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Best Practice Websites to Showcase Online Learning

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Website features to help win in the intensely competitive world of recruiting for online programs. Focus: best task completion design, best inquiry forms and more.

Website features to help win in the intensely competitive world of recruiting for online programs. Focus: best task completion design, best inquiry forms and more.

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  • 1. Best Practice Websites Showcasing Online Programs Marketing Online Programs October 28-29, 2010 Washington, D.C.
  • 2. 6 key points about anything online…
    • People are impatient
    • People are impatient
    • People are impatient
    • People are impatient
    • People are impatient
    • People are impatient
    Bob Johnson Consulting, LLC
  • 3. The Golden Rule…
    • 5 seconds to connect
  • 4. Key to website success:
    • Easy task completion
  • 5. Enrolled online students… #1
  • 6. Enrolled online students… #2
  • 7. Basic design points…
  • 8. Design to highlight top tasks… http://www.worldcampus.psu.edu/
  • 9. Top Task: What Programs are Offered? http://www.umassonline.net/
  • 10. Drop-down menu helps program task… http://www.waldenu.edu/
  • 11. Design to scan in 5 seconds… http://www.waldenu.edu/Tuition-and-Financial-Aid.htm
  • 12. Consistent contact points… http://www.mbaregis.com/
  • 13. If you want more online inquiries use short forms…
  • 14. Inquiry form: Keep it simple http://www.northeastern.edu/online/request-info.asp
  • 15. Inquire from the home page… http://www.ncu.edu/
  • 16. Be clear about program costs…
  • 17. Program cost from the home page… http://www.ncu.edu/
  • 18. Competitive cost comparison… #1 http://www.mbaregis.com/tuition-finaid.php
  • 19. Competitive cost comparison… #2 http://www.northeastern.edu/online/our-advantage-bachelors-degree-tuition-comparison.asp
  • 20. About your faculty…
  • 21. Who teaches in your program? http://www.mph.lumc.edu/faculty.html
  • 22. Can you scan faculty info? http://www.meddean.luc.edu/depts/prevmed/Main/Faculty/RDA.htm
  • 23. How qualified are the faculty? http://www.northeastern.edu/online/faculty-certification.asp
  • 24. Dealing with obstacles… http://www.franklin.edu/online-learning/myths-of-online-education/
  • 25. What is online learning like?
  • 26. What’s makes online courses different? http://www.linfield.edu/dce/online-college-guide.html
  • 27. Access to course delivery system? http://www.bu.edu/online/prospective_students/demo/index.html
  • 28. What do the course codes lead?
  • 29. Better to use a detailed video intro? http://www.northeastern.edu/online/northeastern-online-demo.asp
  • 30. In summary…
    • Never forget… 5 seconds to connect
    • Top task… what programs do you offer?
    • Design… keep it simple, consistent
    • Inquiry forms… short forms work better
    • Cost… be transparent
    • Faculty… who will teach my courses?
  • 31. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com