Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

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Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

  1. Intranet 2.0 Evolution from Content Management or Revolution by Social Software? Frank Wolf, T-Systems Multimedia Solutions Enterprise 2.0 Summit, Frankfurt 1 1.2009 1.1
  2. 2 „Problem Child‘s“
  3. 1. Enterprise 2.0
  4. ?
  5. 2. Intranet 1.0
  6. Intranet 1.0: A Digital Newspaper Intranet 1.0 Static push information and communication.
  7. Intranet 1.0: the core business is not in scope
  8. Enterprise 2.0 + Intranet 1.0 = Intranet 2.0
  9. Grafik: http://www.barackobama.com/downloads/
  10. From Communication to Conversation to Collaboration Credible Authentic Decentral Open Convincingly
  11. Intranet 1.0 Intranet 2.0 Communication Collaboration
  12. Intranet 2.0 + Web 2.0 features are on every agenda + “Cost of Doing Business” vs. ROI + Many “given” use cases to start with + Smooth way to Enterprise 2.0
  13. Start small – think big. Openness is the rule: Agile projects. closed areas only by request. Employees as ambassadors on the web. Executive Blog. Employee Blog. Comments allowed.
  14. Define your Enterprise 2.0... Conventional Web Businesses 2.0 Authors few editors all employees Approval central individual Identity authentification necessary anonymity possible Structure centrally determined generated by usage Semantics taxonomy folksonomy Inspired by an idea from J. Robes, www.weiterbildungsblog.de
  15. What Technology to choose for an Intranet 2.0?
  16. Considerations • NoGo: single Wiki, Blog, Forum,… • CMS or Social Software Suite? • One platform preferred • One platform for the whole process
  17. Example: Intranet 2.0
  18. Is a Social Suite ready for every Intranet 2.0?
  19. CMS Features • Import, create and edit content • Approval workflow • Personalisation • Content reuse • Archiving • Content and navigation structure • Site layout templates • Performance • Reporting (content and user) • Roles and access • Search • Channels • Multisite management
  20. How CMS Features match Social Suite Features • Import, create and edit content • Approval workflow Green=features are • Personalisation available at social suites • Content reuse • Archiving Yellow=basic features • Content and navigation structure available or can be • Site layout templates made available with • Performance some effort • Reporting (content and user) • Roles and access Red=features only • Search available with high • Channels effort • Multisite management
  21. Thank You! Frank Wolf, Managing Consultant T-Systems Multimedia Solutions Mail: f.wolf@t-systems.com Web: www.t-systems-mms.de Blog: www.besser20.de Twitter: www.twitter.com/frankx Xing: www.xing.com/profile/Frank_Wolf3

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