Mobile eCommerce Panel     China	  S           U      The Rise of Mobile Superpower Silicon Valley China Wireless Conferen...
Praveen AlavilliDeveloper EvangelisteBay / PayPalJames Smith            Zvika AshkenaziCTO                    Co-Founder &...
Follow Us                 #SVCW #mCommerce             or                    list          rat                   ane      ...
What is Mobile eCommerce?“Mobile Commerce is any transaction  involving the transfer of ownership orrights to use goods an...
What are considered as mCommerce?   Mobile ticketing   Mobile vouchers, coupons and loyalty cards   Content purchase and d...
History of mCommerce  In 1997 first two mobile phone  enable Cocoa Cola vending machines  were installed in Finland. Paymen...
History of mCommerceThe first mobile phone-based bankingservice is launched by Merita Bank ofFinland in 1997. It was using ...
Feature Phone Era
In 2007 Steve Jobs introduced iPhone          Smart Phone Era
Smart Phone Era
Smart Phone Era
History of mCommerceIn 2005 TOM partnered with Union MobilePlay, the sole authorized mobile paymentgateway in China, to de...
1st Apple Store in Hong Kong5th Store in China100th Apple Store in the worldIFC Mall in Central DistrictMost expensive App...
Store will hire 300 staffExpected daily traffic of 40,000 customers4 times volume of avg US Apple Store
How big is China for Apple?  In 2010 Apple received $630  Million revenue in China  In 2011 Apple received $3.8  Billion i...
mCommerceChina becomes the 2nd largest MobileMarket after US30 Million of smart phone users in China10 Million Android use...
Big News #2
NFC          Near Field Communication          (NFC) is a short-range high          frequency wireless          communicat...
NFCGoogle          Apple       ISISAndroid        iPhone   3 US WirelessUse NFC Chip
PayPass Tap N Go
Big News #3
NFC                1st NFC Smartphone                launched in China late 2011                Bank card network China   ...
mCommerceYihaodian, owned by WalMart, is testingdigital “shopping walls” in 70 undergroundstations in Shanghai. Used 500 b...
mCommerceJiepang, similar to Foursquare, is partneringwith 3,000 stores in six cities to roll out NFCpayment to give offer...
Missing any News?
from MobilePaymentsToday.com’sThe Most Important Mobile Payment
In Apr 2011 eBay acquired location-baseddiscovery mobile app WHERE Inc - patentfor geo fencing to send or receive notificat...
InterestingUnexpected Trends
from Milo’s Mobile Warming: Hot Trends in m-commerce
from Milo’s Mobile Warming: Hot Trends in m-commerce
from Milo’s Mobile Warming: Hot Trends in m-commerce
Mobile ShoppersHeavy Shoppers              Light Shoppers     phone = life          phone = mini computer  Shopping, Shari...
mCommerce  Local Payment             Remote PaymentLocal Payment and bank      Non-bank account-based account-based remote...
?Market Share 2011  Apple     Android    52%            48%
Follow Us                      #SVCW #mCommerce                          or                    de rat                     ...
Silicon Valley China Wireless Conference m-commerce Panel
Silicon Valley China Wireless Conference m-commerce Panel
Silicon Valley China Wireless Conference m-commerce Panel
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Silicon Valley China Wireless Conference m-commerce Panel

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Silicon Valley China Wireless Conference m-commerce Panel

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  • Excellent educational lesson!

    While in college studing communications we didn’t learn much about this topic.

    Your PPT supplemented my communications education.
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  • Datos e información estadísticos de cómo es el mambo de las tecnologías emergentes y el impacto en todas las áreas de consumo humano. Hiram Báez-Andino, SAN JUAN, PUERTO RICO
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Transcript of "Silicon Valley China Wireless Conference m-commerce Panel"

  1. 1. Mobile eCommerce Panel China S U The Rise of Mobile Superpower Silicon Valley China Wireless ConferenceComputer History of Museum, Mountain View September 24, 2011
  2. 2. Praveen AlavilliDeveloper EvangelisteBay / PayPalJames Smith Zvika AshkenaziCTO Co-Founder & CEOHeyzap MobileAppLoaderJoseph Wei Henry OhMobile & NFC Director of BusinessEvangelist Development Animoca Co-Founder of HK Startup Association
  3. 3. Follow Us #SVCW #mCommerce or list rat ane nelist de P Pa MoBess Ho Praveen Alavilli Henry Oh@bess @ppalavilli @sfmoca list nelist list Pan e Pa PaneJames Smith Joseph Wei Zvika Ashkenazi@loopj @JosephWei @mobileapploader
  4. 4. What is Mobile eCommerce?“Mobile Commerce is any transaction involving the transfer of ownership orrights to use goods and Services by using mobile or electronic device” from Wiki
  5. 5. What are considered as mCommerce? Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase and delivery Location-based services Mobile Banking, brokerage Mobile purchase and auctions from Wiki
  6. 6. History of mCommerce In 1997 first two mobile phone enable Cocoa Cola vending machines were installed in Finland. Payment is made by SMS text message. Feature Phone Era
  7. 7. History of mCommerceThe first mobile phone-based bankingservice is launched by Merita Bank ofFinland in 1997. It was using SMS.In 1998 first digital content sale, commercialringtones, was launched in Finland.
  8. 8. Feature Phone Era
  9. 9. In 2007 Steve Jobs introduced iPhone Smart Phone Era
  10. 10. Smart Phone Era
  11. 11. Smart Phone Era
  12. 12. History of mCommerceIn 2005 TOM partnered with Union MobilePlay, the sole authorized mobile paymentgateway in China, to develop bank card,debit card and credit card mobile payment.Customer pay via mobile phone bill evenplane tickets.In 2007 China Unicom and SmartpayJieyin launched “China Unicom MobileWallet” on utility bill, insurance, lotteryticket.China’s m-commerce reached RMB 1.3Billion (US $163 Million) in 2006. Forecastto reach RMB 7.6 Billion (US $953 Million)by 2010. from Circleid.com
  13. 13. Big News #1
  14. 14. 1st Apple Store in Hong Kong5th Store in China100th Apple Store in the worldIFC Mall in Central DistrictMost expensive Apple Store in historyGrand Opening date - Sep 24, 2011
  15. 15. Store will hire 300 staffExpected daily traffic of 40,000 customers4 times volume of avg US Apple Store
  16. 16. How big is China for Apple? In 2010 Apple received $630 Million revenue in China In 2011 Apple received $3.8 Billion in a quarter - 6 times more with only 4 stores 13% of Apple revenue comes from China China Mobile 830 Million subscribers (US + European population) from mobilecommercetrends Tim Cook Apple CEO
  17. 17. mCommerceChina becomes the 2nd largest MobileMarket after US30 Million of smart phone users in China10 Million Android users in China from mobilecommercetrends
  18. 18. Big News #2
  19. 19. NFC Near Field Communication (NFC) is a short-range high frequency wireless communication technology which enables the exchange of data between devices overNexus S about a 10 centimeter (around 4 inches) distance.
  20. 20. NFCGoogle Apple ISISAndroid iPhone 3 US WirelessUse NFC Chip
  21. 21. NFCUse NFC Sticker
  22. 22. PayPass Tap N Go
  23. 23. Big News #3
  24. 24. NFC 1st NFC Smartphone launched in China late 2011 Bank card network China UnionPayHTC Stunning
  25. 25. mCommerceYihaodian, owned by WalMart, is testingdigital “shopping walls” in 70 undergroundstations in Shanghai. Used 500 billboards inBeijing.Consumers buy products by scanning codesfeatured on digital “display shelves” withproducts delivered in 24 hours.Plans include permanent shopping wallinstalled in largest cities and virtualsupermarkets in local communities. from Circleid.com
  26. 26. mCommerceJiepang, similar to Foursquare, is partneringwith 3,000 stores in six cities to roll out NFCpayment to give offers after customers“check in”. from Circleid.com
  27. 27. Missing any News?
  28. 28. from MobilePaymentsToday.com’sThe Most Important Mobile Payment
  29. 29. In Apr 2011 eBay acquired location-baseddiscovery mobile app WHERE Inc - patentfor geo fencing to send or receive notificationeBay acquired local-shopping search engineMilo in Dec 2010eBay acquired barcode-scanning appRedLaser in June 2010
  30. 30. InterestingUnexpected Trends
  31. 31. from Milo’s Mobile Warming: Hot Trends in m-commerce
  32. 32. from Milo’s Mobile Warming: Hot Trends in m-commerce
  33. 33. from Milo’s Mobile Warming: Hot Trends in m-commerce
  34. 34. from Milo’s Mobile Warming: Hot Trends in m-commerce
  35. 35. Mobile ShoppersHeavy Shoppers Light Shoppers phone = life phone = mini computer Shopping, SharingCheck news, Download In 2009 m-Commerce is $1.2 Billion In 2015 m-Commerce is predicted to hit $119 Billion from Microsoft Tag Team
  36. 36. mCommerce Local Payment Remote PaymentLocal Payment and bank Non-bank account-based account-based remote remote payment is payment in early stage mainstream. SIM card-based and non-SIM card-based NFC are in trial stage. from Circleid.com
  37. 37. ?Market Share 2011 Apple Android 52% 48%
  38. 38. Follow Us #SVCW #mCommerce or de rat list Mo Pane Bess Ho Praveen Alavilli @bess @ppalavilli list list list list Pane Pane Pane PaneJames Smith Henry Oh Joseph Wei Zvika Ashkenazi@loopj @sfmoca @JosephWei @mobileapploader

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