulting, LLC 42
11 control points… Strategy to UX/designhttp://blog.xcentium.com/2012/11/web-governance-control-the-web/Bob Johnson Consul...
Web people as change agents…http://alistapart.com/article/web-governance-becoming-an-agent-of-changeBob Johnson Consulting...
WRAPPING UP…Bob Johnson Consulting, LLC 45
A web team that survives & thrives…• Agree on management principles.• Agree that resources might not permit immediateatten...
Chaos to control and change…The original is at http://xkcd.com/773/Bob Johnson Consulting, LLC 47
THANKS FOR BEINGHERE IN PHILADELPHIA!Bob Johnson, Ph.D.bob@bobjohnsonconsulting.comwww.bobjohnsonconsulting.com@highedmark...
ADDENDUMMore details on survey results…Bob Johnson Consulting, LLC 49
Top 5 management principles overall…Bob Johnson Consulting, LLC 50
5 principles get 25% of the votes…Bob Johnson Consulting, LLC 51
1st rank foreachgroup…0 5 10 15ContentIT, DevelopersManagementMarketingUX, DesignEveryone is 7+%...#1…―Ensurecustomerscan ...
2nd rank forContent, IT#2…―Makedecisionsbased onevidenceandfacts, notopinions.‖Bob Johnson Consulting, LLC 530 2 4 6 8UX, ...
2nd rank forContent, Marketing0 2 4 6ManagementUX, DesignIT, DevelopersMarketingContent#3…―Identifyyourcustomerstop tasksb...
1st forContentpeople only0 2 4 6ContentUX, DesignMarketingIT, DeveloperManagement#4…―Keepcontent asconcise andsimple aspos...
Need toexplore w/UX folk0 2 4 6MarketingManagementContentIT, DeveloperUX, Design#5…―Act oncustomerfeedbackandbehavior –don...
Most & least important principles…Votes cast for top 11… Votes cast for the last 10…Bob Johnson Consulting, LLC 57
Upcoming SlideShare
Loading in...5
×

5 Top Web Management Principles: Achieve Consensus Within Your Organization

701

Published on

Web management or web governance? Whatever you call it, your web team will work better together if they agree on a few top principles of website design and operation. Gerry McGovern's Customer Carewords partnership received nearly 1,000 responses in late 2012 to a survey asking people to select their top 5 web management principles from 44 options. Open the presentation to discover the top principle that everyone agreed upon, from web editors and content creators to IT folk to web managers and more.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
701
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "5 Top Web Management Principles: Achieve Consensus Within Your Organization"

  1. 1. 5 TOP WEB MANAGEMENT PRINCIPLES:ACHIEVE CONSENSUS WITHIN YOURORGANIZATION©ROBERTE. JOHNSON, PH.D.2010Bob Johnson, Ph.D.President, Bob Johnson ConsultingPartner, Customer Carewords, LtdJ.Boye Web & Intranet ConferencePhiladelphia, PAMay 6-9, 2013Bob Johnson Consulting, LLC 1
  2. 2. AS WE START TODAY…Bob Johnson Consulting, LLC 2
  3. 3. LisaWelchman• ―The good is that time haspassed and there are clearnorms being established forwhat an organizational digitalpresence is comprised of—even if new ideas arecropping up every day.• ―The bad is that there’s amess to clean up.‖• From ―Three Digital GovernanceChallenges‖ at http://bit.ly/Y2238MOn thecurrentstate ofdigitalaffairssince1995…Bob Johnson Consulting, LLC 3
  4. 4. Chaos to control and change…The original is at http://xkcd.com/773/Bob Johnson Consulting, LLC 4
  5. 5. JonathanKahn•Advocacy•Facilitation•Diplomacy•Pragmatism•Patience• From ―Web Governance: Becomingan Agent of Change‖ athttp://bit.ly/17VdIrYCritical skillsfor a webprofessionaltoday…Bob Johnson Consulting, LLC 5
  6. 6. THE SURVEY…• October 30 to December 6, 2012• 1,009 responses• Promoted by Carewords partners to clients,news subscribers, and forumsBob Johnson Consulting, LLC 6
  7. 7. THE QUESTION…―What do you think are the top 5 principlesfor successfully managing anorganizations online presence?‖Bob Johnson Consulting, LLC 7
  8. 8. THE QUEST…Identify areas of consensus among peoplewho share responsibilities for creating aneffective online presence.Bob Johnson Consulting, LLC 8
  9. 9. THE GOAL…• Get the right people working together ona web management team• Will broad membership work best?Bob Johnson Consulting, LLC 9
  10. 10. THE RESPONSE…Content creators, editors…………….. 287 (29%)IT, Developers…………………………. 75 (8%)Management… ……………..………… 200 (20%)Marketing, Sales, Communications…. 136 (14%)User Experience, Design……………...146 (15%)Bob Johnson Consulting, LLC 10
  11. 11. THE EXERCISE…Let’s take the survey…And compare our answersBob Johnson Consulting, LLC 11
  12. 12. BACKGROUND INFO…Bob Johnson Consulting, LLC 12
  13. 13. What do you do?Bob Johnson Consulting, LLC 13
  14. 14. Where do you work?Bob Johnson Consulting, LLC 14
  15. 15. How many people in your organization?Bob Johnson Consulting, LLC 15
  16. 16. What do you mostly work on?Bob Johnson Consulting, LLC 16
  17. 17. Where do you live?(22 countries overall)• United States…………….. 367• United Kingdom………….. 132• Norway……………………. 114• Canada……………………. 70• Australia…………………… 67• Belgium……………………. 42• Netherlands……………….. 32• Denmark…………………… 28Bob Johnson Consulting, LLC 17
  18. 18. RESULTS…Bob Johnson Consulting, LLC 18
  19. 19. 5 principles get 25% of the votes…Bob Johnson Consulting, LLC 19
  20. 20. #1 FOR EVERYONE…―Ensure customers can quickly and easilycomplete their top tasks.‖Bob Johnson Consulting, LLC 20
  21. 21. 1st rank foreachgroup…0 5 10 15ContentIT, DevelopersManagementMarketingUX, DesignEveryone is 7+%...#1…―Ensurecustomerscan quicklyand easilycompletetheir toptasks.‖Bob Johnson Consulting, LLC 21
  22. 22. LEAST AGREEMENT…―Act on customer feedback and behavior –don’t simply observe and collect it.‖Bob Johnson Consulting, LLC 22
  23. 23. Need toexplore…0 2 4 6MarketingManagementContentIT, DeveloperUX, Design#5…―Act oncustomerfeedbackandbehavior –don’t simplyobserveand collectit.‖Bob Johnson Consulting, LLC 23
  24. 24. EXERCISE:3-STEP WEB GOVERNANCEHEALTH CHECK…• Establish the scale of your website• Audit Governance activities• Audit Governance resourcesBob Johnson Consulting, LLC 24
  25. 25. 1st: Define the scale of your site…http://www.diffily.com/articles/healthcheck.htmBob Johnson Consulting, LLC 25• Size• Activity• Complexity
  26. 26. Scale influences governance…http://www.diffily.com/articles/healthcheck.htm• Large-Scale• Activity… 2M unique visitors or 8M page impressions per month• Complexity… transactions, log-ins, video, audio, flash etc.• Size… People (15) hours for design, production, maintenance etc.• Mid-Scale• Activity… 500K unique visitors or 1M page impressions per month• Complexity… similar to large-scale but less of it; no transactions• Size… 8 people to produce content, design, and code• Small-Scale• Static site w/ no transactions; simple navigation; 1 to 2 people cando everything needed; relatively low use.Bob Johnson Consulting, LLC 26
  27. 27. 2nd: Audit governance activities• 22 activities…• 4 Leadership• 8 Development• 6 Maintenance• 4 TechnicalBob Johnson Consulting, LLC 27
  28. 28. Rate each activity, 1 to 10 (best)…Name the person responsible…Bob Johnson Consulting, LLC 28
  29. 29. Rate each activity, 1 to 10 (best)…Name the person responsible…Bob Johnson Consulting, LLC 29
  30. 30. Reporting the results… activities• What was the total score for 22 activities?• What were the scores for individual activities?• Create three activity rating lists• Governance activities w/ 8 to 10 points• Governance activities w/ 5 to 7 points• Governance activities w/ 1 to 4 pointsBob Johnson Consulting, LLC 30
  31. 31. Reporting the results… responsibility• Create two ―responsible person‖ lists• Governance activities where you know the person responsible• Governance activities where you don’t know who is responsible• The end result…• You have a base line to evaluate whether or not you have afunctioning ―web governance‖ system• Compare & discuss differences among members of the team.Bob Johnson Consulting, LLC 31
  32. 32. 3rd: Audit resources• People• Numbers, skills, responsibilities, timeavailable, evaluation• Tools• Do people have the tools to do their jobs?• Processes• Are procedures/standards documented? Is there anupdate plan?• Budget• Does it cover people & tools? Does it reflect future plans?Bob Johnson Consulting, LLC 32
  33. 33. STRENGTHENING A WEBGOVERNANCE TEAM…Bob Johnson Consulting, LLC 33
  34. 34. Create a functional model…Robert Jacoby at http://bit.ly/Zv0IphBob Johnson Consulting, LLC 34
  35. 35. FIRST IN THEFUNCTIONAL MODEL…―The right people in the rightplaces.‖Bob Johnson Consulting, LLC 35
  36. 36. AGREE ON WORKINGPRINCIPLES…• Visitor experience comes first• Less is best… less code, less features• Design first, develop second• Constant improvement, innovation• http://www.landmarkgroup.com/blog/2011/07/thoughts-on-building-a-web-team.htmlBob Johnson Consulting, LLC 36
  37. 37. CREATE A ROADMAP…• Look ahead 12 to 14 months…• Prioritize what’s most important …• Outline projects w/ start and finish dates• http://blog.xcentium.com/2012/11/web-governance-control-the-web/Bob Johnson Consulting, LLC 37
  38. 38. COMMUNICATEOFTEN…• Weekly team meetings.• Quarterly info sessions for anyoneinterested enough to come.• Annual victory report for friends andstakeholders.Bob Johnson Consulting, LLC 38
  39. 39. RESOURCES…Bob Johnson Consulting, LLC 39
  40. 40. A genuine thought leader…http://welchmanpierpoint.com/our-team/lisa-welchmanBob Johnson Consulting, LLC 40
  41. 41. 6 concepts for the future…http://bit.ly/Zv0IphBob Johnson Consulting, LLC 41
  42. 42. Years of team building reviewed…http://bit.ly/115IXLHBob Johnson Consulting, LLC 42
  43. 43. 11 control points… Strategy to UX/designhttp://blog.xcentium.com/2012/11/web-governance-control-the-web/Bob Johnson Consulting, LLC 43
  44. 44. Web people as change agents…http://alistapart.com/article/web-governance-becoming-an-agent-of-changeBob Johnson Consulting, LLC 44
  45. 45. WRAPPING UP…Bob Johnson Consulting, LLC 45
  46. 46. A web team that survives & thrives…• Agree on management principles.• Agree that resources might not permit immediateattention to every principle.• Audit governance activities and prioritize areasfor attention related to the online strategy.• Audit resources available to improve governanceactivities.• Communicate: within the team and with the restof the organization.Bob Johnson Consulting, LLC 46
  47. 47. Chaos to control and change…The original is at http://xkcd.com/773/Bob Johnson Consulting, LLC 47
  48. 48. THANKS FOR BEINGHERE IN PHILADELPHIA!Bob Johnson, Ph.D.bob@bobjohnsonconsulting.comwww.bobjohnsonconsulting.com@highedmarketingBob Johnson Consulting, LLC 48
  49. 49. ADDENDUMMore details on survey results…Bob Johnson Consulting, LLC 49
  50. 50. Top 5 management principles overall…Bob Johnson Consulting, LLC 50
  51. 51. 5 principles get 25% of the votes…Bob Johnson Consulting, LLC 51
  52. 52. 1st rank foreachgroup…0 5 10 15ContentIT, DevelopersManagementMarketingUX, DesignEveryone is 7+%...#1…―Ensurecustomerscan quicklyand easilycompletetheir toptasks.‖Bob Johnson Consulting, LLC 52
  53. 53. 2nd rank forContent, IT#2…―Makedecisionsbased onevidenceandfacts, notopinions.‖Bob Johnson Consulting, LLC 530 2 4 6 8UX, DesignManagementMarketingIT, DevelopmentContent
  54. 54. 2nd rank forContent, Marketing0 2 4 6ManagementUX, DesignIT, DevelopersMarketingContent#3…―Identifyyourcustomerstop tasksbased onwhat theydo, not whatthey saythey do.‖Bob Johnson Consulting, LLC 54
  55. 55. 1st forContentpeople only0 2 4 6ContentUX, DesignMarketingIT, DeveloperManagement#4…―Keepcontent asconcise andsimple aspossible.‖Bob Johnson Consulting, LLC 55
  56. 56. Need toexplore w/UX folk0 2 4 6MarketingManagementContentIT, DeveloperUX, Design#5…―Act oncustomerfeedbackandbehavior –don’t simplyobserveand collectit.‖Bob Johnson Consulting, LLC 56
  57. 57. Most & least important principles…Votes cast for top 11… Votes cast for the last 10…Bob Johnson Consulting, LLC 57
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×