International Student Recruitment: Best Practice Website Features

International Student Recruitment: Best Practice Website Features ACT Enrollment Planners Conference July 22, 2010 Chicago, IL

7 essential web tips…
People are impatient

The value of a first impression at your official website is… Priceless

Recruitment can soar or crash with… The experience people have on your website

Experience… more important than a marketing claim
Attention to content and usability…
Can people easily find what they want?
Can they easily interact with you after they find it?
How fast will you respond to a question?
Student experience stories = good content

Frustration points can kill you…
Broken links
Links that don’t take people to what they expect
Search engines that don’t work
Out-of-date information
Content people can’t scan in 5-seconds

Strong marketing examples… 19 web features from around the world

Strong entry page, only for students… http://www.mmu.ac.uk/international/

Video for country, province, university… http://www.uofaweb.ualberta.ca/uai_prospective/whychooseuofa.cfm

Highly visible links to inquire & apply http://www.uts.edu.au/international/?inst=92

Prominent scholarship information… http://www.trentu.ca/international/financesandscholarships.php

Student testimonials, country by country… http://www.fanshawec.ca/EN/international/international/76212/testimonials.html

Customizing information by world region… http://www.futurestudents.unimelb.edu.au/int/regions/n-america

Customizing information by country… http://www.mmu.ac.uk/international/

In depth on a single country… http://w3.stu.ca/stu/future_students/basics/american/american.aspx

Nicely varied student stories… http://www.futurestudents.unimelb.edu.au/int/regions/n-america

Rare: readable online PDF brochure… http://www.i-studentadvisor.com/loyalist/loyalist-english.html

Contacting current international students… http://www.american.edu/ocl/isss/AU-diplomat-profiles.cfm

Especially for paid recruiting agents… http://www.unb.ca/prospective/international/agents.html

Overseas recruitment schedule... http://www.international.unsw.edu.au/contacts/contactschedule.html

Online information in multiple languages… http://www.usyd.edu.au/internationaloffice/?inst=11

Glossary of academic terms…

Especially for guidance counselors… http://www.unb.ca/prospective/international/guidance.html

Guide to using an education agent… http://www.monash.edu/study/international/agents/using.html

Engage with social media… http://bit.ly/cKj0W4

Activate “Discussions”… http://www.facebook.com/macquarieinternational?ref=mf

Summing up key points…
Find and eliminate things that don’t work on your website
Make tasks easy to do…
Scan read your web pages
Find academic programs and courses
Contact people on your campus
Increase student experience stories…
Blogs
Videos
Social networks

Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

International Student Recruitment: Best Practice Website Features

by Bob Johnson on Jul 22, 2010

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International Student Recruitment: Best Practice Website Features — Presentation Transcript