Best Practice Websites to Showcase Online Learning

Best Practice Websites Showcasing Online Programs Marketing Online Programs October 28-29, 2010 Washington, D.C.

6 key points about anything online…
People are impatient
Bob Johnson Consulting, LLC

The Golden Rule…
5 seconds to connect

Key to website success:
Easy task completion

Enrolled online students… #1

Enrolled online students… #2

Basic design points…

Design to highlight top tasks… http://www.worldcampus.psu.edu/

Top Task: What Programs are Offered? http://www.umassonline.net/

Drop-down menu helps program task… http://www.waldenu.edu/

Design to scan in 5 seconds… http://www.waldenu.edu/Tuition-and-Financial-Aid.htm

Consistent contact points… http://www.mbaregis.com/

If you want more online inquiries use short forms…

Inquiry form: Keep it simple http://www.northeastern.edu/online/request-info.asp

Inquire from the home page… http://www.ncu.edu/

Be clear about program costs…

Program cost from the home page… http://www.ncu.edu/

Competitive cost comparison… #1 http://www.mbaregis.com/tuition-finaid.php

Competitive cost comparison… #2 http://www.northeastern.edu/online/our-advantage-bachelors-degree-tuition-comparison.asp

About your faculty…

Who teaches in your program? http://www.mph.lumc.edu/faculty.html

Can you scan faculty info? http://www.meddean.luc.edu/depts/prevmed/Main/Faculty/RDA.htm

How qualified are the faculty? http://www.northeastern.edu/online/faculty-certification.asp

Dealing with obstacles… http://www.franklin.edu/online-learning/myths-of-online-education/

What is online learning like?

What’s makes online courses different? http://www.linfield.edu/dce/online-college-guide.html

Access to course delivery system? http://www.bu.edu/online/prospective_students/demo/index.html

What do the course codes lead?

Better to use a detailed video intro? http://www.northeastern.edu/online/northeastern-online-demo.asp

In summary…
Never forget… 5 seconds to connect
Top task… what programs do you offer?
Design… keep it simple, consistent
Inquiry forms… short forms work better
Cost… be transparent
Faculty… who will teach my courses?

Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

Best Practice Websites to Showcase Online Learning

by Bob Johnson on Oct 28, 2010

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