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SF Lean Startup Machine Workshop
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SF Lean Startup Machine Workshop

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SF Lean Startup Machine Workshop

SF Lean Startup Machine Workshop

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SF Lean Startup Machine Workshop SF Lean Startup Machine Workshop Presentation Transcript

  • HealthBuddiesLean Startup Machine Workshop Jan 2011 SF
  • HealthBuddiesPitched: Use Game Mechanics to help people withChronic Diseases.Proposed: Create a mobile app with social supportto help people to reduce obesity.Assumptions(1) We can change behavior by providing incentivesto use a mobile app to track health indexes(2) Create addictive Game Mechanics that keeppatients engaged and rewards results
  • HealthBuddiesLearned:(1) Patients prefer “casual” qualitative trackingrather than “serious” quantitative tracking(2) Points system will improve patient engagement byattaining levels & unlocking badges(3) Patients respond to emotional payoffs fromfriends & family rather than to financial rewards(4) Positive reinforcement is as effective as negativereinforcement
  • HealthBuddiesPivot:A mobile app to use points, status & badges to rewardbehavior improvement and reduce inactivity usingsocial engagement from friends & family to fightObesity
  • Assumption Lession Pivot Tracking multiple Track a single index: Too much work to do indexes BMIUse quantitative data Too much resistance to Select from a list of entry enter numeric value itemsLog health index BMI Not motivating Log daily activitiesPatients wants to share Prefer not sharing every Share achievement or daily activities detail even daily status badge Patients shares status Too private to share Share with selected publicly publicly friends & familyPatients desire material Emotional reward prefer Earn points on rewards over material award everythingPatients perform better No one wants avatar as Engage friends to with virtual avatar game play achieve group goal
  • HealthBuddies Team CreditsRob Weedn @robweednBess Ho @bessWarner Onstine @warneronstinePaul SinghClay Kramer @claykramerJames Levine @tvoj
  • HealthBuddies Follow Us @Health_Buddies Contact Us h.buddies@gmail.com