Silicon Valley China Wireless Conference m-commerce Panel

Mobile eCommerce Panel China S U The Rise of Mobile Superpower Silicon Valley China Wireless ConferenceComputer History of Museum, Mountain View September 24, 2011

Praveen AlavilliDeveloper EvangelisteBay / PayPalJames Smith Zvika AshkenaziCTO Co-Founder & CEOHeyzap MobileAppLoaderJoseph Wei Henry OhMobile & NFC Director of BusinessEvangelist Development Animoca Co-Founder of HK Startup Association

Follow Us #SVCW #mCommerce or list rat ane nelist de P Pa MoBess Ho Praveen Alavilli Henry Oh@bess @ppalavilli @sfmoca list nelist list Pan e Pa PaneJames Smith Joseph Wei Zvika Ashkenazi@loopj @JosephWei @mobileapploader

What is Mobile eCommerce?“Mobile Commerce is any transaction involving the transfer of ownership orrights to use goods and Services by using mobile or electronic device” from Wiki

What are considered as mCommerce? Mobile ticketing Mobile vouchers, coupons and loyalty cards Content purchase and delivery Location-based services Mobile Banking, brokerage Mobile purchase and auctions from Wiki

History of mCommerce In 1997 ﬁrst two mobile phone enable Cocoa Cola vending machines were installed in Finland. Payment is made by SMS text message. Feature Phone Era

History of mCommerceThe ﬁrst mobile phone-based bankingservice is launched by Merita Bank ofFinland in 1997. It was using SMS.In 1998 ﬁrst digital content sale, commercialringtones, was launched in Finland.

Feature Phone Era

In 2007 Steve Jobs introduced iPhone Smart Phone Era

Smart Phone Era

History of mCommerceIn 2005 TOM partnered with Union MobilePlay, the sole authorized mobile paymentgateway in China, to develop bank card,debit card and credit card mobile payment.Customer pay via mobile phone bill evenplane tickets.In 2007 China Unicom and SmartpayJieyin launched “China Unicom MobileWallet” on utility bill, insurance, lotteryticket.China’s m-commerce reached RMB 1.3Billion (US $163 Million) in 2006. Forecastto reach RMB 7.6 Billion (US $953 Million)by 2010. from Circleid.com

Big News #1

1st Apple Store in Hong Kong5th Store in China100th Apple Store in the worldIFC Mall in Central DistrictMost expensive Apple Store in historyGrand Opening date - Sep 24, 2011

Store will hire 300 staffExpected daily trafﬁc of 40,000 customers4 times volume of avg US Apple Store

How big is China for Apple? In 2010 Apple received $630 Million revenue in China In 2011 Apple received $3.8 Billion in a quarter - 6 times more with only 4 stores 13% of Apple revenue comes from China China Mobile 830 Million subscribers (US + European population) from mobilecommercetrends Tim Cook Apple CEO

mCommerceChina becomes the 2nd largest MobileMarket after US30 Million of smart phone users in China10 Million Android users in China from mobilecommercetrends

Big News #2

NFC Near Field Communication (NFC) is a short-range high frequency wireless communication technology which enables the exchange of data between devices overNexus S about a 10 centimeter (around 4 inches) distance.

NFCGoogle Apple ISISAndroid iPhone 3 US WirelessUse NFC Chip

NFCUse NFC Sticker

PayPass Tap N Go

Big News #3

NFC 1st NFC Smartphone launched in China late 2011 Bank card network China UnionPayHTC Stunning

mCommerceYihaodian, owned by WalMart, is testingdigital “shopping walls” in 70 undergroundstations in Shanghai. Used 500 billboards inBeijing.Consumers buy products by scanning codesfeatured on digital “display shelves” withproducts delivered in 24 hours.Plans include permanent shopping wallinstalled in largest cities and virtualsupermarkets in local communities. from Circleid.com

mCommerceJiepang, similar to Foursquare, is partneringwith 3,000 stores in six cities to roll out NFCpayment to give offers after customers“check in”. from Circleid.com

Missing any News?

from MobilePaymentsToday.com’sThe Most Important Mobile Payment

In Apr 2011 eBay acquired location-baseddiscovery mobile app WHERE Inc - patentfor geo fencing to send or receive notiﬁcationeBay acquired local-shopping search engineMilo in Dec 2010eBay acquired barcode-scanning appRedLaser in June 2010

InterestingUnexpected Trends

from Milo’s Mobile Warming: Hot Trends in m-commerce

Mobile ShoppersHeavy Shoppers Light Shoppers phone = life phone = mini computer Shopping, SharingCheck news, Download In 2009 m-Commerce is $1.2 Billion In 2015 m-Commerce is predicted to hit $119 Billion from Microsoft Tag Team

mCommerce Local Payment Remote PaymentLocal Payment and bank Non-bank account-based account-based remote remote payment is payment in early stage mainstream. SIM card-based and non-SIM card-based NFC are in trial stage. from Circleid.com

?Market Share 2011 Apple Android 52% 48%

Follow Us #SVCW #mCommerce or de rat list Mo Pane Bess Ho Praveen Alavilli @bess @ppalavilli list list list list Pane Pane Pane PaneJames Smith Henry Oh Joseph Wei Zvika Ashkenazi@loopj @sfmoca @JosephWei @mobileapploader

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Silicon Valley China Wireless Conference m-commerce Panel

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Silicon Valley China Wireless Conference m-commerce Panel — Presentation Transcript