The Pudding Factory

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The Pudding Factory

  1. 1. Homework assignment 7<br />The Pudding Factory <br />Sophie Challen, Joyce Bermudez, Carl John,<br />Alex Silva, Mahmud Moral and Anthony Serio<br />
  2. 2. Current Approach<br />The current approach is not appealing to the millenial group. <br />It reaches the an older group<br />More information driven<br />Millenials just want facts <br />
  3. 3. Improvements <br />Make the look more appealing to the millenial group by:<br />Making the campaign colourful<br />Less information just facts<br />A spokes person who reaches the millenial group <br />Make a facebook twitter and a blog and make them very interactive<br />More online campaigns then print as millenials are online more. <br />Give the missions to get them involved and make them feel like they are doing something. <br />
  4. 4. Facebook<br />Make the information more local rather then across Canada.<br />Create a page that is fun and interactive<br />
  5. 5. Twitter <br />Make it interactive with a lot of questions.<br />Give mini missions that they can go out and do to help the campaign.<br />Try and have a personal relationship with each follower. <br />
  6. 6. Blog <br />Simple colourful layout<br />Weekly updates <br />Weekly missions with a winner or “member of the week” <br />
  7. 7. Sophie Challen – made power point and came up with ideas (member of the week/missions)<br />Joyce Bermudez – made logo <br />Carl John – ideas (Twitter) <br />Alex Silva – ideas (Facebook) <br />Mahmud Moral – ideas (making local)<br />Anthony Serio – Ideas (look) <br />
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