International Student Recruitment: Best Practice Website Features


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Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.

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International Student Recruitment: Best Practice Website Features

  1. 1. International Student Recruitment: Best Practice Website Features ACT Enrollment Planners Conference July 22, 2010 Chicago, IL
  2. 2. 7 essential web tips… <ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul><ul><li>People are impatient </li></ul>
  3. 3. The value of a first impression at your official website is… Priceless
  4. 4. Recruitment can soar or crash with… The experience people have on your website
  5. 5. Experience… more important than a marketing claim <ul><li>Attention to content and usability… </li></ul><ul><ul><ul><li>Can people easily find what they want? </li></ul></ul></ul><ul><ul><ul><li>Can they easily interact with you after they find it? </li></ul></ul></ul><ul><ul><ul><li>How fast will you respond to a question? </li></ul></ul></ul><ul><li>Student experience stories = good content </li></ul>
  6. 6. Frustration points can kill you… <ul><li>Broken links </li></ul><ul><li>Links that don’t take people to what they expect </li></ul><ul><li>Search engines that don’t work </li></ul><ul><li>Out-of-date information </li></ul><ul><li>Content people can’t scan in 5-seconds </li></ul>
  7. 7. Strong marketing examples… 19 web features from around the world
  8. 8. Strong entry page, only for students…
  9. 9. Video for country, province, university…
  10. 10. Highly visible links to inquire & apply
  11. 11. Prominent scholarship information…
  12. 12. Student testimonials, country by country…
  13. 13. Customizing information by world region…
  14. 14. Customizing information by country…
  15. 15. In depth on a single country…
  16. 16. Nicely varied student stories…
  17. 17. Rare: readable online PDF brochure…
  18. 18. Contacting current international students…
  19. 19. Especially for paid recruiting agents…
  20. 20. Overseas recruitment schedule...
  21. 21. Online information in multiple languages…
  22. 22. Glossary of academic terms…
  23. 23. Especially for guidance counselors…
  24. 24. Guide to using an education agent…
  25. 25. Engage with social media…
  26. 26. Activate “Discussions”…
  27. 27. Summing up key points… <ul><li>Find and eliminate things that don’t work on your website </li></ul><ul><li>Make tasks easy to do… </li></ul><ul><ul><li>Scan read your web pages </li></ul></ul><ul><ul><li>Find academic programs and courses </li></ul></ul><ul><ul><li>Contact people on your campus </li></ul></ul><ul><li>Increase student experience stories… </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Social networks </li></ul></ul>
  28. 28. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research