Higher Education Under the Microscope
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Higher Education Under the Microscope

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What public relations and marketing issues will higher education have to content with in the immediate future? These slides illustrate current and impeding issues: ROI from 800+ schools in the U.S, ...

What public relations and marketing issues will higher education have to content with in the immediate future? These slides illustrate current and impeding issues: ROI from 800+ schools in the U.S, tuition pricing issues, tuition discounting, online education and more.

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Higher Education Under the Microscope Higher Education Under the Microscope Presentation Transcript

  • Bob Johnson Consulting. LLC 1HIGHER EDUCATION UNDER AMICROSCOPECommission on Independent Colleges and Universities Communications and PR Workshop Pace University, New York City June 13, 2012
  • Bob Johnson Consulting. LLC 2NOT EVERYONE WILL LOOK THESAME…Strong brands survive, maybe thrive…Weak brands struggle…
  • Bob Johnson Consulting. LLC 3Higher education for fewer people?http://tiny.cc/z98ifw
  • Bob Johnson Consulting. LLC 4Ready for this?… ROI for 1,248 Schoolshttp://buswk.co/LHXwPp
  • Bob Johnson Consulting. LLC 5Tuition discounts climbing…http://chronicle.com/article/Tuition-Discount-Rate-Hits/64881/
  • Bob Johnson Consulting. LLC 6Financial scrutiny… will the public notice?http://tiny.cc/739ifw
  • Bob Johnson Consulting. LLC 7All schools, public & private… 2011 to 2012
  • Bob Johnson Consulting. LLC 8At risk now for higher education… “value”http://en.wikipedia.org/wiki/Value_proposition
  • Bob Johnson Consulting. LLC 9How much will people pay?http://www.buffalonews.com/city/schools/article877332.ece
  • Bob Johnson Consulting. LLC 10Associate degrees… a new future?
  • Bob Johnson Consulting. LLC 11How “online” is the future?http://tiny.cc/sdajfw
  • Bob Johnson Consulting, LLC 12LET’S TALK TOGETHER…Bob Johnson, Ph.D. (248.766.6425)bob@bobjohnsonconsulting.comwww.bobjohnsonconsulting.com