Surviving in a New World: Social Media and Web Communications

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    Surviving in a New World: Social Media and Web Communications - Presentation Transcript

    1. Surviving in a New World: Social Media and Web Communications © 2008 Robert E. Johnson, Ph.D. ACT State Organization, Ohio 2009 Annual Conference January 27-28, 2009 Columbus, Ohio
    2. There’s a revolution underway…. In the way we connect, get information, and entertain ourselves…
    3. Why is this man smiling?
    4. How will newspapers survive?
    5. Is the Kindle the future of reading?
    6. Why did Wikipedia trump Britannica? Traffic rank of 8………… Traffic rank of 2,593
    7. Starting in 2008…
    8. Will YouTube replace Google for search?
    9. Where are people going today for information and personal connections? Online… Especially people under 50 years…
    10. Popular social networks…
      • In November 2008…
        • Facebook… 14 million+
        • MySpace… 14 million+
        • LinkedIn… 4 million+
        • Twitter… 2 million+
      • Two trends…
        • Facebook passed MySpace for the first time
        • Twitter is fastest growing
    11. Best place for demographic data… Pew Internet & American Life Project… “ Adults & Social Network Websites”… January 14, 2009
    12. Relevant data from 2008… Internet users
      • Social network profiles by age…
        • 75% of people age 18-24
        • 57% of people age 25-34
        • 30% of people age 35-44
        • 19% of people age 45-54
        • 10% of people age 55-64
        • 9% of people over age 65
      • Expect participation to continue to grow…
    13. Relevant data from 2008… ethnicity
      • Social network profiles by ethnicity
        • Hispanic… 48%
        • African-American… 43%
        • White… 31%
    14. Relevant data from 2008… education
      • Social network profiles by education…
        • Less than high school... 43%
        • High school graduate… 31%
        • Some college… 41%
        • College graduate... 33%
    15. Why are people on social networks?
      • For most, to maintain connections with people they already know
      • For most, contact for personal reasons
      • For professional use, people will maintain more than one profile…
        • 51% of social network users have more than one profile
        • 83% of these have profiles on more than one site
    16. For marketers, can we advertise?
      • With caution, likely yes…
        • Many people don’t want any advertising
          • Some Facebook efforts have failed because of privacy concerns
        • Successful advertising will be “real” and will focus on selected segments
          • A new form of direct marketing?
        • But organizations can use social net works to connect with people who identify with them…
          • Brand awareness
    17. Social networking examples…
    18. WPI… for new admits http://admissions.wpi.edu/Congrats/connect.html
    19. OSU… for alumni http://tinyurl.com/6e8oz5
    20. Create your own site with ning… http://edmondscc.ning.com/
    21. Tell everyone you’re doing it! http://tinyurl.com/5htssl
    22. If you create social networking sites… Don’t disable anything that let’s people who use the site add content to it… Don’t preach… have a conversation
    23. In the future… Follow the revolution… Or lead it yourself
    24. Marketingprofs.com
    25. Clickz.com
    26. Diosacommunications.com
    27. Shameless self-promotion… http://www.bobjohnsonblog.com/ http://twitter.com/HighEdMarketing
    28. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

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