Key Website Features for Adult Student Recruitment

Key Website Features for Adult Student Recruitment ©Robert E. Johnson, Ph.D. 2009 Adult Student Recruitment and Retention Conference Madison, WI October 26-27, 2009

6 tips to help your online marketing…
People are impatient

Frustration kills marketing…
Search engines that don’t work
Broken links
Links that don’t take people to what they expect
Out-of-date information
Content people can’t scan in 5-seconds

Public university distance learning students…

The very first impression… The 5 Second Rule

Critical… the first 5-second impact http://www.devry.edu/

Easy to find academic programs…

10 high visibility program choices… http://admission.emerson.edu/graduate/

Another program focused entry point… http://www.cel.cmich.edu/programs/

And another… http://www.arbor.edu/edu_channelmain.aspx?id=38746

Clear academic program presentation…

Easy to scan for key points… http://www.worldcampus.psu.edu/iMBA.shtml

Easy to find online classes…

Don’t make people search all classes… http://www.umassulearn.net/classes/winter-2010/online

Video makes marketing personal…

Life experience leads to education… http://realpeople.waldenu.edu/video-tim.cfm

Coping with family challenges… http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm

Blogs aren’t just for teens…

Especially for adults http://blogs.targetx.com/umbssw/

Easy task completion…

Easy cost calculator… http://adultlearner.njit.edu/admissions/financialaid/index.php

Easy to chat, inquire, apply… http://www.mbaregis.com/

Simple, quick to ask for info… https://www.scps.nyu.edu/contactUs.htm

Another strong example… https://www.devry2.com/landing6/default.aspx?vc=140432

Special attention for special groups…

Especially for the military… http://www.discoverstedwards.com/x440.xml

Social networks for ongoing engagement…

A flagship public university… http://www.osu.edu/features/2008/socialmedia/

The largest university… http://www.phoenix.edu/students/online_communities.html

A point for the (near) future… Get ready for the mobile web…

From smartphones to your website… http://www.apu.edu/m/

Communication for conversion… http://www.stmarytx.edu/admission/

The proverbial summary…

Summing up points to boost online marketing…
Find and eliminate things that don’t work on your website
Make tasks easy to do…
Find academic programs and courses
Read your web pages
Contact people on your campus
Student stories are a key marketing element
Blogs
Videos
Social networks

Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com

Key Website Features for Adult Student Recruitment

by Bob Johnson on Oct 25, 2009

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Key Website Features for Adult Student Recruitment — Presentation Transcript