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Putting Web Into Native App
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  • 1. Putting the Web Into Mobile Apps Mobile Asia Conference 2011 App Bytes by Wireless Industry Partnership Santa Clara Convention Center, Wanchai Nov 16, 2011 Wed
  • 2. @bess
  • 3. Early DaysNative Mobile App Web App
  • 4. Mobile Wars Native App Web App
  • 5. “Mobile First Web Second”Native Fred Wilson VC, Union Square Ventures AppWebApp
  • 6. “App Design Should beMobile First, Web Second” Fred Wilson VC, Union Square Ventures• You carry mobile app all the time• Can be used in moments of downtime• Lead to higher levels of engagement• Web app connected to web that scale• Offer values that mobile web app could not
  • 7. Facebook CTO Bret Taylor• 7 Versions of Facebook• Facebook.com• m.facebook.com (Low-end phones)• touch.facebook.com (high-end touch-enabled phones)• iPhone app• Android app• Blackberry app• Custom integration on other mobiledevices
  • 8. Facebook CTO Bret TaylorProblems Solution BA C D HTML5 E G 2011 F
  • 9. “Abandon itswork on Flash for mobile” Gigaom Adobe Announcement, Nov 2011
  • 10. GigaomNov 2011
  • 11. “The mobile era is aboutlow power devices, touch interfaces and open web standards - all areaswhere Flash falls short.” Steve Jobs Comment, 2011
  • 12. “More than 2.1 billionmobile devices will have HTML5 browsers by 2016” ABI Research Data 2011
  • 13. Amazon The Financial Times Amazon KindleGoogle YouTubeMicrosoft Vimeo VuduFacebook PandoraApple Twitter SlideShare
  • 14. Strategy INative App CloudusingObjective-C REST API HTTP XML / JSON GET / POST iOS SDK• UIWebView is a lite version of Safari browser UIWebView• Update without approval process• Content is layout in HTML5• Share same content• Update using CSS template
  • 15. Strategy IINative app CloudusingHTML5 REST API HTTPframework XML / JSON GET / POST• Appcelerator Titanium - HTML5 HTML/JS/CSS (iOS / Framework Android / BlackBerry in beta)• PhoneGap - HTML/JS/CSS (iOS / Android / BlackBerry / WebOS / Window Phone / Bada / Symbian)
  • 16. Strategy IIINative appusingcross-platformframework Cross Platform• Conrona - Lua Framework• Adobe AIR - ActionScript 3 & Flash• Rhodes - Ruby Lua,• Unity - UnityScript(JS), Ruby, AS, C#, Boo(Python) C#• Mono - C# .NET
  • 17. Q&A @besshttp://www.slideshare.net/bess.ho