Women Powering Technology Summit  Technical Workshop: Mobile Development   Mobile Trends             Bess Ho @bess        ...
About Me         @bess Book      Startup       StartupAuthor    Incubator      Adviser          Archimedes             Lab...
Mobile FirstWeb Second           Fred Wilson              2010
Mobile First
Mobile First      Your SMS Message:“   follow fredwilson to 40404                                   ”In 2010 46% Twitter a...
Mobile FirstFoursquare has little value on its web appFoursquare delivers key values on mobile
Mobile FirstKleiner Partner Mary Meeker’s 2012 May Report
Desktop vs MobileKleiner Partner Mary Meeker’s 2012 May Report
eCommerce vs mCommerceKleiner Partner Mary Meeker’s 2012 May Report
iPhone vs TabletKleiner Partner Mary Meeker’s 2012 May Report
Desktop Laptop vs TabletKleiner Partner Mary Meeker’s 2012 May Report
iPadIDC reported 17.4 Million Tablets wereshipped worldwide in 1st QTR in 201234 Million TabletsTablet generates 3.4 times...
iPadBy 2016 Tablet generates the same trafficas mobile traffic in 2012
Big Data                   In 2011 Mobile data was 8x the size of                   web data in 2000                   No....
Big Data                                              MoreCisco’s Visual Networking Index (VNI) Mobile Report 2012
Big Data                   More Data                   More Connectivity                   More BandwidthCisco’s Visual Ne...
Mobile UsageSandvine 2012 Report
mVideo               52% of mobile traffic is Video               Mobile video is Top activities for mobile users          ...
Audio Video Streaming            YouTube is the largest source of mobile web            traffic 12-25%            Netflix 2%...
Mobile Monetization  “Biggest Mistake”Web = Mobile
Mobile MonetizationFreemium Business Model                  56%   44%               App Sales Avg IAP       Avg $3.77   $1...
In-App Purchase                 30% of iOS revenue comes from in-app                 purchases in 2010                 34 ...
In-App Purchase (IAP)                 Average transaction in-app purchase $14                 (iOS or Android)            ...
IAP is Addictive                      Spending is a habit                 56% of game player that spend a dollar          ...
Dogs vs Cats                      Loyalty is GOLD                          20 : 1Loyal Purchaser = 20 x One-time Purchaser...
Profit                      Courting Rule  80-90% of Profit  comes from              0.5%        of UserGamesbrief.com 2011
Mobile MonetizationGamesbrief.com 2011
Life Before & AfterGamesbrief.com 2011
Mobile Monetization      IAP vs FreemiumIAP > Advertised Free AppIAP > Pay-to-play (Paid App)
Mobile Monetization     “Bigger Mistake”iPad = iPhone
Big Trends                      It’s about PAYINGGamesbrief.com 2011
Mobile Strategy           “Mobile First Web Second”                         Fred Wilson                   VC, Union Square...
Mobile Strategy   “App Design Should be  Mobile First, Web Second”                   Fred WilsonNative       VC, Union Squ...
Mobile Strategy   Facebook CTO Bret TaylorProblems           Solution   BA     C   D               HTML5 E     G    2011  ...
Mobile Strategy                  Gigaom                  Nov 2011
Strategy INative App                        CloudusingObjective-C             REST API          HTTP                      ...
Strategy IINative app                     CloudusingHTML5                REST API          HTTPframework            XML / ...
Strategy IIINative appusingcross-platformframework                               Cross Platform• Conrona - Lua            ...
Mobile Strategy        “Bigger Mistake”MySQL = No SQL RSDB                  No JOIN                 Not ACID Guarantees   ...
Heavy Lifting: No SQLMongoDB        Hadoop
Mobile Strategy       “Bigger Mistake”Server-sideFrameworks    =    Server-side                       API                 ...
Mobile Strategy     “Bigger Mistake”Thin                    ThickClient                  Client           =ThickCloud     ...
Mobile First          Archimedes Labs     Social | Consumer | Mobile              @Bess     bess@archimedeslabs.comhttp://...
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WITI.ORG Women Technology Summit 2012

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  • $12 Billion revenue in mobile apps & advertising\nApple paid out $2 Billion in-app purchases & paid app in 2011\nGoogle has higher mobile display ad revenue than Apple\nPandora gains $3.87 per user. Monthly subscription $3.99 via app on iOS\nGoogle cost per click is down b/c mobile ads generate lower revenue than desktop search ads\nFB increasing mobile usage drag down its revenue per user\n\n
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  • WITI.ORG Women Technology Summit 2012

    1. 1. Women Powering Technology Summit Technical Workshop: Mobile Development Mobile Trends Bess Ho @bess Archimedes Labs Jun 5, 2012 Santa Clara CA
    2. 2. About Me @bess Book Startup StartupAuthor Incubator Adviser Archimedes Labs m ing Mobile WorkshopsCo Technical IP for Startup
    3. 3. Mobile FirstWeb Second Fred Wilson 2010
    4. 4. Mobile First
    5. 5. Mobile First Your SMS Message:“ follow fredwilson to 40404 ”In 2010 46% Twitter active users usemobile regularly
    6. 6. Mobile FirstFoursquare has little value on its web appFoursquare delivers key values on mobile
    7. 7. Mobile FirstKleiner Partner Mary Meeker’s 2012 May Report
    8. 8. Desktop vs MobileKleiner Partner Mary Meeker’s 2012 May Report
    9. 9. eCommerce vs mCommerceKleiner Partner Mary Meeker’s 2012 May Report
    10. 10. iPhone vs TabletKleiner Partner Mary Meeker’s 2012 May Report
    11. 11. Desktop Laptop vs TabletKleiner Partner Mary Meeker’s 2012 May Report
    12. 12. iPadIDC reported 17.4 Million Tablets wereshipped worldwide in 1st QTR in 201234 Million TabletsTablet generates 3.4 times more trafficthan smartphone 517 MB/month vs 150MB/monthBy 2016 Tablets is 10% of global mobiledata traffic68% are iPads
    13. 13. iPadBy 2016 Tablet generates the same trafficas mobile traffic in 2012
    14. 14. Big Data In 2011 Mobile data was 8x the size of web data in 2000 No. of mobile devices exceeds no. of worldwide population by 2013Cisco’s Visual Networking Index (VNI) Mobile Report 2012
    15. 15. Big Data MoreCisco’s Visual Networking Index (VNI) Mobile Report 2012
    16. 16. Big Data More Data More Connectivity More BandwidthCisco’s Visual Networking Index (VNI) Mobile Report 2012
    17. 17. Mobile UsageSandvine 2012 Report
    18. 18. mVideo 52% of mobile traffic is Video Mobile video is Top activities for mobile users By 2016 70+% mobile traffic will be VideoCisco’s Visual Networking Index (VNI) Mobile Report 2012
    19. 19. Audio Video Streaming YouTube is the largest source of mobile web traffic 12-25% Netflix 2% Pandora 6%Sandvine 2012 Report
    20. 20. Mobile Monetization “Biggest Mistake”Web = Mobile
    21. 21. Mobile MonetizationFreemium Business Model 56% 44% App Sales Avg IAP Avg $3.77 $14FREE APP PAID APP
    22. 22. In-App Purchase 30% of iOS revenue comes from in-app purchases in 2010 34 of Top 100 Grossing apps are free monetized by in-app purchases Epic Games made $10 Million in 2011 from Infinity Blade 40+% from in-app purchasesGamesbrief.com 2011
    23. 23. In-App Purchase (IAP) Average transaction in-app purchase $14 (iOS or Android) 14x revenue than Freemium 51% Revenue from in-app purchases comes from transactions of over $20 Of that 51%, 30% comes from $50+ transactionsGamesbrief.com 2011
    24. 24. IAP is Addictive Spending is a habit 56% of game player that spend a dollar come back to spend a 2nd time 25% spend 3 or more timesGamesbrief.com 2011
    25. 25. Dogs vs Cats Loyalty is GOLD 20 : 1Loyal Purchaser = 20 x One-time Purchaser Top Purchaser = 100 x Loyal PurchaserGamesbrief.com 2011
    26. 26. Profit Courting Rule 80-90% of Profit comes from 0.5% of UserGamesbrief.com 2011
    27. 27. Mobile MonetizationGamesbrief.com 2011
    28. 28. Life Before & AfterGamesbrief.com 2011
    29. 29. Mobile Monetization IAP vs FreemiumIAP > Advertised Free AppIAP > Pay-to-play (Paid App)
    30. 30. Mobile Monetization “Bigger Mistake”iPad = iPhone
    31. 31. Big Trends It’s about PAYINGGamesbrief.com 2011
    32. 32. Mobile Strategy “Mobile First Web Second” Fred Wilson VC, Union Square Ventures Early Days Native AppNative Mobile App Web App Web App
    33. 33. Mobile Strategy “App Design Should be Mobile First, Web Second” Fred WilsonNative VC, Union Square Ventures AppWebApp
    34. 34. Mobile Strategy Facebook CTO Bret TaylorProblems Solution BA C D HTML5 E G 2011 F
    35. 35. Mobile Strategy Gigaom Nov 2011
    36. 36. Strategy INative App CloudusingObjective-C REST API HTTP XML / JSON GET / POST iOS SDK• UIWebView is a lite version of Safari browser UIWebView• Update without approval process• Content is layout in HTML5• Share same content• Update using CSS template
    37. 37. Strategy IINative app CloudusingHTML5 REST API HTTPframework XML / JSON GET / POST• Appcelerator Titanium - HTML5 HTML/JS/CSS (iOS / Framework Android / BlackBerry in beta)• PhoneGap - HTML/JS/CSS (iOS / Android / BlackBerry / WebOS / Window Phone / Bada / Symbian)
    38. 38. Strategy IIINative appusingcross-platformframework Cross Platform• Conrona - Lua Framework• Adobe AIR - ActionScript 3 & Flash• Rhodes - Ruby Lua,• Unity - UnityScript(JS), Ruby, AS, C#, Boo(Python) C#• Mono - C# .NET
    39. 39. Mobile Strategy “Bigger Mistake”MySQL = No SQL RSDB No JOIN Not ACID Guarantees Distributed & Fault-tolerant Architecture Horizontally Scale
    40. 40. Heavy Lifting: No SQLMongoDB Hadoop
    41. 41. Mobile Strategy “Bigger Mistake”Server-sideFrameworks = Server-side API I/O API Non-Blocking Asynchronous Event-driven JavaScript
    42. 42. Mobile Strategy “Bigger Mistake”Thin ThickClient Client =ThickCloud Thin Cloud
    43. 43. Mobile First Archimedes Labs Social | Consumer | Mobile @Bess bess@archimedeslabs.comhttp://www.slideshare.net/bess.ho

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