Key Website Features for Adult Student Recruitment

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People find your website through online search or in response to your advertising, but how well do you convert them after they arrive? Check this presentation for key examples from 18 colleges and universities.

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Key Website Features for Adult Student Recruitment

  1. 1. Key Website Features for Adult Student Recruitment ©Robert E. Johnson, Ph.D. 2009 Adult Student Recruitment and Retention Conference Madison, WI October 26-27, 2009
  2. 2. 6 tips to help your online marketing… <ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul>
  3. 3. Frustration kills marketing… <ul><li>Search engines that don’t work </li></ul><ul><li>Broken links </li></ul><ul><li>Links that don’t take people to what they expect </li></ul><ul><li>Out-of-date information </li></ul><ul><li>Content people can’t scan in 5-seconds </li></ul>
  4. 4. Public university distance learning students…
  5. 5. The very first impression… The 5 Second Rule
  6. 6. Critical… the first 5-second impact http://www.devry.edu/
  7. 7. Easy to find academic programs…
  8. 8. 10 high visibility program choices… http://admission.emerson.edu/graduate/
  9. 9. Another program focused entry point… http://www.cel.cmich.edu/programs/
  10. 10. And another… http://www.arbor.edu/edu_channelmain.aspx?id=38746
  11. 11. Clear academic program presentation…
  12. 12. Easy to scan for key points… http://www.worldcampus.psu.edu/iMBA.shtml
  13. 13. Easy to find online classes…
  14. 14. Don’t make people search all classes… http://www.umassulearn.net/classes/winter-2010/online
  15. 15. Video makes marketing personal…
  16. 16. Life experience leads to education… http://realpeople.waldenu.edu/video-tim.cfm
  17. 17. Coping with family challenges… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm
  18. 18. Blogs aren’t just for teens…
  19. 19. Especially for adults http://blogs.targetx.com/umbssw/
  20. 20. Easy task completion…
  21. 21. Easy cost calculator… http://adultlearner.njit.edu/admissions/financialaid/index.php
  22. 22. Easy to chat, inquire, apply… http://www.mbaregis.com/
  23. 23. Simple, quick to ask for info… https://www.scps.nyu.edu/contactUs.htm
  24. 24. Another strong example… https://www.devry2.com/landing6/default.aspx?vc=140432
  25. 25. Special attention for special groups…
  26. 26. Especially for the military… http://www.discoverstedwards.com/x440.xml
  27. 27. Social networks for ongoing engagement…
  28. 28. A flagship public university… http://www.osu.edu/features/2008/socialmedia/
  29. 29. The largest university… http://www.phoenix.edu/students/online_communities.html
  30. 30. A point for the (near) future… Get ready for the mobile web…
  31. 31. From smartphones to your website… http://www.apu.edu/m/
  32. 32. Communication for conversion… http://www.stmarytx.edu/admission/
  33. 33. The proverbial summary…
  34. 34. Summing up points to boost online marketing… <ul><li>Find and eliminate things that don’t work on your website </li></ul><ul><li>Make tasks easy to do… </li></ul><ul><ul><li>Find academic programs and courses </li></ul></ul><ul><ul><li>Read your web pages </li></ul></ul><ul><ul><li>Contact people on your campus </li></ul></ul><ul><li>Student stories are a key marketing element </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Social networks </li></ul></ul>
  35. 35. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com

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