Higher Education Under the Microscope

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What public relations and marketing issues will higher education have to content with in the immediate future? These slides illustrate current and impeding issues: ROI from 800+ schools in the U.S, tuition pricing issues, tuition discounting, online education and more.

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Higher Education Under the Microscope

  1. 1. Bob Johnson Consulting. LLC 1HIGHER EDUCATION UNDER AMICROSCOPECommission on Independent Colleges and Universities Communications and PR Workshop Pace University, New York City June 13, 2012
  2. 2. Bob Johnson Consulting. LLC 2NOT EVERYONE WILL LOOK THESAME…Strong brands survive, maybe thrive…Weak brands struggle…
  3. 3. Bob Johnson Consulting. LLC 3Higher education for fewer people?http://tiny.cc/z98ifw
  4. 4. Bob Johnson Consulting. LLC 4Ready for this?… ROI for 1,248 Schoolshttp://buswk.co/LHXwPp
  5. 5. Bob Johnson Consulting. LLC 5Tuition discounts climbing…http://chronicle.com/article/Tuition-Discount-Rate-Hits/64881/
  6. 6. Bob Johnson Consulting. LLC 6Financial scrutiny… will the public notice?http://tiny.cc/739ifw
  7. 7. Bob Johnson Consulting. LLC 7All schools, public & private… 2011 to 2012
  8. 8. Bob Johnson Consulting. LLC 8At risk now for higher education… “value”http://en.wikipedia.org/wiki/Value_proposition
  9. 9. Bob Johnson Consulting. LLC 9How much will people pay?http://www.buffalonews.com/city/schools/article877332.ece
  10. 10. Bob Johnson Consulting. LLC 10Associate degrees… a new future?
  11. 11. Bob Johnson Consulting. LLC 11How “online” is the future?http://tiny.cc/sdajfw
  12. 12. Bob Johnson Consulting, LLC 12LET’S TALK TOGETHER…Bob Johnson, Ph.D. (248.766.6425)bob@bobjohnsonconsulting.comwww.bobjohnsonconsulting.com

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