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  • 1. Silicon Valley iPhone iPad Business Meetup Bess Ho @bess iPhone Instructor & Consultant Oct 25, 2010 Access Growth, Santa Clara
  • 2. STANFORD UNIVERSITY School of Engineering
  • 3. Now Smart Appliances Smart Car Smart TV Smart Smart Phone Tablet
  • 4. 1-2 Year Smart Appliances Smart Car Smart TV Smart Smart Phone Tablet
  • 5. Smart Phones
  • 6. Device OS
  • 7. OS Versions
  • 8. App Stores http://iconic.egloos.com/1397951 2009
  • 9. ROI Top 100 iOS App Top 10 Android App Total 300,000 Total 100,000 Revenue iPhone Revenue Android $3.18 X 1,000 $30,180 / day $4 X 1,000 app $4,000 / day app $95,400 / $120,000 / $3,180 x 30 days $4,000 x 30 days month month $95,400 x 12 $1,160,700 / $120,000 x 12 $1,440,000 / months year months year Collect $770,000 / year Due to Google Checkout
  • 10. ROI Kleiner Perkins’ iFund $200 Million Dedicated to iPhone app Started with $100 Million 14 portfolio startup
  • 11. Time to Market Tango video chat No.1 Social Networking App Downloaded 1 million times in its first 10 days of release No.1 social networking app in App Store in 9 countries: US, Taiwan, South Korea, Spain, & France
  • 12. Approval Inexperience Lucky 1-2 Days Normal 7-10 Days Usual 2-3 Weeks > 1 Month > 2 Months > 3 Months
  • 13. Approval?!
  • 14. What If Apple!= Startup
  • 15. http://www.slideshare.net/bess.ho Hackerdojo Member
  • 16. Q&A