Team Roulette believes that if we can get Starbucks to endorse the campaign, it will bring in their customers and introduce them to CAPE. This way CAPE can get newer, and younger followers.
Also at this joint campaign, there will be a twitter contest to get the most followers on twitter so the millennial target group will spread the message.
Green Benefit Concert
Planning a benefit concert takes some organization and time. There are many people, such as performers, bands who are willing to provide their services for free in support of a cause. So for CAPE Green Energy we need to use our group members' strengths, knowledge of certain areas, and weaknesses in other areas to delegate tasks; for example, those with fund-raising experience, connections to venue(s) or bands and advertising. And then:
Set a date and find musicians who are available and agreed to perform. Discuss with them the length of the benefit concert.
B. Choose a venue/location. Many churches, banquet halls and clubhouses will typically rent out spaces inexpensively or sometimes free with charity help.
Print fliers with the basic information: the cause, the date and time of the benefit concert, who will be performing and any relevant contact information.
Green Benefit Concert Cont.
1. Concert is a great way to raise funds. So benefit concert will help to raise money for CAPE Green Energy.
2. Benefit concert will help mass people knowing about CAPE Green Energy and create awareness about the cause.
3. It's an opportunity to advertise in the benefit concert program. Many small and local businesses are interested in getting some publicity in conjunction with a charity event.
4. In this benefit concert we can do some promotional products for the event. Like, distribute CAPE Green Energy wrist band and T shirt which will create extra mileage to the publicity.
PSA’ Youtube Contest
The new generation has been united in more ways than ever before, using social medias such Twitter, Facebook, MySpace, Tagged, and YouTube. The new median for outreach and advertisement has evolved from powerful Television to the ever-reigning PC Display.
That being said the Green Nurse Initiative would greatly benefit awareness and contributions from a median such as YouTube & Facebook, with a contest; requesting participants to create a short 30-second Public service announcement brining awareness to the cause. The videos that are submitted will be taken, uploaded and posted to a Facebook page created on the site.
Over the Duration of the Contest, contestants, supporters, and the general public will visit the page, Like it, post on it etc. Once the videos are posted, those who have joined the page will vote of the best PSA video.
What this accomplishes is that the viewers will have to go to each video and get the same message repeatedly, Successfully conveying the message to the public and gaining a new PSA for the cause to broadcast which spreads word further only now it maybe used over the internet and television alike.
With Facebook, CAPE can contact the millennial target audience
This Facebook group will include giving them updates about events including CAPE, and the PSA commercial contest.