Media Assignment 7: Tarah B ,Mat K ,Roya N ,Adam R & Michael W
Our Plan Part 1: Redesign/research Part 2: implementation Part 3: ReLaunch
Part 1: redesign / Research <ul><li>Firstly we would take a look at the current campaign /ad </li></ul><ul><li>While the current ad serves its purpose it is not getting enough attention with regards to social media </li></ul><ul><li>. Currently as it stands it only has one like on Facebook and no tweets on Twitter. </li></ul><ul><li>-We aim to change that by re designing the campaign/ad to be targeted towards the millennials . </li></ul><ul><li>-The current ad mentions approaching candidates for their viewpoints on the issue at hand ,so we would use the current election to our advantage in drawing attention to this cause. </li></ul>
Current Flaws With Ad <ul><li>Is not entirely clear in the message it is trying to convey </li></ul><ul><li>- Very busy and almost boring to read through </li></ul><ul><li>- Important information regarding the cause is lost in the amount of info being presented </li></ul><ul><li>-Social Media is not being used effectively </li></ul><ul><li>-Target audience needs to be clearly addressed </li></ul>
Part 2: IMPLEMENTATION To relaunch this idea of replacing coal fired power, we will create a video to show the damage that coal fired power has caused to the environment. We will post this on Y outube since it would be public and easily accessed. Ideas seem to get across to people with visuals and facts, so we will provide both to show how serious the issue is.
Part 3: Re-Launch This is the video that will re-launch the campaign out to the general public. A Facebook Page and Twitter Page would also be created to help further get the message out .
Our PSA (Click to play) Also On Youtube Link: http://www.youtube.com/watch?v =u9xwfbCb42I
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